The document discusses how the United States Special Operations Command (US SOCOM) has increasingly adopted principles of business design and innovation. It notes the rise of business design approaches at the US SOCOM's Joint Special Operations University (JSOU), including a preference among instructors for using business examples and analogies. A key manifestation is SOFWERX, a business innovation hub located in Tampa that US SOCOM has modeled after places like Bell Labs and Xerox PARC. The document discusses both the promises of business design for agility and external contributions, but also cautions about potential risks like oversimplification and reification if not applied carefully to the military context.