This was an overview of basic search optimization principles, SEO copywriting practices, and website redesign strategies. Presented to an audience of about 70 Rackspace web hosting customers at their annual Customer Event, in San Antonio, TX.
Kochava is a mobile attribution and analytics platform that provides real-time tracking of user sessions, clicks, downloads, and other metrics. It has over 1,200 integrations with publishers and networks, processes 500k transactions per minute, and tracks over 1 billion events per month. Kochava uses machine learning to optimize campaigns and offers customizable reporting, dedicated account management, and scalable pricing.
Future of measurement: 5 things you will see more of in 2016 when it comes to...Jean-Vincent 'JV' Chardon
IAB UK asked us to think about the Future of Measurement... We have compiled 5 things we believe one will see more of in 2016 when it comes to mobile marketing measurement. If you would like the slides complete with notes, please email me!
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Driving revenue with Mobile Re-engagement - Go beyond the installAdjust
This document discusses mobile re-engagement strategies using the Liftoff and adjust platforms. It begins with an overview of the problem of user churn after app installation and the opportunity for re-engaging existing users. It then details how Liftoff uses real-time bidding and dynamic creative ads to retarget app users for re-engagement, while adjust allows for attribution and re-attribution of these efforts. Case studies demonstrate how joint Liftoff and adjust solutions can improve key performance indicators like cost per registration. The presentation emphasizes that acquisition alone is not enough and that re-engagement is key to optimizing user lifetime value.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
This document discusses the challenges and opportunities facing a mobile and online game publisher. It outlines the company's transition from an online casual gaming company to a leading cross-platform publisher with over 120 million monthly active users across mobile and web. The document then examines challenges such as competing on crowded app store marketplaces, high player acquisition costs, and transitioning games from Flash to HTML5. It provides solutions such as focusing on proven game genres, optimizing app store marketing, and developing for multiple platforms.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
Kochava is a mobile attribution and analytics platform that provides real-time tracking of user sessions, clicks, downloads, and other metrics. It has over 1,200 integrations with publishers and networks, processes 500k transactions per minute, and tracks over 1 billion events per month. Kochava uses machine learning to optimize campaigns and offers customizable reporting, dedicated account management, and scalable pricing.
Future of measurement: 5 things you will see more of in 2016 when it comes to...Jean-Vincent 'JV' Chardon
IAB UK asked us to think about the Future of Measurement... We have compiled 5 things we believe one will see more of in 2016 when it comes to mobile marketing measurement. If you would like the slides complete with notes, please email me!
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Driving revenue with Mobile Re-engagement - Go beyond the installAdjust
This document discusses mobile re-engagement strategies using the Liftoff and adjust platforms. It begins with an overview of the problem of user churn after app installation and the opportunity for re-engaging existing users. It then details how Liftoff uses real-time bidding and dynamic creative ads to retarget app users for re-engagement, while adjust allows for attribution and re-attribution of these efforts. Case studies demonstrate how joint Liftoff and adjust solutions can improve key performance indicators like cost per registration. The presentation emphasizes that acquisition alone is not enough and that re-engagement is key to optimizing user lifetime value.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
This document discusses the challenges and opportunities facing a mobile and online game publisher. It outlines the company's transition from an online casual gaming company to a leading cross-platform publisher with over 120 million monthly active users across mobile and web. The document then examines challenges such as competing on crowded app store marketplaces, high player acquisition costs, and transitioning games from Flash to HTML5. It provides solutions such as focusing on proven game genres, optimizing app store marketing, and developing for multiple platforms.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
RTCM in a Connected World of Search and SocialRob Garner
Updated version of my real time content marketing (RTCM) presentation, with additional slides and information. Most material is excerpted from my book, "Search and Social: The Definitive Guide to Real-Time Content Marketing."
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerRob Garner
The document summarizes how social signals influence search engine rankings. It discusses how search engines now factor social signals like shares, likes, comments and +1s into their algorithms when determining relevance. Signals from a user's social connections and circles within social networks like Google+ can boost the search performance of content. The document also explains how search insights can help social marketers find and understand their target audiences across different online communities.
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...Rob Garner
My presentation on the search engine optimization impact of new generic top level domains. Includes a discussion on the birth of the search optimized TLD, and also considerations for site migration to a new TLD, among many other considerations.
1) The document discusses how social media is impacting search engine optimization and how search engines are beginning to value social signals. It notes that links used to come from technical influencers but now come more from average users via social sharing.
2) It introduces the concept of a "share graph" that search engines are using to measure sharing activity across social networks and determine authority and trust.
3) It emphasizes that social media and search engine marketing can no longer be separate and that integration is key to success in getting found online.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyRob Garner
The document discusses how brands must evolve into media platforms and adopt an always-on marketing approach to succeed in today's connected world. It emphasizes that brands need to focus on listening to audiences, creating engaging content, and continuously measuring their performance. The document provides a framework called "The Connected Marketing Playbook" that guides brands through essential activities like creating a customer listening program to understand audiences and engaging audiences through content and community.
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
White paper on how to manage transitions for URLs through a website redesign, in order to retain built-up SEO values. Includes information of the importance of maintaining URL structures, URL rewriting, redirection best practices, and importance considerations in the redesign process, so you don't mess up your hard earned search engine equity.
A white paper discussing the impact of search and social media on enterprise marketing. Focuses on the crossover points of both, and how marketers can begin to address it. Co-authored by Gabe Dennsion of Pluck, and Rob Garner of iCrossing.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
Extensive 101 of SEO considerations in a web site redesign. Includes both technical, creative, and organizational considerations required to get the job done. Over 60 slides.
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Rob Garner
Organizations are transforming to become effective digital publishers by embracing digital publishing which is less expensive than TV ads, putting processes in place to publish timely and relevant connected content, and by letting go of overly meticulous oversight and control to allow communities to form and conversations to develop organically. They are advised to create an ecosystem where different business units can publish, engage in conversations to remain relevant, and embrace both positive and negative feedback from their communities.
Designing Websites for Visibility, Rob Garner at the Association of National ...Rob Garner
Presentation covering the search-informed website redesign process, along with a case study for CombinedInsurance.com. Presented at the Association of National Advertisers conference in Houston, Texas, January, 2010 by Rob Garner.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner
The document discusses the importance of preserving URL equity during a website redesign. It defines elements of URL equity like links, traffic, and search history associated with URLs. Renaming URLs without proper redirection can cause a site to lose this equity and traffic. The document provides questions for teams to consider around URL architecture and equity before redesigning, like how to preserve existing URL structures or quantify established equity. It recommends using 301 redirects and sustainable URL naming to maintain equity when URLs must change.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
RTCM in a Connected World of Search and SocialRob Garner
Updated version of my real time content marketing (RTCM) presentation, with additional slides and information. Most material is excerpted from my book, "Search and Social: The Definitive Guide to Real-Time Content Marketing."
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerRob Garner
The document summarizes how social signals influence search engine rankings. It discusses how search engines now factor social signals like shares, likes, comments and +1s into their algorithms when determining relevance. Signals from a user's social connections and circles within social networks like Google+ can boost the search performance of content. The document also explains how search insights can help social marketers find and understand their target audiences across different online communities.
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...Rob Garner
My presentation on the search engine optimization impact of new generic top level domains. Includes a discussion on the birth of the search optimized TLD, and also considerations for site migration to a new TLD, among many other considerations.
1) The document discusses how social media is impacting search engine optimization and how search engines are beginning to value social signals. It notes that links used to come from technical influencers but now come more from average users via social sharing.
2) It introduces the concept of a "share graph" that search engines are using to measure sharing activity across social networks and determine authority and trust.
3) It emphasizes that social media and search engine marketing can no longer be separate and that integration is key to success in getting found online.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyRob Garner
The document discusses how brands must evolve into media platforms and adopt an always-on marketing approach to succeed in today's connected world. It emphasizes that brands need to focus on listening to audiences, creating engaging content, and continuously measuring their performance. The document provides a framework called "The Connected Marketing Playbook" that guides brands through essential activities like creating a customer listening program to understand audiences and engaging audiences through content and community.
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
White paper on how to manage transitions for URLs through a website redesign, in order to retain built-up SEO values. Includes information of the importance of maintaining URL structures, URL rewriting, redirection best practices, and importance considerations in the redesign process, so you don't mess up your hard earned search engine equity.
A white paper discussing the impact of search and social media on enterprise marketing. Focuses on the crossover points of both, and how marketers can begin to address it. Co-authored by Gabe Dennsion of Pluck, and Rob Garner of iCrossing.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
Extensive 101 of SEO considerations in a web site redesign. Includes both technical, creative, and organizational considerations required to get the job done. Over 60 slides.
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Rob Garner
Organizations are transforming to become effective digital publishers by embracing digital publishing which is less expensive than TV ads, putting processes in place to publish timely and relevant connected content, and by letting go of overly meticulous oversight and control to allow communities to form and conversations to develop organically. They are advised to create an ecosystem where different business units can publish, engage in conversations to remain relevant, and embrace both positive and negative feedback from their communities.
Designing Websites for Visibility, Rob Garner at the Association of National ...Rob Garner
Presentation covering the search-informed website redesign process, along with a case study for CombinedInsurance.com. Presented at the Association of National Advertisers conference in Houston, Texas, January, 2010 by Rob Garner.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner
The document discusses the importance of preserving URL equity during a website redesign. It defines elements of URL equity like links, traffic, and search history associated with URLs. Renaming URLs without proper redirection can cause a site to lose this equity and traffic. The document provides questions for teams to consider around URL architecture and equity before redesigning, like how to preserve existing URL structures or quantify established equity. It recommends using 301 redirects and sustainable URL naming to maintain equity when URLs must change.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
13. Demonstrates the complexity and intricacy of legacy link structure rackspace.com link model 797,000 total Defining the elements of URL equity
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15. Now what would happen if Rackspace were to redesign their site and rename their URLs? (without preserving equity)
16. Understanding the impact of a site redesign Link traffic, bookmark traffic and search traffic would all be lost. Gone Gone Gone rackspace-newdomain.com deep link model established 2006 (hypothetically)
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18. C A S E S T U D Y Site relaunch on renamed URLs, with no redirection plan Site relaunched with new URLs in mid-month 404 errors spiked, and the site never fully recovered Understanding the impact of a site redesign
19. So preserve your URL equity as if your brand (and your job) depend upon it.
20. Now this doesn’t mean you shouldn’t ever redesign your site or rename your URLs, Just ask the right questions before you start
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27. Preserving your URL investment “ Networks” “ Index” “ Solutions” rackspace.com deep linking ratio = 85% 676,000 ---------- = 0.85 % 797,000
28. Natural Search 101 Obstacles to avoid Building effective keywords Linking best practices Copywriting Design/development best practices
29. Obstacles to avoid Obstacles to avoid Building effective keywords Linking best practices Copywriting Design/development best practices
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47. Linking Best Practices Obstacles to avoid Building effective keywords Linking best practices Copywriting Design/development best practices
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55. Design and development best practices Obstacles to avoid Building effective keywords Linking best practices Copywriting Design/development best practices
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61. For a copy of this presentation, please leave your business card with the word “presentation” written on the back. Rob Garner l Senior Strategic Planner Senior Strategic Planner iCrossing, Dallas, Texas 214.676.2089 [email_address] Thank you. Any questions?
Editor's Notes
This picture illustrates a relational link structure toward ad-tech.com. Reveals links to sites, and also theme of links, but most importantly it shows the complexity of existing link structures in a legacy site. Understanding your site’s history and link value must be considered in a redesign.
These are models of a limited number of ad-tech.com link partners. Actual direct links number in the tens of thousands.