4. Objectives of research:-
The research is being conducted with a purpose of discovering answer
to the question by making an application of scientific procedures. The
main object of the research work is to take out the hidden facts yet to
be discovered. Every research study has its own purpose to be attended,
therefore objectives of research can be broadly classified as academic
and utility one.
A. Academic Objectives - It relates to development of new concept and
addition to old concept. It means that urge for knowledge is main
factor in this type of objectives of research
B. Utility Objectives - It relates to utility of research work, as research is
accepted for more use to the society.
4
5. Collection of primary and secondary data is involved in the
research process in now with these requirements objectives of
research can be further classified into following:-
1. Decision Making Objectives
2. Environmental Objectives.
3. Market Objectives
4. Customer objectives
5. Profit and Promotional Objectives
6. Research Process:- 6
SELECTING THE
RESEARCH TOPIC
IDENTIFYING AND
DEFINING THE
RESEARCH
PROBLEM
OBJECTIVES OF
RESEARCH
EXTENSIVE
LITERATURE
SURVEY
FORMULATING
HYPOTHESIS
PREPARING
RESEARCH
DESIGN
DESIGNING THE
QUESTIONNAIRE
DESIGNING THE
SAMPLE
COLLECTION OF
DATA
ORGANIZATION
OF DATA
ANALYSING AND
INTERPRETATION
OF DATA
TESTING OF
HYPOTHESIS
PREPARATION OF
THE RESEARCH
REPORT
7. Types of research:-
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1) Descriptive vs. Analytical Research
2) Applied vs. Fundamental Research
3) Quantitative vs. Qualitative Research
4) Conceptual vs. Empirical Research
8. Classification Of Research:-
ON THE BAISIS OF INTENT
ON THE BAIS OF NATURE OF DATA
ON THE BAISIS OF METHODS OF STUDY
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9. On the basis on intent:-
1) Pure Research
2) Applied Research
3) Descriptive Research
4) Exploratory Research
5) Diagnostic Research
6) Conceptual Research
7) Action Research
8) Evolutionary Research
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10. On the basis of the nature of data:-
1) Quantitative Data
2) Qualitative Data
10
11. On the basis of methods of Study:-
1) Analytical Research
2) Empirical Research
3) Formalized Research
4) Survey Research
5) Case Study
6) Field Investigation
7) Library Research
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12. RESEARCHAPPLICATIONIN BUSINESS DECISION:-
MARKETING FUNCTION
HUMAN RESOURCE MANAGEMENT FUNCTION
FINANCIAL FUNCTION
ACCOUNTING FUNCTION
PRODUCTION FUNCTION
OPERATION FUNCTION
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13. Financial And Accounting Function:-
The area of financial and accounting research is so vast that it is difficult to
provide a framework of the research areas. However, there are some prevalent
research issues including asses pricing, corporate finance, capital markets,
takeovers and mergers, financial reporting, the impact of factors on returns,
financial derivatives, credit risk modeling, corporate decision-making analysis,
investment risk appraisal, analysis of corporate financial reporting behavior,
accounting based values, evaluation and usage of accounting information by
investors and evaluation of management compensation schemes, analysis of
audit regulations, analysis of audit methodologies, corporate governance,
accountability of audit committees, risk estimation and analysis, business
policy and merchant banking.
13
14. Production And Operation Function :-
14
Production and operation management is the area of research which quantifies
implementation of the research results on huge cost and process implications.
Research in this area is highly focused and problem analysis, specific. The decision
areas in which research studies are carried out include product/service design and
development, resource allocation and capacity planning, demand forecasting and
decision analysis, production scheduling and material requirement management,
work design planning and monitoring, project management and maintenance
management studies, logistics and supply chain and inventory management
analysis, quality estimation and assurance studies including total quality
management and quality certification analysis, just in time technology and
economic order quantity are topics adapted by organizations for optimizing
operations.
