Romain Jarsaillon: Service Design in entrepreneurship

We are supposedly in the midst of a design renaissance, where beyond the cliché; Steve Jobs and Apple ecosystem example, we see a design-centric focus in everything from soap (Method) and thermostats (Nest) to email (Mailbox) and even baby food (Plum Organics). And yet, there's a dearth of designer founders. At this point, the technology tools for design, enabled by the web, have evolved to a point where good design is accessible and scalable. Before, even design-centric product companies had to be founded by technical founders because of the narrow expertise required by the tools, not to mention the lack of user experiences and context at the time. But that's no longer the case, and hasn't been for a while.Read less