Is Print a zero-sum game? Can print co-exist profitably with new media? Traditionally, print magazines precede their dedicated websites. At Ringier Vietnam, we reverse the publishing process with new titles and publish websites first. The result is a loyal subscriber base, affordable content-generation strategies and a robust database of content to creatively use when we take a digital title to print. The magazine becomes a "byproduct of the brand," a source of revenue and goes on to further market the digital operation. Digital and print are a cycle of mutual support, not a zero-sum game.
This is a presentation that I did at NWA Techfest in Fayetteville, Arkansas at the University of Arkansas Global Campus. The topic was on Genesis Framework. I also did a demo of Genesis
This is a presentation that I did at NWA Techfest in Fayetteville, Arkansas at the University of Arkansas Global Campus. The topic was on Genesis Framework. I also did a demo of Genesis
A quick showcase of some recent and historic work that samples my range as a Creative Director including brand strategy, design, writing, UX/UI, web development, photography, video production and various other cross-media skills.
Cross Media 2012 offered a unique opportunity to hear marketers and publishers share inspirational case studies, practical tips and knowledge that you could take-away and apply directly to your business. Fiona Robson, Managing Director of Rocketseed UK was thrilled to present with guest Tim Pemberton, from the British Red Cross.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
A quick showcase of some recent and historic work that samples my range as a Creative Director including brand strategy, design, writing, UX/UI, web development, photography, video production and various other cross-media skills.
Cross Media 2012 offered a unique opportunity to hear marketers and publishers share inspirational case studies, practical tips and knowledge that you could take-away and apply directly to your business. Fiona Robson, Managing Director of Rocketseed UK was thrilled to present with guest Tim Pemberton, from the British Red Cross.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3. Ringier who? A long story…
o 175-year old family-owned
Swiss media company
o Market leader in East and
Central Europe with Axel
Springer
o Launched in Vietnam 20 years
ago. Only foreign publisher.
o Reinvested in Vietnam in
2009. Expanding carefully
into S.E. Asia.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
4. What is ringier focused on?
1. Launching more
international titles
• Women
2. Building digital
businesses based
• Age: 25-34
on databases and • ABC Class
transactions
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
5. But enough
about me.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
6. The web and print. It’s
not a zero-sum
world in publishing.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
7. !But… Cannibals!
The web eats my print
business.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
8. I don’t believe this. I
nd that the web
engages my readers,
drives down my
editorial costs and
improves my overall
performance.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
9. No money!
There’s no money
online or I can’t
make money.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
10. My experiences tell
me this is wrong.
Change your
perspective I nd,
that at worst, the web
can save you money.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
11. The City Weekend Project
o City Weekend is an English
entertainment magazine in
China.
o We were poor. We were
behind. We had to think
differently.
o Fortunately, we had a great
CEO who championed the
Web (even though he didn’t
know what that meant.)
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
12. Before we were just
like everyone else…
o A small group of editors would plan, source and
edit content into a magazine.
o After the magazine came out, some poor “web
editor” would be responsible to upload all the
content online.
o The only interactivity was that users could submit
classi eds.
o Our staff turnover was high. Work was hard!
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
13. The trick was to
reverse it Instead of
making a magazine, we
made a website
that made a
magazine.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
14. The website became the
smartest guy in the room
o Editors and users shared events, articles, listings, photos,
classi eds and comments with the site.
o Each “object” shared by users was ranked on the site. The
best of the web was analyzed by the editors and exported
into print.
o Editors and Sales and Marketing were alerted to new
content via the CMS’s content approval system.
o The CMS exported the best content directly into InDesign. It
also published the content into our email updates and
mobile service.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
15. UGC content flow in the City
Weekend CMS
1 2 3 4
USERS * CMS EDITORS CMS
• Visit site • Categorized, • Approved • Exports data
ranked, Sorted and into:
• Create edited data
managed and • Magazine
content
shared data • Email update
• Listings • Alerted users • Mobile
• Classi eds • 24/7 phone
• Articles • RSS feeds
• Events
• Photos
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
16. City Weekend magazine advertised web interaction for users
Contact
editor.
Read blog.
Contact the
author.
Read more.
Pick your Add your
Reversal of Fortune - APC favoritesCrowell – collin@ringier.vn
Collin events
17. It was one big circle
Users/
Products
Readers
• Magazine,
email update, • Share content
mobile phone they like and
want
Editors The website
• Organize, • Organizes,
edit, share, ranks, edits,
help design shares, alerts
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
18. So, did it work?
o 800 unique daily visitors in 2006
o Today, 36,000 (double our competitors)
o 3,000 listings in 2006. Today- 19,842
o In 2006, we had zero registered users.
Today, we have 102,874.
o CW is now the market leader in Beijing and
Shanghai. CW has a staff of 15 editors. Our
next competitor has 30.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
19. Instead of making a
magazine, make a
website that makes
a magazine.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
21. Meet marry.vn
I’m a
website!
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
22. No. 1 wedding website in vn
o Launched in August 2010
o Based off theknot.com
o Focused on business
directory, photos and user
engagement (UGC)
o 150,000 visits/month
o 11,000 members
o 2 full time editors
o Published rst magazine in
April 2010 (7 months later)
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
24. Revenues looking good
Jun-‐10
Jul-‐10
Aug
2010
Sep
Oct
Nov
Dec
Jan
2011
Feb
Mar
Apr
May
Jun
2011
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
26. So what did
we do?
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
27. website then the magazine
Website Email Magazine
Everything Popular Best of Marry.vn
o Directory o Listings o Listings
o Photos o Photo albums o Photo albums
o Columnists o User reviews o Articles
o Forum o Forum topics
o User reviews
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
28. Advertisers everywhere possible
Website Email Magazine
o Banner Ads o Newsletter Ads o Print Ads
o PR Articles o Promotion Email o PR Articles
o Category Sponsor o Noti cation Email o Business Listings
o Search Sponsor o Photo Collection
o Consultant Corner
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
29. Marry.vn made a decent Magazine
o Launch: April 2011
o 2x Advertising Sales Target in 2 weeks
o Best Seller on online bookstores
in 2 days for 3 weeks
o Newsstand Sales:
Sold out after 3 weeks
Distribution partner request for reprint
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
30. make a website that
makes a magazine.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
31. There’s something about Marry…
o Low headcount (2 editors!)
o Great content for low costs (site
can even score and select)
o Advertisers see the bene t of
Marry
moving to web
o Editors want to work on web,
because it makes their life easier
o Web performance GROWS when
it became the focal point
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
32. We are reversing our
traditional print
Ringier’s cooking magazine
magazines to…
make websites
that make
magazines.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
33. A recent issue of Bep Gia Dinh
Share your recipes
The magazine drives traf c to the website
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
35. g
Put our $ where our mouth is
Comin
www.ELLE.vn
soon
We’ll focus on…
o Promoting and streaming the most
popular columnists
o Shopping deals become shopping
trends
o Popular stores/shops drive (directory)
feature stores and become advertisers
o Street fashion/style photos become
user engagement
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
36. 5 Key points on reversal
1. Start with content that’s “easy” to reverse i.e. low-
hanging fruit. Don’t have to do it all in one-go.
2. Think of content as objects and give each object a
score. Then you can stream the object into the best
place i.e. email, mobile, print, etc.
3. The web has everything, print has the best. Don’t
duplicate, distinguish.
4. Choose or build a CMS (open source!) that is editor-
friendly. Who wants to do two jobs?
5. Invest in great people who get brands and
positioning.
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn
37. But enough about
me…. What do you
think of me?
Reversal of Fortune - APC Collin Crowell – collin@ringier.vn