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Customers drop off early in the user journey as they don't know how to get started and feel unprepared. They get stuck, feel frustrated, stop using the service or product all together, and don't benefit from the promises of the product designed for them. For many product development teams conversion is extremely difficult to lift. How might we design engaging experiences that set up people for long term success? This talk will cover how to measure success, principles and best practices on on-boarding design and user education.