SlideShare a Scribd company logo
Richard Mitchell
Freelance Copywriting
Brochures
  Making long copy compelling, for
financial, technical and B2B clients.
Direct Mail
                          Pushing the envelope
                               Anyone can write a letter.
                                      Not everyone can
                                 make readers respond.




Traditional DM is still
 a powerful marketing
solution. Let me show
you just how powerful
it can be.
Financial.
 Because there’s no such thing as easy
 money.




Financial copy has to do more than simply sell. It
has to negotiate a minefield of legislation, reluctant
customers and brand guidelines.

 I can lead you through that minefield, and into the
land of increased sales that lies beyond.
Complex web content
Technology B2C - First create understanding. Then, sell.
There are many levels of technical writing. Whatever their level of
knowledge, I give your readers the explanation they need - and get the
response you want.
Hi-tech
Sophisticated technology needs
sophisticated writing.
Integrated communications
Email and the internet provide endless opportunities. An integrated campaign
can produce response and sales in the shortest possible time. Let me write yours.
Press ads – unlock the power
Memorable headlines and persuasive detailed copy when you
want direct response. I make ads work harder. Isn’t that what you
want your ads to do?
Automotive – copy that is driven
Understand the technicalities and feel the passion.
Travel – copy to take you further
From mailings to brochures and websites, I write copy
that makes the distant desirable.
Newsletters and magazines
The extras that make you want to read all about it.
Property – building business
Brochures, web, mailings and newsletters.
Turning construction into homes.
Now, what can I
       do for you?
Call me on 07903 311731

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Richard Mitchell. Freelance Copywriting.

  • 2. Brochures Making long copy compelling, for financial, technical and B2B clients.
  • 3. Direct Mail Pushing the envelope Anyone can write a letter. Not everyone can make readers respond. Traditional DM is still a powerful marketing solution. Let me show you just how powerful it can be.
  • 4. Financial. Because there’s no such thing as easy money. Financial copy has to do more than simply sell. It has to negotiate a minefield of legislation, reluctant customers and brand guidelines. I can lead you through that minefield, and into the land of increased sales that lies beyond.
  • 6. Technology B2C - First create understanding. Then, sell. There are many levels of technical writing. Whatever their level of knowledge, I give your readers the explanation they need - and get the response you want.
  • 8. Integrated communications Email and the internet provide endless opportunities. An integrated campaign can produce response and sales in the shortest possible time. Let me write yours.
  • 9. Press ads – unlock the power Memorable headlines and persuasive detailed copy when you want direct response. I make ads work harder. Isn’t that what you want your ads to do?
  • 10. Automotive – copy that is driven Understand the technicalities and feel the passion.
  • 11. Travel – copy to take you further From mailings to brochures and websites, I write copy that makes the distant desirable.
  • 12. Newsletters and magazines The extras that make you want to read all about it.
  • 13. Property – building business Brochures, web, mailings and newsletters. Turning construction into homes.
  • 14. Now, what can I do for you? Call me on 07903 311731