2. Patient healthcare becomes easier to find –
ResponseTap helps Mount Sinai Medical Center
generate 1193% more calls from SEO.
Founded in 1949, Mount Sinai Medical Center is a 672-bed hospital with an expanding footprint
of satellite centers throughout Miami-Dade County. With more than 700 physicians, 3,700
employees and 500 volunteers, it is the largest private independent not-for-profit teaching
hospital in South Florida.
The Challenges
Mount Sinai was running a wide range of offline and online marketing programs to attract new patients – from movie
theater ads, TV commercials and direct mail to online pay-per-click (PPC) ads. The problem was, they couldn’t be sure
which of these activities were actually driving inbound phone calls or inquiries.
3. The Solution
By introducing ResponseTap’s visitor level call tracking, Mount Sinai had the visibility they needed to transform their
marketing.
Initially, they continued to run the same campaigns, but were able to identify with precision which campaigns
and channels were driving calls and conversions. This insight removed the guesswork from their media planning
and they were able to quickly start focusing their budget and efforts on the channels that were proving most effective.
Mount Sinai Medical Center has now built a marketing machine with ResponseTap’s call tracking solution at its core.
Over the course of two years, they have continually used ResponseTap’s call data to optimize their campaigns both online
and offline. Being able to understand exactly what has been the deciding factor for each patient in picking up
the phone, e.g. keyword or location, has given Mount Sinai Medical Center the insight they needed to make game
changing improvements to their marketing.
The Results
ResponseTap has given Mount Sinai Medical Center a much clearer picture of which marketing activities are working.
This accuracy has let them identify with pinpoint precision ROI and as a consequence the team has been able to secure
more marketing budget.
4. The results are fantastic and demonstrate the power of ResponseTap’s visitor level call tracking over the much more basic
session level call tracking they were using previously:
• 1073% increase in the number of leads over a 2 year period
• 1193% increase in the number of calls generated by SEO over a 2 year period
• 200% increase in PPC conversion over a 2 year period
“ResponseTap has been fundamental to our marketing success over the past 2 years. The visibility we have of how
patients find and engage with us has changed the way we market and significantly improved our overall marketing
performance.”
Marisel Chavez
Director of Marketing
Mount Sinai Medical Center
