Rural Marketing Mix is very different from the Urban marketing mix in the Indian context.

1. RURAL MARKETING MIX
Dr. RAMKI

2. Agenda
• Understanding Marketing Mix
• Rural Marketing Mix
• Rural Marketing Mix Strategies

3. Can you recognize this man ?

4. Jerome McCarthy

5. What is he famous for ?

6. 4P’s also known as Marketing Mix

7. 4P’s 4A’s
In Rural Marketing its from 4P’s
to 4 A’s

8. 4 A’s of Rural Marketing
Affordability
Availability
Acceptability
Awareness

9. PRODUCT = ACCEPTABILITY

10. Rural Product Strategy

11. Rural Product Strategy

12. The Power of Sachets

13. Rural Packaging Idea

14. PRICING = AFFORDABILITY

15. Rural Pricing Strategies

16. Rural Pricing Strategies

17. Patanjali success through Pricing

18. PLACE = AVAILABILITY

21. e-commerce goes rural

22. ITC’s E-Choupal Distribution Model

23. HUL Rural Distribution Model

24. PROMOTION = AWARENESS

25. Colgate – Rural Promotion Strategy

26. Hero Motors Rural Promotions

27. Dhanyavaad !!
Dr. Ramki