As Global Specialty Underwriters LLC CEO, Rob Tolley (former London broker) leads and contributes to market and business development activities, developing strategies to establish and achieve short and long-term goals for the company while ensuring the profitability of its providers. The landscape of business and industry are constantly evolving, placing the onus on businesses to keep ahead of the curve to ensure their relevance and sustainability. Looking forward, 2024 is poised to be a year of adaptation, innovation and transformation. Although global economic challenges will continue to loom large, the driving forces of societal change and technology should not be underestimated. This article will provide an overview of key business trends predicted to feature prominently throughout 2024 and beyond.

1. ROB TOLLEY
LONDON
CEO and Co-Founder of Global Specialty Underwriters
Three of the Biggest Business Trends
for 2024

2. Three of the Biggest
Business Trends for 2024
As Global Specialty Underwriters LLC CEO, Rob Tolley (former London broker)
leads and contributes to market and business development activities, developing
strategies to establish and achieve short and long-term goals for the company
while ensuring the profitability of its providers.
The landscape of business and industry are constantly evolving, placing the onus
on businesses to keep ahead of the curve to ensure their relevance and
sustainability. Looking forward, 2024 is poised to be a year of adaptation,
innovation and transformation. Although global economic challenges will continue
to loom large, the driving forces of societal change and technology should not be
underestimated. This article will provide an overview of key business trends
predicted to feature prominently throughout 2024 and beyond.

3. Three of the Biggest
Business Trends for 2024
Generative AI
With the era of artificial intelligence already in full swing, experts predict that
widespread adoption of generative AI will gain momentum in the coming months.
The Boston Consulting Group points out that businesses will need a compelling
and clear generative AI strategy today to be industry leaders in five years’ time.
Generative AI has rapidly risen through the ranks from optional extra to strategic
imperative, empowering organisations to create and intelligently automate both
internal operations and customer experiences.
Sustainable Business
Modern consumers are becoming more and more aware of greenwashing, where
businesses merely pay lip service to environmentalism in order to divert attention
from environmentally damaging practices. With customers increasingly putting
their spending power behind businesses that align with their values and ethics,
organisations of all sizes are coming under increasing pressure to demonstrate a
solid commitment to reducing their environmental footprint. One example is
Walmart, which has dramatically reduced spending on fuel and vehicle
maintenance as part of plans to transition to an electric delivery fleet.

4. Three of the Biggest
Business Trends for 2024
Remote and Hybrid Work
Although enthusiasm for remote and hybrid work practices has waned among
many employers, the appetite for teleworking remains as popular as ever with
employees. By 2023, the search volume for ‘hybrid work’ was 332% greater than in
2019, according to an Exploding Topics report. With many industries experiencing
a considerable shortfall in skilled workers, employers who fail to embrace remote
working practices run a very real risk of missing out on top talent, with a 2022
study published by the Pew Research Center revealing that 78% of employees
who currently work remotely are keen to continue that setup in the coming years.