RichCommerce.fr (19/02/2008)

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The document discusses rich interfaces and their importance for e-commerce. It covers what rich interfaces are, why e-commerce needs them, how to implement them, examples from other companies, tips from experiences, and concludes with rules and new possibilities they provide for display and interaction.

Technology

• QU’EST-CE QU’UNE INTERFACE RICHE
• POURQUOI LE ECOMMERCE A BESOIN D'INTERFACES
RICHES
• COMMENT METTRE EN ŒUVRE LES INTERFACES RICHES
• CE QUE FONT LES AUTRES
• RETOUR D'EXPÉRIENCE : BPI / JP GAULTIER
• RETOUR D'EXPÉRIENCE : CONSTRUCTEUR AUTOMOBILE
• RÈGLES D’OR
• CONCLUSION
2

Restez à l'écoute des mouvements des shoppers ! Image prix et surenchère promotionnelle : à quoi vos clients croient-ils encore ! Porte sur la sensibilité des clients aux prix et aux stimuli promotionnels. L’étude fait le point sur le rôle de la communication dans la construction de l’image prix et définit des axes concrets de travail pour renforcer la confiance des clients dans les prix de l’enseigne et donc limiter la pression sur les marges.

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