1. ©2016 Royston Flude Page 1
Royston Flude
An Entrepreneur and Chief Executive with a background of facilitating change management in a wide
range of international organizations. He has held senior positions with Shell Chemicals, Reed
International, Lafarge Coppeé, Philips, and Manpower, among others. He has directed projects in
Germany, the Netherlands, France, and the USA, as well as the UK.
As a dyslexic polymath, he has faced many personal challenges that have created a warm sense of
humour and a care for those less fortunate in our society and the ability to build constructive
relationships at all levels and across all cultures, which includes voluntary work as a CRUSE
(bereavement) counsellor.
Educated in the UK, with a B.Sc. with honours in Physics (UMIST), an MA in Counselling and a Ph.D.
(University of Manchester) his life journey is that of a polymath who is interested in ’all and
everything’ providing a broad framework for understanding the world of commerce. His professional
career has included being:
Health Education Enterprise
 Member of the British Institute
of Radiology (Flude Prize)
 Member of the Institute for
Nanotechnology
 Member of the British
Association for Counselling and
Psychotherapy
 Governor of the British
Association for Counselling and
Psychotherapy (BACP)
 Member of American
Psychological Association
 Member of the British
Psychological Society
 Fellow of the Royal Society of
Medicine
 Member of Steering Group of
UNECE (representing 55
countries) for Corporate
Governance & Social
Responsibility
 Silva Graduate
 Reiki Master
 Qigong Practitioner
 Chartered Physicist
 European and Chartered
Measurement & Control
Engineer
 Member of the Institute of
Measurement and Control
 Member Institute of Physics
 Member Institute of
Management
 Member of the Chartered
institute of Journalists
 UK Parliamentary Information
Technology Committee
(PITCOM)
 Senior Fellow at Manchester
Business School
 Fellow in Education University of
Manchester
 Member of General Assembly of
the University of Manchester
 Rotarian – Paul Harris Fellow
 Chair – Disaster Relief: Rotarian
Action Group
 Companion of the British
Computer Society
 Chartered Fellow of the
Institute of Personnel and
Development
 Fellow of Institute of Directors
 Fellow of the Royal Society of
Arts
 Member of the European
Corporate Governance Institute
 Member of the Strategic
Planning Society
 Member of the Asymmetric
Threats Contingency Alliance
(ATCA) and the Philanthropia
Trinity
 Member of the Worshipful
Company of Management
Consultants (Freeman-London)
 Member of British Academy of
Management
 Member of the Family Business
Network
As a 'values driven' individual he believes in putting something back and has sat on the Manchester
Board of the Prince's Trust for 10 years and is an active Rotarian and Paul Harris Fellow. He was
President of the Rotary Club of Manchester (founded 1911) in 2000/2001 and was awarded the
Presidential Citation from Rotary International President Frank Devlyn and recognized for

2. ©2016 Royston Flude Page 2
membership development (100 clubs out of 35,000) in 2001. He is a Founder Member of the Rotary
Club Genève International with over forty years in the Rotary Family.
Royston’s specific interests (which revolve around the management of change, executive
development, and 'bricks & clicks' situations… to customize them for IPO), have produced extensive
contact networks within the international financial sector. He has developed senior level links with
governments in the USA, the European Union and the Pacific Rim including the computer hardware
sectors of China and Taiwan. He is a specialist in understanding the dynamics of purchasing through
multi-media, including the Internet, and in the development of specialized customer service
interventions that prompt repeat purchases. He holds a number of key patents and trademarks,
which include developing the unique FIN Model of Change. He is considered a leading authority in
the field of change management and long-term youth unemployment, and has published extensively
on both subjects. He has authored five books: People in Business – The Key to Success (a
management book-of-the-year selection), How to Recruit, the 544-page The Journey into Work, and
The Journey into Education: Primary Years. His latest book is Self-sustainability: The People
Dimension.
His view of life is one of trying to find balance between the Inner and Outer Journeys through the
development of Physical, Emotional, Mental and Spiritual Intelligence. He feels that people and
relationships are key to the realization of success as organizations operate at the 'edge of chaos',
which is a requirement of our rapidly changing world. He endeavours to find compassion, tolerance,
patience, humility and sharing with kindness in all that he observes and behaves and has found the
esoteric journey of discovery uplifting and positive. A lifelong search for knowledge, understanding
and wisdom has brought rich rewards and included Qigong practice and work as a Silva graduate and
Reiki Master.
His work has focused on the development of strategies to maximize valuation and human resources
in the most creative and effective ways, and to facilitate Wealth Creation, which includes the sale
and purchase of businesses. As a futurologist, he sits on a number of global think tanks and
endeavours to provide insights into the opportunities and threats of the world of tomorrow. He also
serves on the His views have been incorporated in the World Council for Corporate Governance
book Making Corporate Governance Work Better. He is President of CSPOC (www.c-spoc.org), a not-
for-profit UN accredited NGO focused on developing Self-sustaining People, Organisations and
Communities.
Contact details:
drroystonflude@gmail.com
royston@cmdc-spoc.org