Rise of visual content in social media
•Download as PPTX, PDF•
0 likes•893 views
It's no secret anymore that visual content drives more engagement. That's why most social networks have moved images, videos and other media types to center stage, highlighting those as the primary content on feeds and timelines. But do all brands positioned to take full advantage of these updates? In this presentation, I cover the evolution of visual content on social media and offer some tips on how brands should start taking advantage of the benefits that visual content offers.
Recommended
More Related Content
Similar to Rise of visual content in social media
Similar to Rise of visual content in social media (20)
Recently uploaded
Recently uploaded (20)
Rise of visual content in social media
- 1. The rise of visual content on social media
- 2. © 2014 Simply Measured, Inc “Of all of our inventions for mass communication, pictures still speak the most universally”
- 3. © 2014 Simply Measured, Inc
- 4. © 2014 Simply Measured, Inc What is a Hypotenuse?
- 5. © 2014 Simply Measured, Inc
- 6. © 2014 Simply Measured, Inc “Images often allow us to explain simplify, or expand concepts in ways that are very difficult to do (if even possible) with text – or even with spoken words.” Robert Lane, “Relational Presentation: A Visually Interactive Approach”
- 7. © 2014 Simply Measured, Inc A short history of images on social media Oct 2005 Users can upload photos Feb 2007 Tumblr launches Mar 2010 Instagram seeded Mar 2010 Pinterest launches Apr 2012 Facebook acquires Instagram Jun 2013 Facebook adds images to Comments Oct 2013 Twitter adds auto- expanding images to Tweets May 2013 Yahoo! acquires Tumblr
- 8. © 2014 Simply Measured, Inc 85 million unique visitors each month 350 million photos upload/day, a total of over 250 billion 60 million photos upload/day, a total of over 20 billion and over 200 million active users 45% of Tweets consist of Images (36%) and videos (9%)
- 9. © 2014 Simply Measured, Inc
- 10. © 2014 Simply Measured, Inc
- 11. © 2014 Simply Measured, Inc
- 12. © 2014 Simply Measured, Inc
- 13. © 2014 Simply Measured, Inc
- 14. © 2014 Simply Measured, Inc
- 15. © 2014 Simply Measured, Inc
- 16. © 2014 Simply Measured, Inc
- 19. © 2014 Simply Measured, Inc Facebook header
- 20. © 2014 Simply Measured, Inc
- 21. © 2014 Simply Measured, Inc
- 22. © 2014 Simply Measured, Inc
- 23. © 2014 Simply Measured, Inc G+ & YouTube
- 24. © 2014 Simply Measured, Inc Update your photos
- 26. Plan your visual content
- 27. © 2014 Simply Measured, Inc
- 28. © 2014 Simply Measured, Inc Wireframe tools • Flairbuilder • Mockingbird • Lovely charts • Lumzy • SimpleDiagrams • PPT • LucidCharts
- 29. © 2014 Simply Measured, Inc Brainstorm
- 30. Create variety
- 31. © 2014 Simply Measured, Inc
- 32. © 2014 Simply Measured, Inc Text on images
- 33. © 2014 Simply Measured, Inc Text as images
- 34. © 2014 Simply Measured, Inc Memes
- 35. © 2014 Simply Measured, Inc GIFs Free tools http://www.giffingtool.com/ https://imgflip.com/gifgenerator http://picasion.com/ http://gifmaker.me/ http://www.gimp.org/ GifBoom (iOS/Android) Cinemagram (iOS/Android)
- 36. © 2014 Simply Measured, Inc
- 37. © 2014 Simply Measured, Inc Drawings
- 38. © 2014 Simply Measured, Inc Cartoons
- 39. © 2014 Simply Measured, Inc Charts, graphs
- 40. © 2014 Simply Measured, Inc More visual content types • Text on images • Text as images • Memes • Gifs • Infographics • Illustrations, drawings, sketches • Cartoons • Charts, graphs • Visual guides • Interactive infographics • Videos • Presentations • Interactive presentations
- 42. © 2014 Simply Measured, Inc Do it right Provide Detail Shape Emotions Lay Down Context Simplify or Clarify Complexity Give Examples Reduce Learning Times Enhance Verbal Stories Improve Memory Recall
- 43. © 2014 Simply Measured, Inc
- 44. © 2014 Simply Measured, Inc
- 45. © 2014 Simply Measured, Inc Enable your team
- 46. © 2014 Simply Measured, Inc Simply throwing random pictures onto slides to “pretty them up” is not a good idea. Some researchers contend that including off-topic or irrelevant pictures and video clips in educational materials actually can have negative effects on learning. Tversky and Morrison (2001), Mayer, Heiser, and Lonn (2001) and Mayer (2003).
- 47. © 2014 Simply Measured, Inc
- 48. © 2014 Simply Measured, Inc Test
- 49. © 2014 Simply Measured, Inc Measure EVERYTHING! Measure EVERYTHING
- 50. © 2014 Simply Measured, Inc Have a goal
- 51. © 2014 Simply Measured, Inc Repurpose, reuse, recycle
- 52. © 2014 Simply Measured, IncSo, should you hire this guy?
- 53. © 2014 Simply Measured, Inc Outsource Great Seattle design firms I know: • Killer Infographic – Infographics and video • Design Commission – Graphic and Interactive design • Hand Crank Films – Video I’m sure there are a lot more!
- 54. © 2014 Simply Measured, Inc CrowdSource 99designs http://99designs.com/ DesignCrowd - http://www.designcrowd.com/ LogoTournament - http://logotournament.com/ LaunchSite - https://launchsite.com/ CoContest - https://www.cocontest.com/ More here: http://list.ly/list/3xr- 20-creative-crowdsourcing- websites-for-logo-website-design- and-more
- 55. © 2014 Simply Measured, Inc Part Time vs. Full Time
- 56. © 2014 Simply Measured, Inc
- 57. © 2014 Simply Measured, Inc
- 58. Thanks! | Uri Bar-Joseph @uribarjoseph in/uribarjoseph uri@simplymeasured.com
Editor's Notes
- Image credit: http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/ Facebook (2011) “We currently have over 200 million photos uploaded per day, or around 6 billion per month. There are currently almost 90 billion photos total on Facebook. This means we are, by far, the largest photos site on the Internet.” Justin Mitchell Engineer, Facebook (Quora) Jan 2013 – 350M/day a total of 250B photos! http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/2/#.U6g2kZSwJNM July 2011 – 45% of Tweets consist of Images (36%) and videos (9%) (Mashable) Pinterest has 85 million unique visitors each month http://socialmediatoday.com/sarah-mincher/1879726/25-amazing-pinterest-facts-your-small-business (Nov 2013) Pinterest attracts 1,090 visitors per minute http://socialmediatoday.com/sarah-mincher/1879726/25-amazing-pinterest-facts-your-small-business (Nov 2013)
- Brands have adopted it as well, and the results are clear. Data from Simply Measured study on Twitter Aug 2013
- Data from Simply Measured report – Interbrand 100, July 2013
- Tumblr
- Data from Simply Measured report on usage patterns of the Interbrand 100 on Twitter, Feb 2014
- Image by Constant Contact
- Adhere to the new design – update your profile, update your photos, get professional images (slide for each)
- Variety
- Enable
- But have guidelines and publishing process