This document provides an overview of a research project conducted to help client Roxy's Grilled Cheese decide whether to expand to Northeastern University or Boston College. Qualitative research including observations, interviews, and ZMET techniques found that customers see Roxy's as childhood comfort food. A survey of NU and BC students found that 79% of BC students and 83% of NU students were interested in a Roxy's on their campus. The survey also found that BC students were more interested in other menu options like craft beer and vegan options, while NU students cared more about menu variety. Based on the findings, the recommendation is for Roxy's to expand to Boston College first due to existing brand awareness and students' higher willingness to
Health workforce is made up of health workers which include all people engaged in the promotion, protection or improvement of the health of the population and they play a critical role in achieving effective health care delivery. We sought to estimate the health workforce in Nigeria for 2016-2030 using the population growth rate from censuses and health workforce growth rate from data from the World health organization, World Health Organisation recommended doctors and nurses critical density and the Africa health workforce observatory database to estimate the potential supply gap. Nigeria’s population will increase from 178.5 million in 2014 to 272.5 million by 2030. We found the range of estimated doctors (physicians) and nurses & midwives required for 2016-2030 to be between 422,018 and 621,205 with mean of 515,668. The range for doctors is 101,803 to 149,862 with mean of 124,394. The range of estimated Nurses and Midwives requirement is 320,216 to 471,353 with a mean of 391,274. We found the range of deficit for doctors and nurses & midwifes to be 30.86-33.45% (average- 32.16%.) and 26.09-29.5% (average- 27.68%) respectively during the study period with actual figure for doctors ranging from 31,413-50,120 while nurses is estimated to be 83,548-137,859 if no effort is made to upscale the present supply. Nigeria needs to improve on the health workforce supply to tackle the supply deficit in order to solve the heavy disease burden and turn the tide of health indicators in the positive direction.
Health workforce is made up of health workers which include all people engaged in the promotion, protection or improvement of the health of the population and they play a critical role in achieving effective health care delivery. We sought to estimate the health workforce in Nigeria for 2016-2030 using the population growth rate from censuses and health workforce growth rate from data from the World health organization, World Health Organisation recommended doctors and nurses critical density and the Africa health workforce observatory database to estimate the potential supply gap. Nigeria’s population will increase from 178.5 million in 2014 to 272.5 million by 2030. We found the range of estimated doctors (physicians) and nurses & midwives required for 2016-2030 to be between 422,018 and 621,205 with mean of 515,668. The range for doctors is 101,803 to 149,862 with mean of 124,394. The range of estimated Nurses and Midwives requirement is 320,216 to 471,353 with a mean of 391,274. We found the range of deficit for doctors and nurses & midwifes to be 30.86-33.45% (average- 32.16%.) and 26.09-29.5% (average- 27.68%) respectively during the study period with actual figure for doctors ranging from 31,413-50,120 while nurses is estimated to be 83,548-137,859 if no effort is made to upscale the present supply. Nigeria needs to improve on the health workforce supply to tackle the supply deficit in order to solve the heavy disease burden and turn the tide of health indicators in the positive direction.
Marketing research project conducted for Pizza Hut Pakistan as part of MBA Marketing Research course final project.
Main objective to determine whether to continue deals menu, reduce it or expand it. Secondary Objective was to do a Usage and Attitude Study and a Consumer Satisfaction Survey.
Customer analysis and marketing campaign to reach underprivileged college students for the start-up organization, Campus Kitchens. Created during an entrepreneurship class.
Client: Saloniki Greek
Class: Market Research
Role: Creative Assets, Strategy, Primary and Secondary Research
Tools: Multi-Attribute Model, ZMET, Excel Regression Analysis
This market research project examines the performance of Saloniki Greek, a fast-casual restaurant based in Boston. Through consumer and industry analysis, the research team identifies opportunities and threats and formulates marketing strategies that will drive sales, awareness, and overall perception of the restaurant.
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Florence Simpson, Food Service Manager, Los Angeles Unified School District, and Ariana Oliva of the California Food Policy Advocates, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
Marketing research project conducted for Pizza Hut Pakistan as part of MBA Marketing Research course final project.
Main objective to determine whether to continue deals menu, reduce it or expand it. Secondary Objective was to do a Usage and Attitude Study and a Consumer Satisfaction Survey.
Customer analysis and marketing campaign to reach underprivileged college students for the start-up organization, Campus Kitchens. Created during an entrepreneurship class.
Client: Saloniki Greek
Class: Market Research
Role: Creative Assets, Strategy, Primary and Secondary Research
Tools: Multi-Attribute Model, ZMET, Excel Regression Analysis
This market research project examines the performance of Saloniki Greek, a fast-casual restaurant based in Boston. Through consumer and industry analysis, the research team identifies opportunities and threats and formulates marketing strategies that will drive sales, awareness, and overall perception of the restaurant.
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Florence Simpson, Food Service Manager, Los Angeles Unified School District, and Ariana Oliva of the California Food Policy Advocates, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
Simple Tricks to Reduce Waste and Increase Veggie & Fruit Consumption in the ...
Roxys Final Presentation
1. Kendal Duncan | Alex Gallinari | Hannah Lee | Michaela Ragaisis | Tali Sandel | Alua Tatisheva
2. OVERVIEW
Client’s Goals
• Introduce new products (hot dogs, ice cream)
• Expand into Boston suburbs (Chestnut Hill, Framingham)
• Identify new, untapped segments (Who is Roxy’s missing?)
• Expand into new college locations in Boston (NU, BC)
How can this project help: Using one-on-one interviews, ZMET
techniques, and surveys; we can predict which campus would be more
receptive to a Roxy’s Grilled Cheese store.
6. SURVEY FEEDBACK
Qualtrics issues:
• Mandatory or not mandatory questions
• Pathways based on answer
Introduction: need to know what kind of survey you’re taking
Ambiguous wording
Scale confusion
Additional perspectives: added new eating out habits
The survey feedback allowed us to see errors from an
objective and unbiased perspective, through the eyes of a survey taker.
7. RESEARCH METHODS
Analysis Methods
SPSS
• Cross Tabulation
• Cluster Analysis
• Factor Analysis
Cross tabulation
• Already separated into clusters
naturally by BC or NU
• Cross tabs helped us find unique
characteristics for each school
Subject Pool
Northeastern students
Boston College students
Designed the survey to be distributed to:
All grades in college
All genders
On and off campus living
With and without dining plans
8. SURVEY FINDINGS
Are you interested in a Roxy’s on your campus?
Boston College: 79% (64% interested and 15% very interested)
Northeastern University: 83% (37% interested and 47% very interested)
Boston College
42% eat out >3 times per week
Say they want to try new
places but 64% go where they
know they’ll like the food
BC selected “Very Willing” to
buy a $6 sandwich 26% more
of the time
Other menu options such as
craft beer and vegan options
appealed more to BC
Shared Characteristics
Characteristics: Price, location,
and healthy options are almost
equally important to both
Neither care about friendly
staff or restaurant design
much
Neutral on fries and negative
on hamburgers
Northeastern
20% of students eat of >3
times per week
Northeastern cares more
about menu variety
Northeastern: more willing to
try a place at least once if it
seems appealing (50% of
respondents)
9. LIMITATIONS OF SURVEY
• Are you interested in Roxy’s: Yes or No
• Transferring questions from Qualtrics to SPSS
Limitation 1: Survey Set Up
• More responses → less room for error
• Conduct deeper qualitative research
Limitation 2: Time
•Class: Mostly senior respondents from BC
•On/ Off Campus: BC: 50/50, NU: 77% on (skews meal plan Q)
•Gender: NU heavily skewed female
Limitation 3: Demographics
10. OUR RECOMMENDATION
Why?
Existing brand awareness
Higher willingness to purchase grilled cheese at current price ($6)
More receptive to other menu options (craft beer, vegan options)
Fewer students on a meal plan → more likely to eat out
Cheaper real estate
11. Stay open late on campus locations: most survey respondents (BC and
NU) said lunch and late night are primary times they eat grilled cheese
Focus on convenient location: 75% of BC students rated “convenience of
location” as very important (7 or higher)
FURTHER SUGGESTIONS