Rock You Case Study
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RockYou is an in-game video ad platform that experienced rapid growth but had serious cash flow issues due to banks not understanding their business. Partnering with FastPay provided RockYou with the flexibility and substantial credit lines needed to continue growing their business over 233% by alleviating cash flow concerns and seamlessly integrating with their systems. Lisa Marino, CEO of RockYou, states they would not have been able to grow as fast without FastPay and they continue using FastPay's services over two years later due to the flexibility it provides.
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Rock You Case Study
- 1. “Without FastPay, we would not have been able to grow our business as fast as we have. Most commercial banks do not understand our business and cannot provide us with the flexibility we need. That’s why we’re staying with FastPay, even more than two years after initially engaging.” - Lisa Marino, CEO, RockYou RockYou is the world’s largest in-game video ad platform, connecting premium brands to more than 75 million users. Founded in 2005, the company is privately held and headquartered in San Francisco. THEIR STORY Despite rapid growth, RockYou had serious cash flow issues. They needed a partner who understood their business and could quickly provide substantial credit lines. THEIR GOAL RockYou was initially drawn to FastPay because of its expertise in digital media. FastPay’s proprietary technology platform seamlessly integrated with RockYou’s systems and workflows, in order to lend against their receivables and increase their credit as needed. THEIR SOLUTION Partnering with FastPay alleviated RockYou’s cash flow concerns, which allowed them to focus solely on their customers, grow their business and grab the top spot on the leaderboard. THEIR SUCCESS www.gofastpay.com RockYou came to FastPay in 2013 challenged to make payroll. With FastPay’s flexible financing options, unavailable to them through traditional financial institutions, RockYou got back on track and have since increased their annual revenue by 233%. MONETIZING AD REVENUE TO STAY IN THE GAME AND WIN BIG 233% GROWTH AFTER PARTNERING WITH FASTPAY