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Racster                1

    David Racster

    Professor DiSarro

    English 103

    7 December 2010
                            Blood Donating is the most Priceless Contribution


            MONEY ISN’T EVERYTHING. It seems like this interesting statement goes against

    what almost everyone in today’s society

    thinks. Besides what most the world may

    believe, things can be done without the

    use of money. I think that this declaration

    may attract people who aren’t blessed with

    being wealthy, but yet they still want to

    help out in someway. This ad is trying to

    influence those people to understand that

    even if you aren’t able to donate your own

    money to charities or fundraising activities, then donating your blood is just as good, if not

    better. Nothing in this world is more valuable than a person’s life, so what more could one do to

    help than to donate blood?


            After leaving those three words, eyes get drawn to the blood that is in a Unicef container.

The creator of this well-developed image is stated as The Australian Red Cross and by looking at this

picture, it’s easily seen that they stay away from the actual procedure that one must go through to donate

blood. I feel as if it is trying to show that it’s as easy as putting change into a change box as it is to help

save lives. Of course, in reality it’s not that effortless, but by donating a little amount of one’s time and
Racster                2

unnecessary blood, lives can be saved. The process of donating blood isn’t difficult and anyone can

contribute as long as they are the age of 17 or older, depending on the state.


           The first step is to find the closest donor center and set up an appointment. Then, on the

   donation date, one must have had plenty to eat and drink prior and fill out a questionnaire along

   with proof of identification. A confidential interview is next where the questionnaire is talked

   about in more depth, weight and blood pressure are recorded, and the haemoglobin level is taken.

   Now, the actual donation takes place for however long it takes to get the necessary pint. After up

   to three lives have been saved, one is told to wait in the refreshment area for 15-20 minutes

   before leaving. A donor is then told to wait 12 weeks to schedule their next appointment. This

   just shows how easy it is to start helping out others without the use of money or physical labor.

   (Australian Red Cross: Blood Service 32)


           The dark, thick blood that’s shown in the visual makes the audience take another look at

   the ad and its’ seriousness. People don’t normally see blood being used in that many

   advertisements. This is usually because blood is a depressing concept, though I feel as if it

   helped get their point across in being so blunt. The Unicef box is less than half way full and for

   a good reason. I think that the communicator is trying to get across to the audience that they

   have donators, but are still in need and always will be. Another key detail the author purposely

   did was making the background blurry. This allows the viewers eyes’ to focus on the Logos

   entirely. Because of this little adjustment, I came to realize that the dominant rhetorical appeal

   Logos. It ensures that the main focus is the container and what it is portraying. “Save up to

   three lives without spending a cent. Call 131495 or visit donateblood.com.au” is the contact

   information that’s given. It isn’t too much information or too little, but just enough for an

   inexperienced observer to know and have the resources needed to get a hold of the organization
Racster                 3

and help. The effectiveness of this photo is more than evident; it did a swell job in making the

focus be on the donation box.


       There aren’t much dominant colors in this advertisement except for two very important

things, the liquid blood and the Red Cross logo. These two details were deliberately done to get

their main point across to the viewers, donating blood.   The Red Cross is the organization

responsible for this ad, along with making the world aware of donating blood, and many other

important obligations. In reality, The “Red Cross” doesn’t exist but is known as, “The

International Committee of the Red Cross (ICRC)”, and was thought of in 1868 by a young

Swiss man named Henry Duntant. Instead of calling it such a long name it adopted the name

The Red Cross by people everywhere in casual conversation. Duntant came up with the idea

when he came upon a scene of a bloody battle in Italy. There were over 40,000 dead and

wounded soldiers lying helpless waiting for medical assistance and he knew he had to try and do

something. Though, The Red Cross essentially didn’t come together until 1863 when Dunant and

four other Geneva men, set up the International Committee for Relief to the Wounded, later to

become the International Committee of the Red Cross. Its emblem was a red cross on top of a

plain white background. There isn’t much imagination in this worldwide symbol because it

comes from the inverse of the Swiss flag. After a few years, 12 other governments adopted this

incredible idea as well. The history of the organization of The Red Cross gives the viewer

knowledge about why, who, and what their about, especially for uninformed people.

(International Federation of Red Cross 5)


       I feel that there is not much in this advertisement that has not been pointed out. I’ve gone

through the Ethos, Logos, and Pathos thoroughly enough, which proves the there was enough

information shown to considerately analyze this photo. What one must actually go through to
Racster           4

donate and how this organization originated were even explained. Since the author is an

international organization the credibility is apparent.
Racster               5




                                         Work Cited



Australian Red Cross: Blood Service. “ What To Expect” Australian Red Cross. 23 October

      2010. Web. 2006.
      http://web.archive.org/web/20070829035341/http://donateblood.com.au/page.a
      spx?IDDataTreeMenu=45&parent=31



International Federation of Red Cross. “ Who We Are” International Federation of Red
Cross.

      20 October 2010. Web. January 2005. http://www.ifrc.org/who/history.asp?
      navid=03_09

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Rhetorical analysis(revised final)

  • 1. Racster 1 David Racster Professor DiSarro English 103 7 December 2010 Blood Donating is the most Priceless Contribution MONEY ISN’T EVERYTHING. It seems like this interesting statement goes against what almost everyone in today’s society thinks. Besides what most the world may believe, things can be done without the use of money. I think that this declaration may attract people who aren’t blessed with being wealthy, but yet they still want to help out in someway. This ad is trying to influence those people to understand that even if you aren’t able to donate your own money to charities or fundraising activities, then donating your blood is just as good, if not better. Nothing in this world is more valuable than a person’s life, so what more could one do to help than to donate blood? After leaving those three words, eyes get drawn to the blood that is in a Unicef container. The creator of this well-developed image is stated as The Australian Red Cross and by looking at this picture, it’s easily seen that they stay away from the actual procedure that one must go through to donate blood. I feel as if it is trying to show that it’s as easy as putting change into a change box as it is to help save lives. Of course, in reality it’s not that effortless, but by donating a little amount of one’s time and
  • 2. Racster 2 unnecessary blood, lives can be saved. The process of donating blood isn’t difficult and anyone can contribute as long as they are the age of 17 or older, depending on the state. The first step is to find the closest donor center and set up an appointment. Then, on the donation date, one must have had plenty to eat and drink prior and fill out a questionnaire along with proof of identification. A confidential interview is next where the questionnaire is talked about in more depth, weight and blood pressure are recorded, and the haemoglobin level is taken. Now, the actual donation takes place for however long it takes to get the necessary pint. After up to three lives have been saved, one is told to wait in the refreshment area for 15-20 minutes before leaving. A donor is then told to wait 12 weeks to schedule their next appointment. This just shows how easy it is to start helping out others without the use of money or physical labor. (Australian Red Cross: Blood Service 32) The dark, thick blood that’s shown in the visual makes the audience take another look at the ad and its’ seriousness. People don’t normally see blood being used in that many advertisements. This is usually because blood is a depressing concept, though I feel as if it helped get their point across in being so blunt. The Unicef box is less than half way full and for a good reason. I think that the communicator is trying to get across to the audience that they have donators, but are still in need and always will be. Another key detail the author purposely did was making the background blurry. This allows the viewers eyes’ to focus on the Logos entirely. Because of this little adjustment, I came to realize that the dominant rhetorical appeal Logos. It ensures that the main focus is the container and what it is portraying. “Save up to three lives without spending a cent. Call 131495 or visit donateblood.com.au” is the contact information that’s given. It isn’t too much information or too little, but just enough for an inexperienced observer to know and have the resources needed to get a hold of the organization
  • 3. Racster 3 and help. The effectiveness of this photo is more than evident; it did a swell job in making the focus be on the donation box. There aren’t much dominant colors in this advertisement except for two very important things, the liquid blood and the Red Cross logo. These two details were deliberately done to get their main point across to the viewers, donating blood. The Red Cross is the organization responsible for this ad, along with making the world aware of donating blood, and many other important obligations. In reality, The “Red Cross” doesn’t exist but is known as, “The International Committee of the Red Cross (ICRC)”, and was thought of in 1868 by a young Swiss man named Henry Duntant. Instead of calling it such a long name it adopted the name The Red Cross by people everywhere in casual conversation. Duntant came up with the idea when he came upon a scene of a bloody battle in Italy. There were over 40,000 dead and wounded soldiers lying helpless waiting for medical assistance and he knew he had to try and do something. Though, The Red Cross essentially didn’t come together until 1863 when Dunant and four other Geneva men, set up the International Committee for Relief to the Wounded, later to become the International Committee of the Red Cross. Its emblem was a red cross on top of a plain white background. There isn’t much imagination in this worldwide symbol because it comes from the inverse of the Swiss flag. After a few years, 12 other governments adopted this incredible idea as well. The history of the organization of The Red Cross gives the viewer knowledge about why, who, and what their about, especially for uninformed people. (International Federation of Red Cross 5) I feel that there is not much in this advertisement that has not been pointed out. I’ve gone through the Ethos, Logos, and Pathos thoroughly enough, which proves the there was enough information shown to considerately analyze this photo. What one must actually go through to
  • 4. Racster 4 donate and how this organization originated were even explained. Since the author is an international organization the credibility is apparent.
  • 5. Racster 5 Work Cited Australian Red Cross: Blood Service. “ What To Expect” Australian Red Cross. 23 October 2010. Web. 2006. http://web.archive.org/web/20070829035341/http://donateblood.com.au/page.a spx?IDDataTreeMenu=45&parent=31 International Federation of Red Cross. “ Who We Are” International Federation of Red Cross. 20 October 2010. Web. January 2005. http://www.ifrc.org/who/history.asp? navid=03_09