According to the document: - Rolling Stone has an audience of 12.43 million adults in the US. - The median age of readers is 35, 62.6% are men and 37.4% are women. - Readers tend to be educated, with 61.8% having some college education and 26.1% having a graduate degree. - The median household income of readers is $65,294 and the median individual income is $33,616.

1. Rolling Stone media kit
http://www.srds.com/mediakits/rollingstone/demographics.html[12/11/2014 12:29:25]
MRI Spring 2014
Base: Adults 18+
Audience
(000)
% Comp
Adults 12,430
Men 7,784 62.6%
Women 4,646 37.4%
Age 18 to 24 3,326 26.8%
Age 25 to 34 2,892 23.3%
Age 35 to 44 2,466 19.8%
Age 45 to 54 2,125 17.1%
Age 55+ 1,621 13.0%
Age 18 to 34 6,218 50.0%
Age 18 to 49 9,752 78.5%
Age 25 to 49 6,426 51.7%
Age 25 to 54 7,483 60.2%
Age 21+ 10,729 86.3%
Median Age 35.0
HHI $150,000+ 1,577 12.7%
HHI $100,000+ 3,634 29.2%
HHI $75,000+ 5,318 42.8%
HHI $60,000+ 6,704 53.9%
HHI $50,000+ 7,583 61.0%
Median HHI $65,294
IEI $100,000+ 666 5.4%
IEI $75,000+ 1,383 11.1%
IEI $60,000+ 2,119 17.0%
IEI $50,000+ 2,892 23.3%
Median IEI $33,616
Employed 8,979 72.2%
Professional/Managerial 3,087 24.8%
Any College 7,679 61.8%
Grad College+ 3,243 26.1%
Attending College 1,893 15.2%
Single 6,207 49.9%
Married 4,382 35.3%

2. Rolling Stone media kit
http://www.srds.com/mediakits/rollingstone/demographics.html[12/11/2014 12:29:25]
Any Children in Household 5,765 46.4%
Own Home 6,435 51.8%
Median Value of Home $204,378
White 8,929 71.8%
Black 2,072 16.7%
Asian 317• 2.6%
Other 1,351 10.9%
Spanish/Hispanic Origin 1,926 15.5%
Metropolitan CBSA 11,102 89.3%
A/B County 10,179 81.9%
C/D County 2,251 18.1%
Readers-Per-Copy 8.54
Circulation (000) 1,433
*Low respondent count
Source: MRI Spring 2013
www.rollingstone.com