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決定 : 商業個案 , 教育與靈魂昇
華
Rosa Cheng
07.27, 2013
Rosa Cheng
 NTU EE & Info Mgmt
 Berkeley EE (2006 Fall)
 Bain & Company HK office
(2007-2009)
 Morgan Stanley Equity
Research (2009-2010.05)
 DKSH (2010 June –
present)
Biz case - background info
 Took over greater China position
 Took 4 months to accept the position
 Target – strengthen China team/
enhance product portfolio;
turnaround, then double digit growth
Answer first (hypothesis,
80/20)
 External – Market
 Internal – Product, Team (sales,
service, admin)
Assessment – 4 flaws we found
 Gifts
 Travel plan
 Amkor case
 Stats ChipPac
Deal with 3 parties while an
immediate project need to be
taken care…
 Supplier
 Customer
 Internal reporting line
What’s the meaning of life…
support me to make decisions
along my life…
 Goal setting & Life credo
 Courage
In the end…
 Turn to profitable the first year
 Supplier is happy
 Customer expand even more rapidly
the next year
 Original China head got fired too…

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決定:商業個案,教育與靈魂昇華 鄭端儀 @ TEDx溫羅汀 "決定"

  • 1. 決定 : 商業個案 , 教育與靈魂昇 華 Rosa Cheng 07.27, 2013
  • 2. Rosa Cheng  NTU EE & Info Mgmt  Berkeley EE (2006 Fall)  Bain & Company HK office (2007-2009)  Morgan Stanley Equity Research (2009-2010.05)  DKSH (2010 June – present)
  • 3. Biz case - background info  Took over greater China position  Took 4 months to accept the position  Target – strengthen China team/ enhance product portfolio; turnaround, then double digit growth
  • 4. Answer first (hypothesis, 80/20)  External – Market  Internal – Product, Team (sales, service, admin)
  • 5. Assessment – 4 flaws we found  Gifts  Travel plan  Amkor case  Stats ChipPac
  • 6. Deal with 3 parties while an immediate project need to be taken care…  Supplier  Customer  Internal reporting line
  • 7. What’s the meaning of life… support me to make decisions along my life…  Goal setting & Life credo  Courage
  • 8. In the end…  Turn to profitable the first year  Supplier is happy  Customer expand even more rapidly the next year  Original China head got fired too…