Presentation by Rod King, Founder and Campaign Director, 20's Plenty for Us, at the NCVO Annual Conference. Lobbying and campaigning on a shoestring (workshop) You can see the presentation in context here: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591/11/01/31/lobbying-campaigning-shoestring-workshop

1. Rod King20’s Plenty For Us Established Nov 2007

2. Our Case Study What was/ is the issue? What was/ is the change you wanted to bring about? What free and low cost tools/ resources/ services did you use to support your campaign? How did you use the tools/ resources/ services? What would you have done differently?

3. What was/ is the issue? 2007 Recognise fundamental problem with the sharing of roads for vulnerable road users. 30 mph speed limit leaves very little time for reaction. Segregation of VRU’s not possible, ethical, equitable or successful. Required a “paradigm shift” in the way residential and urban roads were shared Many VO’s had default 20 mph speed limits on “radar”, none had it in its sights!

4. What was change you wanted to bring about? 20 mph default speed limit for all residential roads. Problems No government interest in changing 30 to 20 Motoring lobby hard to fight People like speed and base safety on personal observations But Dept for Transport had just eased 20 mph requirements Portsmouth had just decided on 20 mph for city Grass roots campaign could get local chnage

5. 20’s Plenty for Us was formed :- Single issue organisation (me) Clear branding to communicate objective and community orientation Goals:- 2008 1m people in LA’s with 20 mph as default 2009 5m people in LA’s with 20 mph as default 2010 30m people LA’s with 20 mph as default Methods Create and support local campaigns for “Total 20” Lobby establishment with the imperative for lower speeds Maximise awareness within the transport profession

6. Get started We campaign for and support those campaigning at national and local level for Local Authorities setting a 20 mph default speed limit for residential and urban roads. 20’s Plenty For Us Strong message “For Us “ indicates community link Easy to remember Campaign tagline Must differentiate from other campaigns

7. Get respected Become an expert on subject Dept of Transport Circular 01/2006 – Setting Local Speed Limits 46 pages of detail on local authority guidelines Track 20 mph implementations throughout the country Visit 1st Local Authority to implement 20 mph – Portsmouth Serious comment on issues Submit evidence to select committees Articles for “friendly” publications Engage with establishment PACTS, Transport Select Committee, London Assembly, NAO

8. How low is low cost? We had no funding or money Set up website to inform and establish credibility. Blagged our way into national conferences (PACTS and NCVO) Issued Press Releases Submitted evidence to establishment agencies Liaised with key VO’s (CTC, RoadPeace, Living Streets) Spoke at local campaigns Used phone in programs Sept 2008 had phone call from Charitable Trust offering funding of £4,000

9. Get moving 20’s Plenty website a reference source for campaigners Put daily news on website Lever up other campaigners Local 20’s Plenty For Us groups Provide newsgroup and resources Speak at local campaign meetings Always be available to press and establishment for comment Use email lists, newsgroups and individual emails How can you help others campaign? What do they need? Display panels, etc. Work with the willing. Debate, but do not waste time!

10. How/What tools Website Use low cost online editing websites (Moonfruit.com) No costs No software required other than browser Easy to use Multiple users can update Track events and respond with PR and input Use daily Google alert (20mph -wind – winds) Get on list of government consultations Create a network of campaigners Yahoo or Google Newsgroup Keep information flowing Also Facebook and Twitter

11. 4 key success words Understand your Goals the result or achievement toward which effort is directed; aim; end Act as a Catalyst A catalyst is a substance which alters the rate of a chemical reaction but is chemically unchanged at the end of the reaction Leverage your people the mechanical advantage or power gained by using a lever. Create an Imperative something that demands attention or action; an unavoidable obligation or requirement; necessity:

13. StreetFilms create a video of our campaign

14. SDC and NCVO recognise our success and name us as Case StudiesInvited to speak in New York, profile in New Yorker

15. By 2011 5m people now live in local authority with a Total 20 policy – Portsmouth, Warrington, Oxford, Newcastle, Islington, Lancashire, Edinburgh, Bristol 65 local campaigns in place, many with own websites Community Newsgroup of 150 activists all sharing best successes and best practice Co-hosting 20mph conference with PTRC-Training Evidence to funding trusts of our competence, professionalism and success. Looking to get 10m in LAs with Total 20 by 201120m by 2012

16. Thank you for your time www.20splentyforus.org.uk