1) The document proposes a rural bus service called Shalini Buses that would connect villages in North India between major cities like Varanasi, Lucknow, Jaipur, and New Delhi. 2) The double-decker Shalini Buses would have seating for 66 passengers, storage space for goods, and a cold storage facility. 3) Six buses would operate on one route, connecting 375 villages and providing transportation for students, farmers, workers and others traveling to cities for a comfortable but affordable option.

1. K
10/11/2014
SHALINI
TRAVELS
RURAL MARKETING
By: Kaushal R Dubey 1306
Dharmendra Yadav 1304
To: Prof. Shalini
Wadhwa

2. INTRODUCTION
With more than 1.2billion people , the republic of India is the world’s largest democracy with
population nearly four times of US.
Also add to the fact that India is a vast country extending over area of 3.29million sqkms.
Given it to vast area and huge population and wide networks of roads , there is a immense
modes and services.
About the Service/Product:-
Two in One Bus
Double Decker bus with storage facility. 8 cupboards for the storage of different types of
goods.
Two storage for baskets and bags.
66 Seats in which 12 persons can stand freely.

3. We will be covering 375 Villages in between our major halts starting with 18 with 6 buses in
one route.
Target Audience: Students, Farmers & Workers going to various cities.
USP of the Service: Bus with Cold storage facility.
Start Point: Varanasi
Middle City Halt: Lucknow / Jaipur
End Point: New Delhi
Varanasi Lucknow New Delhi
Varanasi Agra Jaipur New Delhi
Route Map

4. Total Journey time: 16Hrs (Departure 22:00 – Middle Halt 05:00 - Arrival 14:00)
The buses will be connecting villages between these three major cities of North India.
3D Model of Shalini Bus.

5. The Exact look of Shalini Buses
Mission: “To improve customers lives and our community through
passenger bus transportation services.”
Vision:” To be proactive and ever mindful of the changing transport needs
of our local community.”
Goal: “To be the leading Bus service provider in Rural Market”
Competitors: UPSRTC, SR Tours & Travels, Gomti Bus Service.
Positioning: For big families in village who want to travel with comfort.
It will also attract youngsters in rural areas who prefer other vehicles for going
out in the cities.

6. Value Proposition: Cheap Tickets
Comfortable journey with full family.
Easy storage.
Easy way to parcels, goods with no discomfort (Logistics)
Differentiation: Comfortable Journey.
Attractive 1st Floor sitting.
Storage space separately for parcels, foods & various other goods.
Advertisement: Radio
Internet
Newspaper/magazine
Hoardings.
Conclusion: Through this bus service we will not only target local customers but also tourist.