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US SOCOM Goes Google
Philippe Beaulieu-Brossard, Ph.D.
pbeauli2@uottawa.ca
United States Special
Operations Command
Goes Google
Philippe Beaulieu-Brossard, Ph.D.
pbeauli2@uottawa.ca
3
What do I try to do?
A new sociology of military knowledge
based on the history of design.
From:
Good/Bad
Better/Worst
Splendor/Evil (Nelson)
4
A Meta-Designer?
To the Meta-Level: How do armed forces
produce and use knowledge and what
difference, if any, does it make for
individuals, organizations, societies and
the conduct of peace and conflicts? The
case of design
5
Why does it matter?
6
Tracing the Translation of Military
Design Around the World
7
The Ultimate Quest in Military
Knowledge… for many reasons
OPP: Operational Planning Process
MDMP: Military Decision-Making Process
JOPES: Joint Operation Planning and Execution
System
EBO: Effects-Based Operations
SOSA: System of systems analysis
SOD: Systemic Operational Design
RBM: Results Based Management
ADM: Army Design Methodology
US SOCOM Design Thinking for the SOF
Enterprise (2016)
8
The Rise of Business Design in SOCOM/JSOU
An Unexpected Finding
Manifestations:
(1)Preference of Instructors
(2)Business Innovation
Analogies
(3)SOFWERX
(4)More?
What are the
Transaction COSTS
Of Moving from
Israeli Informed
Military Design to
Business Design?
9
The Preference of Instructors at JSOU
10
Business Analogies
•Steve Jobs: Shaper of reality
•Fibonnaci (Venetian Merchant)
and the zero
•Container Store employee
system
• SofWerx: Bell Labs and Xerox
Parc
11
SOFWERX, Tampa
12
SOFWERX, Tampa
13
SOFWERX, Tampa
14
Promises of Business Design for SOCOM
•Legitimacy
•Speed
•Geographical Isolation from HQ
•External Contributions
•Lightness
15
Implications: Cautiousness
•Reification: My experience.
•E.g. Risk
•In return:What does it tell us about Business
Design?
Interested in Collective Ethnography with
Military Designers next Sunday-Monday in
Toronto?
Access Required: Philippe Beaulieu-Brossard, Ph.D.
pbeauli2@uottawa.ca
cc. Marc-André Anzueto
anzueto.marc_andre@uqam.ca
Hybrid Warfare: New Ontologies and Epistemologies in
Armed Forces
8:30AM-5PM, October 16-17
Canadian Forces College (DeWolfe 306)
215 Yonge Blvd, Toronto

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Rsd5 Philippe Beaulieu-Brossard, Ph.D. 'US SOCOM Goes Google'

  • 1. US SOCOM Goes Google Philippe Beaulieu-Brossard, Ph.D. pbeauli2@uottawa.ca
  • 2. United States Special Operations Command Goes Google Philippe Beaulieu-Brossard, Ph.D. pbeauli2@uottawa.ca
  • 3. 3 What do I try to do? A new sociology of military knowledge based on the history of design. From: Good/Bad Better/Worst Splendor/Evil (Nelson)
  • 4. 4 A Meta-Designer? To the Meta-Level: How do armed forces produce and use knowledge and what difference, if any, does it make for individuals, organizations, societies and the conduct of peace and conflicts? The case of design
  • 5. 5 Why does it matter?
  • 6. 6 Tracing the Translation of Military Design Around the World
  • 7. 7 The Ultimate Quest in Military Knowledge… for many reasons OPP: Operational Planning Process MDMP: Military Decision-Making Process JOPES: Joint Operation Planning and Execution System EBO: Effects-Based Operations SOSA: System of systems analysis SOD: Systemic Operational Design RBM: Results Based Management ADM: Army Design Methodology US SOCOM Design Thinking for the SOF Enterprise (2016)
  • 8. 8 The Rise of Business Design in SOCOM/JSOU An Unexpected Finding Manifestations: (1)Preference of Instructors (2)Business Innovation Analogies (3)SOFWERX (4)More? What are the Transaction COSTS Of Moving from Israeli Informed Military Design to Business Design?
  • 9. 9 The Preference of Instructors at JSOU
  • 10. 10 Business Analogies •Steve Jobs: Shaper of reality •Fibonnaci (Venetian Merchant) and the zero •Container Store employee system • SofWerx: Bell Labs and Xerox Parc
  • 14. 14 Promises of Business Design for SOCOM •Legitimacy •Speed •Geographical Isolation from HQ •External Contributions •Lightness
  • 15. 15 Implications: Cautiousness •Reification: My experience. •E.g. Risk •In return:What does it tell us about Business Design?
  • 16. Interested in Collective Ethnography with Military Designers next Sunday-Monday in Toronto? Access Required: Philippe Beaulieu-Brossard, Ph.D. pbeauli2@uottawa.ca cc. Marc-André Anzueto anzueto.marc_andre@uqam.ca Hybrid Warfare: New Ontologies and Epistemologies in Armed Forces 8:30AM-5PM, October 16-17 Canadian Forces College (DeWolfe 306) 215 Yonge Blvd, Toronto