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Come share a beer and meet and mingle at MadTree Brewery. Tuesday, August 15, 4-6 pm, 5164 Kennedy Avenue, Cincinnati 45213. BYOB: Buy your own beer. Please register at: bit.ly/MadTree

Business

YourEncore Summer Social Series
Brezeln & Bier
August 18, 2015 4-6 pm
MadTree Brewing Company
5164 Kennedy Ave.
Cincinnati, OH 45213
BYOB (Buy Your Own Bier)
Register at: bit.ly/rivtown

https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs. In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs. Industry expert Scott Sehlhorst will: • Introduce a taxonomy for user goals with real world examples • Present the Onion Diagram, a tool for contextualizing task-level goals • Illustrate how customer journey maps capture activity-level and task-level goals • Demonstrate the best approach to selection and prioritization of user-goals to address • Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs

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River town

1. YourEncore Summer Social Series Brezeln & Bier August 18, 2015 4-6 pm MadTree Brewing Company 5164 Kennedy Ave. Cincinnati, OH 45213 BYOB (Buy Your Own Bier) Register at: bit.ly/rivtown

River town

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