Rough Riders is a family-owned BMX bike shop that has been in business since 2011. While they have found success specializing in BMX, the owners plan to expand their product line to include other types of bikes like mountain and road bikes to increase revenue and allow them to open a second location by 2016. They will hire an employee experienced with these other bike types and bring in new brands to display in hopes of reaching their financial goals while managing risks like ensuring the new hire has the proper knowledge and experience.
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You can be certain that throughout your time below at Cavalier Ford Lincoln you will certainly receive exceptional service in our sales, solution, as well as parts divisions. Cavalier Ford Lincoln is a trusted name in Chesapeake, Virginia Beach, Norfolk, Portsmouth, as well as the whole Tidewater area. Being located on Armed force Freeway indicates were simply mins far from I-264, I-64, as well as I-464.
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You can be certain that throughout your time below at Cavalier Ford Lincoln you will receive remarkable solution in our sales, solution, and also components departments. Cavalier Ford Lincoln is a trusted name in Chesapeake, Virginia Beach, Norfolk, Portsmouth, as well as the entire Tidewater area. Liing on Armed force Highway implies were simply minutes far from I-264, I-64, and also I-464.
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About Us
Charlie’s Columbia CARSTAR
Charlie Eilers is the owner of both Charlie’s CARSTAR locations. He started Charlie’s Auto Body in
1980 on Lorraine Dr. in Cahokia. In 1997, we joined the CARSTAR franchise and shortly thereafter,
moved to our current location at 3940 Mississippi Ave in Cahokia.
Then in 2008, Charlie opened Charlie’s Columbia CARSTAR at 431 N. Main St.
Hours: Monday through Friday 8:00am to 5:00pm
Charlie Eilers also owns Metro Towing & Storage, located at the Cahokia shop. Local towing is
available 24-hours a day, 7 days a week at 618-520-9077.
Enterprise Rent-A-Car is also onsite at the Cahokia location.
About Us
Charlie’s Columbia CARSTAR
Charlie Eilers is the owner of both Charlie’s CARSTAR locations. He started Charlie’s Auto Body in
1980 on Lorraine Dr. in Cahokia. In 1997, we joined the CARSTAR franchise and shortly thereafter,
moved to our current location at 3940 Mississippi Ave in Cahokia.
Then in 2008, Charlie opened Charlie’s Columbia CARSTAR at 431 N. Main St.
Hours: Monday through Friday 8:00am to 5:00pm
Charlie Eilers also owns Metro Towing & Storage, located at the Cahokia shop. Local towing is
available 24-hours a day, 7 days a week at 618-520-9077.
Enterprise Rent-A-Car is also onsite at the Cahokia location.
Harley & davidson mba - marketing management - case study presentation
Rough riders presentation
1.
2. Rough Riders History
Rough Riders is a bike shop that is family owned by two brothers
and has been around since 2011. The bike shop is located on
Shelbyville Rd in Louisville KY. All around Louisville you will find
many bike shops, but Rough Riders is the only bike shop that
specializes in BMX bikes. The two owners, Max and Stacey Eden,
are professional BMX racers that are using their first-hand
knowledge of the sport to help satisfy customers with the BMX
bikes/parts that they need to become the best rider they can be.
For the past two years, Rough Riders has been selling only BMX
bikes and parts, and have been quite successful in doing so.
Although they have seen success in what they’ve been doing, to
help increase revenue, Rough riders will branch out into other
types of biking. Rough Riders will start advertising and selling
mountain bikes, road bikes, cruisers, hybrids, and cyclocross
bikes.
3. GOALS AND OBJECTIVES
The goal is to raise revenue enough so that Rough Riders can open up
another location by 2016.
Hire someone that has experience with mountain, cruiser, cyclocross, and
road bikes.
Decide which brands will sell the best and get those bikes into the store on
display.
Advertise that Rough Riders is no longer only a BMX shop but will also sell
other types of bikes.
4.
5. RISKS
Hiring a new employee
Extensive interviewing
Hands on testing of bike
knowledge
Talk to previous employers
6. BUDGET
Fixed Costs
Advertisement $ 2,000
Salary $ 25,000
Sponsorship $ 10,000
Misc. $ 5,000
Total Fixed Costs $ 42,000
Variable Costs
Task Labor Hours Labor Costs Material Costs
Hire new employee 25 $ 12.50 $ 100.00
Order new bikes 12 $ 12.50 $ 30,000.00
New store layout 16 $ 12.50 $ 800.00
Total Variable Costs $ 662.50 $ 30,900.00
Total Costs $ 73,562.50
7. Rough Riders Expansion: SPI
1.8
1.6
1.4
1.2
0 Ahead of schedule
0.8 Behind schedule
0.6
0.4
0.2
1 2 3 4 5 6 7
Average
Project days
Rough Riders Expansion: CPI
1.8
1.6
1.4
1.2 s s s Under budget
0 s s s c c ahead of schedule
0.8 c s c Over budget
0.6 c c behind schedule
0.4 c
0.2
1 2 3 4 5 6 7
Project days