Rubbing the gums, palate, and underside of the tongue provides various health benefits such as improved salivation, mouth cleansing, taste sensation, reducing bad breath and mouth infections. It can also help with sinusitis, preventing mouth ulcers and infections on the face. Stimulating these areas improves neural and circulatory function and provides an overall sense of freshness by stimulating corresponding brain areas. The practice is recommended for holistic health of the facial organs and eyes.