Yayıncılar ve reklamverenler için programatik reklam satın almalarında avantajlar saglayan header bidding teknolojisi ile alakalı aradığınız tüm cevaplar.
This short document lists categories of people that the author loves, including best friends, family, and random things, showing different emotions with emoticons. It has a simple structure and lighthearted tone as demonstrated by the use of emoticons and informal language.
Este documento describe la observación como una importante técnica de evaluación. Explica que la observación permite que los docentes capturen información sobre las habilidades y conocimientos de los estudiantes para ayudarlos a mejorar académicamente. También discute varios instrumentos de observación como listas de verificación y escalas. Finalmente, concluye que la observación es una de las técnicas esenciales de evaluación porque ayuda a los docentes a conocer mejor a los estudiantes.
Este documento proporciona una lista de comandos y operadores de Google con breves explicaciones de su uso. Algunos comandos incluyen link, allinurl, allintitle e info, los cuales buscan enlaces, URLs, títulos y información sobre dominios específicos. También presenta operadores como "+", "-", "OR" y rango numérico para realizar búsquedas más precisas.
This document outlines the many parts that make up an opera production. It describes the roles of the librettists who write the story, the composer who sets it to music, the singers and chorus who perform, the orchestra that plays the music, and the conductor who directs them. It also discusses other important roles like the choreographer, dancers, stage director, designers of the scenery and costumes, makeup artists, props manager, lighting crew, backstage crew, and publicity team, all of whom contribute their skills to mount the elaborate productions.
Unlocking the value through corporate restructuring gvalior seminar corp re...Pavan Kumar Vijay
This document discusses various types of corporate restructuring such as mergers, demergers, and capital reduction. It provides details on the applicable laws and procedures for undertaking these restructures. Examples of restructuring deals undertaken by Indian companies like Reliance and Bajaj are also summarized to illustrate the benefits achieved, such as unlocking value, improving efficiency, and separating unrelated businesses.
Join Greg Skloot, VP of Growth for Netpulse, as he discusses how to develop a member-centric mobile app strategy for your gym on this special webinar presented by Club Solutions Magazine
I need some ROI, but I have no idea where to begin!sarahhaase
This document provides an overview of return on investment (ROI) and how to measure it. It discusses ROI as a way to quantify benefits and validate investment decisions. Common units of measure for ROI include money, time, emotional impacts, and evolution of work. The document outlines a six-step roadmap for developing an ROI analysis, including defining objectives, taking baseline measurements, calculating ROI, and communicating results. The goal is to demonstrate both quantitative and qualitative benefits to justify investments and spread awareness of successes.
Yayıncılar ve reklamverenler için programatik reklam satın almalarında avantajlar saglayan header bidding teknolojisi ile alakalı aradığınız tüm cevaplar.
This short document lists categories of people that the author loves, including best friends, family, and random things, showing different emotions with emoticons. It has a simple structure and lighthearted tone as demonstrated by the use of emoticons and informal language.
Este documento describe la observación como una importante técnica de evaluación. Explica que la observación permite que los docentes capturen información sobre las habilidades y conocimientos de los estudiantes para ayudarlos a mejorar académicamente. También discute varios instrumentos de observación como listas de verificación y escalas. Finalmente, concluye que la observación es una de las técnicas esenciales de evaluación porque ayuda a los docentes a conocer mejor a los estudiantes.
Este documento proporciona una lista de comandos y operadores de Google con breves explicaciones de su uso. Algunos comandos incluyen link, allinurl, allintitle e info, los cuales buscan enlaces, URLs, títulos y información sobre dominios específicos. También presenta operadores como "+", "-", "OR" y rango numérico para realizar búsquedas más precisas.
This document outlines the many parts that make up an opera production. It describes the roles of the librettists who write the story, the composer who sets it to music, the singers and chorus who perform, the orchestra that plays the music, and the conductor who directs them. It also discusses other important roles like the choreographer, dancers, stage director, designers of the scenery and costumes, makeup artists, props manager, lighting crew, backstage crew, and publicity team, all of whom contribute their skills to mount the elaborate productions.
Unlocking the value through corporate restructuring gvalior seminar corp re...Pavan Kumar Vijay
This document discusses various types of corporate restructuring such as mergers, demergers, and capital reduction. It provides details on the applicable laws and procedures for undertaking these restructures. Examples of restructuring deals undertaken by Indian companies like Reliance and Bajaj are also summarized to illustrate the benefits achieved, such as unlocking value, improving efficiency, and separating unrelated businesses.
Join Greg Skloot, VP of Growth for Netpulse, as he discusses how to develop a member-centric mobile app strategy for your gym on this special webinar presented by Club Solutions Magazine
I need some ROI, but I have no idea where to begin!sarahhaase
This document provides an overview of return on investment (ROI) and how to measure it. It discusses ROI as a way to quantify benefits and validate investment decisions. Common units of measure for ROI include money, time, emotional impacts, and evolution of work. The document outlines a six-step roadmap for developing an ROI analysis, including defining objectives, taking baseline measurements, calculating ROI, and communicating results. The goal is to demonstrate both quantitative and qualitative benefits to justify investments and spread awareness of successes.
YouTubers - Workshop Técnicas de Edição - Câmeras e Set DesignMarcio Okabe
YouTube Space SP é um estúdio de gravação e espaço de criação em São Paulo. Ele oferece recursos e equipamentos para criadores de conteúdo filmarem, editarem e produzirem vídeos. O espaço visa apoiar a comunidade de criadores brasileiros no YouTube e em outras plataformas.
The document provides market data and commentary for Indian and global markets on July 14, 2011. Some key points:
- Indian markets ended slightly higher, with the Sensex up 0.12% and Nifty up 0.26%, as inflation did not accelerate as feared. However, a late selloff erased gains.
- US stocks fell as the Fed chairman said he won't immediately stimulate the economy, which was downgraded to a negative outlook. Asian markets were mixed.
- Bajaj Auto reported a 20.48% rise in quarterly profit. TCS' quarterly profit rose 26.7% while revenue increased 31.4%. Inflation rose to 9.44% in June
This document outlines the license terms for using Windows 7 Professional software. It states that the software license is assigned to the specific computer it is distributed with. The software can be used on that computer only and by one user at a time. It describes allowed and restricted uses including installation, virtualization, device connections, and remote access. It also discusses mandatory activation and validation procedures that verify proper licensing and send related computer information to Microsoft.
El documento es un informativo semanal enviado por el Colegio Camilo Henríquez a los apoderados del sexto año básico "B". Informa sobre los requerimientos y actividades de la próxima semana, incluyendo el aniversario del colegio los días jueves y viernes, la suspensión de algunas clases, y los temas y materiales requeridos para cada asignatura. También incluye información sobre horarios de atención de profesores, libros requeridos, certificados médicos y el calendario de evaluaciones
Protein Structure Prediction using Coarse Grain Force FieldsNasir Mahmood, PhD
The document describes a probabilistic ab initio method for protein structure prediction using coarse grain force fields. It introduces a probabilistic score function that considers sequence, structure, and solvation as mixtures of probabilities without energies. A biased fragment assembly search method generates conformations by combining fragments from a statistical fragment library. Results on several proteins show the method generates protein-like folds. Future work will introduce hydrogen bonding as a probabilistic term to improve results.
El documento presenta información sobre varios arquitectos y sus obras más destacadas. Habla sobre Norman Foster, Zaha Hadid, Santiago Calatrava, Richard Meier y Frank Gehry, describiendo algunos de sus proyectos más importantes como la Torre Swiss Re, el Centro Cultural Heydar Aliyev, el Milwaukee Art Museum, el Centro Getty y el Museo de Arte Weisman.
Este documento proporciona información sobre los requerimientos y actividades académicas para los estudiantes de cuarto año básico de la semana del 2 al 6 de mayo en el Colegio Camilo Henríquez. Incluye detalles sobre libros, materiales y horarios requeridos para las diferentes asignaturas, así como enlaces a recursos educativos en línea. También comunica cambios en el horario de inglés y la postergación de reuniones programadas.
The student is trying to decide whether to go to graduate school or get a job after completing their undergraduate degree. They want to find meaningful work but are finding it difficult to gain relevant experience and make professional connections without experience. The student fears being pigeonholed into jobs or industries they may not enjoy. They want to keep their options open but find networking and asking for help socially difficult. The student's goal is to access more exciting near-term opportunities in their industry of interest through expanding their professional network.
This document discusses emerging themes in higher education including quality assurance, student portability, and measuring student learning. It outlines pressures from the federal government, national organizations, and states to improve outcomes, contain costs, and increase accountability. Specific priorities discussed are improving 4-year graduation rates, developing metrics for program viability, increasing documentation of student learning, and reducing textbook costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Easyfundraising.org.uk allows people in the UK to support charities when shopping online. Over 2,700 retailers will donate to the user's chosen charity with no extra cost to the buyer. Over 50,000 charities are signed up and over £7 million has been raised so far. Users can start shopping through easyfundraising's website which redirects them to the retailer's site, and then the retailer donates to the user's charity after purchase.
Chapter 13 ensuring sustainable change and transformation through monitoring ...BHUOnlineDepartment
This chapter discusses measuring and monitoring organizational change and transformation. It is important to establish clear aims and measures for change, collect baseline data, and consistently track progress. Benefits should be identified at the start of change and a tracking mechanism developed to ensure realization. Risks also need to be identified and mitigated. Change must be monitored through methods like feedback, surveys, and performance reviews to sustain results over time.
IAB Türkiye'nin organize ettiği dijital reklamcılık eğitiminde programatik reklamcılık konusunu ben anlattım ve bu sunumdan faydalandım. Sunumda Accuen-Türkiye lideri Alp Ayhan da bazı kısımların anlatımında ve demo esnasında yardımcı oldu.
YouTubers - Workshop Técnicas de Edição - Câmeras e Set DesignMarcio Okabe
YouTube Space SP é um estúdio de gravação e espaço de criação em São Paulo. Ele oferece recursos e equipamentos para criadores de conteúdo filmarem, editarem e produzirem vídeos. O espaço visa apoiar a comunidade de criadores brasileiros no YouTube e em outras plataformas.
The document provides market data and commentary for Indian and global markets on July 14, 2011. Some key points:
- Indian markets ended slightly higher, with the Sensex up 0.12% and Nifty up 0.26%, as inflation did not accelerate as feared. However, a late selloff erased gains.
- US stocks fell as the Fed chairman said he won't immediately stimulate the economy, which was downgraded to a negative outlook. Asian markets were mixed.
- Bajaj Auto reported a 20.48% rise in quarterly profit. TCS' quarterly profit rose 26.7% while revenue increased 31.4%. Inflation rose to 9.44% in June
This document outlines the license terms for using Windows 7 Professional software. It states that the software license is assigned to the specific computer it is distributed with. The software can be used on that computer only and by one user at a time. It describes allowed and restricted uses including installation, virtualization, device connections, and remote access. It also discusses mandatory activation and validation procedures that verify proper licensing and send related computer information to Microsoft.
El documento es un informativo semanal enviado por el Colegio Camilo Henríquez a los apoderados del sexto año básico "B". Informa sobre los requerimientos y actividades de la próxima semana, incluyendo el aniversario del colegio los días jueves y viernes, la suspensión de algunas clases, y los temas y materiales requeridos para cada asignatura. También incluye información sobre horarios de atención de profesores, libros requeridos, certificados médicos y el calendario de evaluaciones
Protein Structure Prediction using Coarse Grain Force FieldsNasir Mahmood, PhD
The document describes a probabilistic ab initio method for protein structure prediction using coarse grain force fields. It introduces a probabilistic score function that considers sequence, structure, and solvation as mixtures of probabilities without energies. A biased fragment assembly search method generates conformations by combining fragments from a statistical fragment library. Results on several proteins show the method generates protein-like folds. Future work will introduce hydrogen bonding as a probabilistic term to improve results.
El documento presenta información sobre varios arquitectos y sus obras más destacadas. Habla sobre Norman Foster, Zaha Hadid, Santiago Calatrava, Richard Meier y Frank Gehry, describiendo algunos de sus proyectos más importantes como la Torre Swiss Re, el Centro Cultural Heydar Aliyev, el Milwaukee Art Museum, el Centro Getty y el Museo de Arte Weisman.
Este documento proporciona información sobre los requerimientos y actividades académicas para los estudiantes de cuarto año básico de la semana del 2 al 6 de mayo en el Colegio Camilo Henríquez. Incluye detalles sobre libros, materiales y horarios requeridos para las diferentes asignaturas, así como enlaces a recursos educativos en línea. También comunica cambios en el horario de inglés y la postergación de reuniones programadas.
The student is trying to decide whether to go to graduate school or get a job after completing their undergraduate degree. They want to find meaningful work but are finding it difficult to gain relevant experience and make professional connections without experience. The student fears being pigeonholed into jobs or industries they may not enjoy. They want to keep their options open but find networking and asking for help socially difficult. The student's goal is to access more exciting near-term opportunities in their industry of interest through expanding their professional network.
This document discusses emerging themes in higher education including quality assurance, student portability, and measuring student learning. It outlines pressures from the federal government, national organizations, and states to improve outcomes, contain costs, and increase accountability. Specific priorities discussed are improving 4-year graduation rates, developing metrics for program viability, increasing documentation of student learning, and reducing textbook costs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Easyfundraising.org.uk allows people in the UK to support charities when shopping online. Over 2,700 retailers will donate to the user's chosen charity with no extra cost to the buyer. Over 50,000 charities are signed up and over £7 million has been raised so far. Users can start shopping through easyfundraising's website which redirects them to the retailer's site, and then the retailer donates to the user's charity after purchase.
Chapter 13 ensuring sustainable change and transformation through monitoring ...BHUOnlineDepartment
This chapter discusses measuring and monitoring organizational change and transformation. It is important to establish clear aims and measures for change, collect baseline data, and consistently track progress. Benefits should be identified at the start of change and a tracking mechanism developed to ensure realization. Risks also need to be identified and mitigated. Change must be monitored through methods like feedback, surveys, and performance reviews to sustain results over time.
IAB Türkiye'nin organize ettiği dijital reklamcılık eğitiminde programatik reklamcılık konusunu ben anlattım ve bu sunumdan faydalandım. Sunumda Accuen-Türkiye lideri Alp Ayhan da bazı kısımların anlatımında ve demo esnasında yardımcı oldu.
Posta gazetesi ile yayıncılar için programatik reklamcılık eğitimi.
Oldukça kapsamlı bir şekilde programatik reklamcılık, header bidding, veri, viewability, fraud, brand safety gibi konuları detaylıca inceleme ve demo yapma fırsatı bulduk.
Erciyes Üniversitesi İletişim Fakültesi Halkla İlişkiler ve Tanıtım Bölümü HiT117 Yeni İletişim Teknolojileri dersi "Dijital Reklamcılık ve Hukuki Boyutu" konulu ders notudur. Hazırlayan Mustafa Cıngı
Pazarlama ve İletişimin Yeni Kuralları Kitap Özeti
RTB 101
1. Real Time Bidding 101
by Gulseren Arslan
PROBLEM
Geleneksel internet reklamcılığı artık çok yetersiz ve etkisiz!
Reklamverenler
Reklamlarını doğru kişilere göstermek için ilkel hedefleme yöntemleri kullanıyorlar.
Herşey manuel işlediğinden satın alma yapanlar için çok fazla operasyonel yük ve zaman kaybı oluyor.
Reklamverenmedya ajansı satın aldıkları gösterimler için aynı ücreti ödemek zorundalar.
Oysa her gösterimin değeri farklı.
Yayıncılar
Şu anki yöntem nedeniyle yayıncılar büyük reklam networkleri ile çalışmalarına veya satış ekipleri
olmasına ragmen envanterlerinin yaklaşık %70’ini satamıyorlar.
Ayrıca bir satış ekibine sahip olmayan veya bir network ile çalışmayan küçük yayıncılar halihazırda olan
envanterlerinin ancak çok küçük bir bölümünü reklamverenlere bir hedefleme imkanı tanımadan
satabiliyorlar.
Hem reklamverenler hem de yayıncılar nezdinde daha çok değer yaratmak için geleneksel display
yayıncılığının yeni bir dokunuşa ihtiyacı var.
ÇÖZÜM: REAL TIME BIDDING!
RTB; Reklamverenlerin amaçları doğrultusunda gerçek zamanlı olarak teklif verip & satın alma
yapabildikleri teknolojik bir açık arttırma platformudur.
RTB, her bir impression’ın farklı değerlerde satın alınmasına ve en doğru reklamın, en doğru yerde, en
doğru model ile kullanıcılara gösterilmesine olanak tanır. Ve bunu milisaniyeler içinde gerçekleştirir.
Tüm dünyada internet reklamcılığında kullanımı hızla artmakta olan RTB sunduğu hedefleme
seçenekleri, esnek ve doğru fiyatlandırma sistemi ile bir devrim niteliğinde bir teknolidir.
RTB NASIL ÇALIŞIR?
RTB platformu, 3 ana oyuncudan oluşur.
DSP (DEMAND SIDE PLATFORM)
DSP’ler reklamverenlerin/medya ajanslarının online envanteri bir yazılım aracılığı ile satın almalarını
sağlayan platformlardır. DSP’ler reklamverenin hedefleri doğrultusunda tüm filtrelemeri yapıp, uygun
alanları seçip bunlar için dilediği fiyatları vermesini sağlar, kampanyaları optimize eder ve raporlar.
2. YAYINCI
Herkesin bildiği gibi yayıncılar envanter sağlar.
Herkesin bildiğinden farklı olarak ise; RTB artık sadece yayıncıların satılamayan envanterini satmakla
kalmıyor; premium envanterini de satıyor. Yayıncılar envanterlerini daha iyi kullanabilmek için SSP
denilen Supply Side Platform yazılımlarını kullanıyorlar. SSP’ler yayıncıların RTB platformlarına
entegrasyonunu sağlıyor.
AD EXCHANGE
Çoğu zaman Stock Exchange’ler ile karşılaştırılan AdExchange’ler aslında reklam verenler ve yayıncıları
real time bidding platformunda bir araya getiren yazılımlardır/sistemlerdir. Adexchange aracılığı ile
reklam verenler hedefleri doğrultusunda satın alma yaparken, yayıncılar envanterlerini en doğru şekilde
satabiliyorlar.
REAL TIME BIDDING SÜRECİ
En basit şekliyle süreç şöyle işliyor:
Yayıncı envanterini bir Adexchange yazılımı ile reklam verenlere sunuyor.
Reklam verenler DSP’ler aracılığı ile bu envanter üstünde bidding yapıyorlar.
Reklam veren gelişmiş algoritmalara sahip olan DSP aracılığı ile kampanya hedefleri
doğrultusunda her bir impression için farklı bidding yapar.
En iyi teklifi yapan reklam veren bidding’i kazanır ve reklamları yayınlanır.
RTB’nin FAYDALARI
Medya Ajansları için Faydaları
Kampanya sürecine tam hakimiyet
Doğru reklam harcaması
Müşteriler için çok daha iyi sonuçlar
Reklam verenler için Faydaları
İleri hedefleme imkanları
Kullanıcılara çok daha uygun bütçelerle doğru frekansta erişim
Fayda sağlamayan reklam gösterimlerini eleyerek doğru gösterim yapmayı sağlamak
Yayıncılar için Faydaları
Yayıncıların envanterlerini en doğru şekilde değerler
Daha çok reklam verene erişim sağlar
En doğru gösterimlerin gerçekleşmesini sağlar
Daha çok envanterin satılmasını sağlar
Görüldüğü üzere, RTB sahip olduğu ileri teknolojik özellikleri nedeniyle hem reklam veren hem yayıncı
tarafında inanılmaz faydalar sağlıyor. Ve her geçen bu avantajlardan yararlanmak isteyenlerin sayısı
artıyor!