We recently got word from Google that all keyword data in Analytics is now private, but will still be available to a certain extent in Google Webmaster tools. Here, our SEO expert, Alex King, clears up what this update means for you and your clients.
This document provides a summary of a presentation about the collectible card game Magic: The Gathering (MTG). It explains that the presentation is a secret mission for employees to become Planeswalkers, magical beings that can travel between worlds. It then gives an overview of the basic concepts of MTG, including the different card types (creatures, spells, artifacts), how lands produce mana to cast spells, and the five colors in MTG (white, blue, black, red, green) and what they represent. It also explains card anatomy and provides references for more information.
"Socially Speaking: How does your store score?" A social media audit of several brands and small businesses attending the annual Surf Expo, presented by marketing experts from Purple, Rock, Scissors.
The document discusses organizing After Effects projects using a folder structure. It recommends creating folders within folders to separate elements like storyboards, scripts, project files, assets and files to/from clients. It also provides tips to name layers appropriately, group layers using color labels, and provides a link to order a shirt from Cotton Bureau.
Michael Parler (Vice President) and Jim Powell (Director of Technology) share experiences and insights from Purple, Rock, Scissors (PRPL), a fast-moving digital creative agency located in Orlando Florida.
Learn about the DNA behind the scenes at PRPL, how it recruits digital talent, and how they tackle projects with a goal-driven approach.
Michael & Jim will share insights on the agency’s trajectory, its growing pains, customer stories, and their own thoughts on the latest trends in digital marketing and product innovation.
Presentation given to American Advertising Federation (AAF) Tallahassee.
Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.
PRPL Content & Marketing Strategist, Christina Love, shares tips for being more productive in your work flow and personal life. From learning to say "no" to applying Pareto's Principle to your output, there's plenty of insight to glean from these simple concepts.
Huge is a marketing and analytics firm with 1,200 employees worldwide. They help brands transform and grow business through research and analytics, strategy and planning, user experience design, creative services, technology development, and media services. Their culture emphasizes making work people love, hiring the best talent, and having fun while working on impactful projects. Analytics at Huge involves collecting and integrating data, modeling user segments, targeting and personalizing experiences, visualizing insights, and analyzing behavior to inform business strategies.
We recently got word from Google that all keyword data in Analytics is now private, but will still be available to a certain extent in Google Webmaster tools. Here, our SEO expert, Alex King, clears up what this update means for you and your clients.
This document provides a summary of a presentation about the collectible card game Magic: The Gathering (MTG). It explains that the presentation is a secret mission for employees to become Planeswalkers, magical beings that can travel between worlds. It then gives an overview of the basic concepts of MTG, including the different card types (creatures, spells, artifacts), how lands produce mana to cast spells, and the five colors in MTG (white, blue, black, red, green) and what they represent. It also explains card anatomy and provides references for more information.
"Socially Speaking: How does your store score?" A social media audit of several brands and small businesses attending the annual Surf Expo, presented by marketing experts from Purple, Rock, Scissors.
The document discusses organizing After Effects projects using a folder structure. It recommends creating folders within folders to separate elements like storyboards, scripts, project files, assets and files to/from clients. It also provides tips to name layers appropriately, group layers using color labels, and provides a link to order a shirt from Cotton Bureau.
Michael Parler (Vice President) and Jim Powell (Director of Technology) share experiences and insights from Purple, Rock, Scissors (PRPL), a fast-moving digital creative agency located in Orlando Florida.
Learn about the DNA behind the scenes at PRPL, how it recruits digital talent, and how they tackle projects with a goal-driven approach.
Michael & Jim will share insights on the agency’s trajectory, its growing pains, customer stories, and their own thoughts on the latest trends in digital marketing and product innovation.
Presentation given to American Advertising Federation (AAF) Tallahassee.
Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.
PRPL Content & Marketing Strategist, Christina Love, shares tips for being more productive in your work flow and personal life. From learning to say "no" to applying Pareto's Principle to your output, there's plenty of insight to glean from these simple concepts.
Huge is a marketing and analytics firm with 1,200 employees worldwide. They help brands transform and grow business through research and analytics, strategy and planning, user experience design, creative services, technology development, and media services. Their culture emphasizes making work people love, hiring the best talent, and having fun while working on impactful projects. Analytics at Huge involves collecting and integrating data, modeling user segments, targeting and personalizing experiences, visualizing insights, and analyzing behavior to inform business strategies.
PRPL UX Architects, Tricia D'Antin and Rad Kalaf, share their collective knowledge on how to implement an Object-Oriented Content Strategy, from project discovery to organizing into sitemaps.
Topics discussed:
-What is an Object-Oriented Content Strategy?
-Why use one?
-Detailed step-by-step instructions to make your own
-Examples!
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Understanding the relationships between time, money, productivity and value -- A keynote presentation for iSummit by Michael Parler, Chief Strategy Officer at Purple, Rock, Scissors.
PRPL Project Manager, Tessa Henley, shares her holistic approach to combating stress, naturally. Tessa describes the many health benefits that can be derived from different plant species, and lays out practical ways to incorporate these plants into your life and diet.
This document provides an overview of interaction design. It discusses how interaction design makes digital products usable by focusing on how people interact with technology tools. The document traces the history of interaction design from early technologies like the telegraph to modern devices. It also examines interaction design's interdisciplinary roots and how designers solve problems by finding alternatives and testing prototypes. The document emphasizes that interaction design is about more than fixing issues - it is about creating new products and experiences that improve people's lives.
This document discusses implementing analytics 2.0 in advertising. It explains how media mix modeling allows understanding how different advertising variables collectively drive sales. Nissan is used as an example to show how different exposures like social media, search, TV, and others interacted to influence customers. The document advocates building infrastructure to merge analytics into company culture, strategy, and operations. It outlines attribution, optimization, and allocation of marketing budgets based on data and outlines five steps to implement analytics 2.0 in an organization.
Experience Lead, James Caruso, outlines a designer's journey from inception to interaction design, illustrating how Interaction Design (IxD) has the potential to affect all aspects of the entire experience for any project, and delight users while you're at it.
PRPL Social Media & Content Strategist, Brandon Shaw, shares his thoughts on the current state of live streaming and raw content, where they're going, and how these technologies can be leveraged by agencies who incorporate them into their social strategy.
Topics discussed:
-Current trends in livestream and raw content apps
-The importance of embracing these new technologies
-Best practices on SnapChat and Periscope
PRPL Brand Manager, Erin Butler, discusses the nature and psychology of habits and the ways in which they can be formed or broken. Find out how discovering our individual tendencies and the factors that motivate us can lead to the mastery of our habits.
Based on research and framework of New York Times best-selling author, blogger, and speaker Gretchen Rubin.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
PRPL Video Director, Masood Ahmed, walks us through the 5 main phases of the video production process.
Topics discussed:
- Development
- Pre-Production
- Production
- Post-Production
- Distribution
An overview of older but still relevant techniques when we think about interaction design. If you're a practitioner now there's nothing new here but if you're trying to understand what interaction design is and how it adds value this is a good place to start.
From Typing to Swiping: A Brief History of Interaction DesignKaren McGrane
This document provides a brief history of interaction design from mechanical tools before 1945 to the development of computers from the 1940s to 1960s. It describes early users like mad scientists and inventors interacting with mechanical gears and cranks. It then outlines the development of programmable computers like ENIAC, the transition to stored program architectures, and how users like experts and pioneers interacted with punch cards and tape to perform high speed calculations for applications like rocket science. Finally, it discusses the development of mainframe computing in the 1960s with users like computer center acolytes interacting with terminals and teletype machines for batch processing to support information intensive businesses.
Our Associate Search Marketing Strategist, Jeff Malczyk, teaches us all about Excel pivot tables: how to interpret data faster, easier, and more efficiently. Complete with in-depth instructions, screenshots, video, and memes. Because you have to laugh. Download the practice worksheet: http://cl.ly/2f0t3x3M0d30
This document discusses principles of human perception and cognition that can be applied to interface design. Some key points discussed include:
- Perception principles like using size, color, blinking/animation sparingly to guide attention and aid recognition. Formatting text for clarity and legibility.
- Language principles like using clear, concise words and sentences without jargon or negatives.
- Memory principles like consistency, context, progress indicators, and undo/abort functions to reduce mistakes and forgetting.
- Thinking principles like suggesting dates or passwords to aid recall, and presenting information from the user's perspective in a logical, conceptual manner rather than through virtual metaphors.
Week 3 IxD History: Computing Technology in the WorkplaceKaren McGrane
This document provides a brief history of computing technology in the workplace from 1875-2000. It describes how early office equipment evolved from manual filing cabinets and typewriters to mainframe computers used for data processing. Timesharing and programming languages like COBOL emerged in the 1960s. Projects like SAGE and Multics explored timesharing and operating systems. UNIX was developed in the 1970s. The document highlights pioneers like Grace Hopper and technologies like the transistor that enabled the digital revolution. It sets up discussion of personal computing and graphical user interfaces in the following week.
The document provides a history of personal computing and interaction design from the late 19th century to the 1990s. It traces the evolution from punched cards and switches in the 1880s to personal computers in the 1970s with the Altair 8800. The development of the graphical user interface is covered, from Ivan Sutherland's Sketchpad system in 1963, Douglas Engelbart's work including the mouse in the 1960s, and the influential research at Xerox PARC in the 1970s which led to early desktop computers like the Xerox Star and commercial products from Apple and Microsoft. The eras of personal, mobile, and internet computing are summarized, covering milestones like the Dynabook concept, early
The document provides a history of interaction design and human-computer interaction from the 1940s to the 2000s. It describes the evolution of users from inventors and experts in the early period to widespread personal use today. Interfaces progressed from switches and cables to modern graphical user interfaces, and affordability increased from only the military and large organizations to widespread personal adoption. The timeline shows how interaction design shaped our lives through the development of new technologies over the decades.
PRPL UX Architects, Tricia D'Antin and Rad Kalaf, share their collective knowledge on how to implement an Object-Oriented Content Strategy, from project discovery to organizing into sitemaps.
Topics discussed:
-What is an Object-Oriented Content Strategy?
-Why use one?
-Detailed step-by-step instructions to make your own
-Examples!
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Understanding the relationships between time, money, productivity and value -- A keynote presentation for iSummit by Michael Parler, Chief Strategy Officer at Purple, Rock, Scissors.
PRPL Project Manager, Tessa Henley, shares her holistic approach to combating stress, naturally. Tessa describes the many health benefits that can be derived from different plant species, and lays out practical ways to incorporate these plants into your life and diet.
This document provides an overview of interaction design. It discusses how interaction design makes digital products usable by focusing on how people interact with technology tools. The document traces the history of interaction design from early technologies like the telegraph to modern devices. It also examines interaction design's interdisciplinary roots and how designers solve problems by finding alternatives and testing prototypes. The document emphasizes that interaction design is about more than fixing issues - it is about creating new products and experiences that improve people's lives.
This document discusses implementing analytics 2.0 in advertising. It explains how media mix modeling allows understanding how different advertising variables collectively drive sales. Nissan is used as an example to show how different exposures like social media, search, TV, and others interacted to influence customers. The document advocates building infrastructure to merge analytics into company culture, strategy, and operations. It outlines attribution, optimization, and allocation of marketing budgets based on data and outlines five steps to implement analytics 2.0 in an organization.
Experience Lead, James Caruso, outlines a designer's journey from inception to interaction design, illustrating how Interaction Design (IxD) has the potential to affect all aspects of the entire experience for any project, and delight users while you're at it.
PRPL Social Media & Content Strategist, Brandon Shaw, shares his thoughts on the current state of live streaming and raw content, where they're going, and how these technologies can be leveraged by agencies who incorporate them into their social strategy.
Topics discussed:
-Current trends in livestream and raw content apps
-The importance of embracing these new technologies
-Best practices on SnapChat and Periscope
PRPL Brand Manager, Erin Butler, discusses the nature and psychology of habits and the ways in which they can be formed or broken. Find out how discovering our individual tendencies and the factors that motivate us can lead to the mastery of our habits.
Based on research and framework of New York Times best-selling author, blogger, and speaker Gretchen Rubin.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
PRPL Video Director, Masood Ahmed, walks us through the 5 main phases of the video production process.
Topics discussed:
- Development
- Pre-Production
- Production
- Post-Production
- Distribution
An overview of older but still relevant techniques when we think about interaction design. If you're a practitioner now there's nothing new here but if you're trying to understand what interaction design is and how it adds value this is a good place to start.
From Typing to Swiping: A Brief History of Interaction DesignKaren McGrane
This document provides a brief history of interaction design from mechanical tools before 1945 to the development of computers from the 1940s to 1960s. It describes early users like mad scientists and inventors interacting with mechanical gears and cranks. It then outlines the development of programmable computers like ENIAC, the transition to stored program architectures, and how users like experts and pioneers interacted with punch cards and tape to perform high speed calculations for applications like rocket science. Finally, it discusses the development of mainframe computing in the 1960s with users like computer center acolytes interacting with terminals and teletype machines for batch processing to support information intensive businesses.
Our Associate Search Marketing Strategist, Jeff Malczyk, teaches us all about Excel pivot tables: how to interpret data faster, easier, and more efficiently. Complete with in-depth instructions, screenshots, video, and memes. Because you have to laugh. Download the practice worksheet: http://cl.ly/2f0t3x3M0d30
This document discusses principles of human perception and cognition that can be applied to interface design. Some key points discussed include:
- Perception principles like using size, color, blinking/animation sparingly to guide attention and aid recognition. Formatting text for clarity and legibility.
- Language principles like using clear, concise words and sentences without jargon or negatives.
- Memory principles like consistency, context, progress indicators, and undo/abort functions to reduce mistakes and forgetting.
- Thinking principles like suggesting dates or passwords to aid recall, and presenting information from the user's perspective in a logical, conceptual manner rather than through virtual metaphors.
Week 3 IxD History: Computing Technology in the WorkplaceKaren McGrane
This document provides a brief history of computing technology in the workplace from 1875-2000. It describes how early office equipment evolved from manual filing cabinets and typewriters to mainframe computers used for data processing. Timesharing and programming languages like COBOL emerged in the 1960s. Projects like SAGE and Multics explored timesharing and operating systems. UNIX was developed in the 1970s. The document highlights pioneers like Grace Hopper and technologies like the transistor that enabled the digital revolution. It sets up discussion of personal computing and graphical user interfaces in the following week.
The document provides a history of personal computing and interaction design from the late 19th century to the 1990s. It traces the evolution from punched cards and switches in the 1880s to personal computers in the 1970s with the Altair 8800. The development of the graphical user interface is covered, from Ivan Sutherland's Sketchpad system in 1963, Douglas Engelbart's work including the mouse in the 1960s, and the influential research at Xerox PARC in the 1970s which led to early desktop computers like the Xerox Star and commercial products from Apple and Microsoft. The eras of personal, mobile, and internet computing are summarized, covering milestones like the Dynabook concept, early
The document provides a history of interaction design and human-computer interaction from the 1940s to the 2000s. It describes the evolution of users from inventors and experts in the early period to widespread personal use today. Interfaces progressed from switches and cables to modern graphical user interfaces, and affordability increased from only the military and large organizations to widespread personal adoption. The timeline shows how interaction design shaped our lives through the development of new technologies over the decades.