The ROI of Marketing Automation

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The number of companies adopting marketing automation is growing at a rapid rate. More and more companies are discovering the tremendous value that automation has to offer and are investing in the future of their companies. Of the new technology available to marketers, automation is top of its class in the ROI it offers its users. Let’s take a look at how this ROI is delivered.

Watch the webinar replay: http://flightschool.autopilothq.com/video/double-leads-with-marketing-automation/ Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html Are you missing out on up to 50% of your leads? Join Autopilot's CEO Michael Sharkey and CMO Guy Marion as they share their real world experiences on how marketing automation can help your team generate more leads, grow faster and create a more remarkable customer experience. In this webinar, you’ll learn: -How to get started with marketing automation -How to create a lead nurturing program that works -How to personalize your marketing based on behavior to improve adoption, engagement and conversion -How multi-channel marketing can be used to increase response rates

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Watch the recording at: http://nuvem.ly/1LPRHfM Many companies are still only scratching the surface of what their marketing automation system can do, and as a result, diminish the returns on their total investment. Join Craig Jordan, co-founder of SaaScend, and the Pardot Marketing Automation team at Nuvem Consulting, in this free webinar as they discuss proven methods for getting more out of your marketing automation investment. This webinar details: 1. Establishing a data standardization strategy 2. Building and sustaining the right audience 3. Creating a sales enablement strategy 4. Using automation capabilities beyond basic email blasts 5. Tips on improving closed-loop reports

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How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old. Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for. To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.

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