This risk assessment document outlines potential risks for three advertising scenarios and provides measures to mitigate each risk. For the first advert involving climbing a tree, the risks of injury while climbing and falling from height will be reduced by having someone spot the actress and limiting how high she climbs. For the second advert involving running and slipping, the document recommends checking the floor conditions and actor's shoelaces to prevent falls. Choking while eating cereal is addressed by telling the actor to chew slowly. The third scenario related to falling from a tree branch or during running will be made safer by limiting hanging time and checking the floor. Choking risks for cereal are also addressed by slow, mindful eating. For the sponsorship scenario, the risk of

1. Risk Assessment
By Ellen Gibbons

2. Advert 1
O Climbing Tree’s- I will try to reduce the risk of
injury by having someone spot the actress
when she is in the tree; also for her to not go
high in the tree.
O Running and slipping- Trying to reduce this
accident is tricky, however I will look at the
conditions of the floor, and check the laces of
the actor to make sure he wont fall over
untied show laces.
O Choking on cereal- Tell the actor to slowly
chew the cereal, and try not to make and
sudden breath intake.

3. Advert 2
O Falling off the branch- I will reduce this risk by
only allowing the actor to hang from the tree
for a short period of time; also I will try to
make the landing as soft as possible.
O Falling over whilst running- Again I will check
the floor, and run at an appropriate speed for
the weather conditions.
O Choking on the cereal- Eat the cereal slowly,
and chew the cereal, do not rush with eating.

4. Sponsorship
O Straining a muscle- Tell the actors not to
put full force into the arm wrestle; and to
warm up before performing the sequence.