Highlights from RetailNet Group's February Conference, Store-Based Retailers in a Digital World. The first in the series kicked off with a bang, with many great insights and speakers. Please visit our event site for full details:
http://events.retailnetgroup.com
The document discusses how retailers are expanding their prepared foods and ready-to-eat offerings to become more like restaurants, or "grocerants". It outlines a continuum from item innovators to supermarket reinventors. Retailers are moving from managing customers' pantries to their kitchens by offering more prepared meals, meal kits, heat-and-eat options, and global and scratch-made foods. Some progressive retailers are led by chefs and focus on culinary expertise. Many are also adding food-to-go options and grab-and-go convenience centers, as well as opportunities for customers to participate in food preparation.
Argos Experience is an urban kiosk based ordering store where customers can purchase products to be shipped directly to their home. The store includes many LCD displays and features a staff of in-store experts. In-store advertising focuses on the discounts offered only from purchasing at the Argos Experience location.
Address: 189-197 Old Street London EC1V 9JS
The document discusses the strategic initiatives and plans of several major pharmacy retailers. Walgreens aims to transform into a health and wellness destination through initiatives like expanding pharmacy services, enhancing store experience, and testing new store formats. CVS focuses on driving pharmacy growth, differentiating its front store, and leveraging its integrated assets. Rite Aid emphasizes growing its wellness offerings, expanding healthcare services, investing in store renovations, and improving the customer experience.
A preview of the content that will be shared at RetailNet Group's first Small Store Summit, April 8th-9th in Dallas, TX. As more big box retailers explore smaller stores and incumbent small box leaders plan to expand store networks, the question of how to win in an increasingly competitive small store world is forefront for both retailers and brands. At RNG's Small Store Summit in Dallas on April 8th - 9th, you'll hear from experienced analysts and operators on what is driving the growth, who will win and lose, and how to maximize profitable growth in these growing formats.
RetailNetGroup (RNG) is a consulting firm that analyzes future retail trends and drivers of change to help retailers transform their businesses for a rapidly evolving landscape. RNG uses a "STEIP" framework to examine how societal, technological, economic, industry and political factors will shape retail over the next 1-5 years. RNG publishes research and insights on its website and provides advisory services to help clients understand implications for their strategy.
RNG analyzes future retail trends to advise retailers on transforming their businesses. They identify 25 drivers of societal, technological, economic, industry, and political change that will shape retail markets over the next 12 to 60 months. RNG publishes its research and insights on RetailNetGroup.com to provide analysis of how these changes will impact retail strategy. The goal is to help clients understand how to change before the changes in the retail landscape.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
The document discusses how retailers are expanding their prepared foods and ready-to-eat offerings to become more like restaurants, or "grocerants". It outlines a continuum from item innovators to supermarket reinventors. Retailers are moving from managing customers' pantries to their kitchens by offering more prepared meals, meal kits, heat-and-eat options, and global and scratch-made foods. Some progressive retailers are led by chefs and focus on culinary expertise. Many are also adding food-to-go options and grab-and-go convenience centers, as well as opportunities for customers to participate in food preparation.
Argos Experience is an urban kiosk based ordering store where customers can purchase products to be shipped directly to their home. The store includes many LCD displays and features a staff of in-store experts. In-store advertising focuses on the discounts offered only from purchasing at the Argos Experience location.
Address: 189-197 Old Street London EC1V 9JS
The document discusses the strategic initiatives and plans of several major pharmacy retailers. Walgreens aims to transform into a health and wellness destination through initiatives like expanding pharmacy services, enhancing store experience, and testing new store formats. CVS focuses on driving pharmacy growth, differentiating its front store, and leveraging its integrated assets. Rite Aid emphasizes growing its wellness offerings, expanding healthcare services, investing in store renovations, and improving the customer experience.
A preview of the content that will be shared at RetailNet Group's first Small Store Summit, April 8th-9th in Dallas, TX. As more big box retailers explore smaller stores and incumbent small box leaders plan to expand store networks, the question of how to win in an increasingly competitive small store world is forefront for both retailers and brands. At RNG's Small Store Summit in Dallas on April 8th - 9th, you'll hear from experienced analysts and operators on what is driving the growth, who will win and lose, and how to maximize profitable growth in these growing formats.
RetailNetGroup (RNG) is a consulting firm that analyzes future retail trends and drivers of change to help retailers transform their businesses for a rapidly evolving landscape. RNG uses a "STEIP" framework to examine how societal, technological, economic, industry and political factors will shape retail over the next 1-5 years. RNG publishes research and insights on its website and provides advisory services to help clients understand implications for their strategy.
RNG analyzes future retail trends to advise retailers on transforming their businesses. They identify 25 drivers of societal, technological, economic, industry, and political change that will shape retail markets over the next 12 to 60 months. RNG publishes its research and insights on RetailNetGroup.com to provide analysis of how these changes will impact retail strategy. The goal is to help clients understand how to change before the changes in the retail landscape.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
RetailNet Group Store-Based Retailers in a Digital World Conference Highlights
1. Store-Based Retailers In a Digital World: Conference Highlights
Following are highlights from RetailNet Group’s conference in Dallas, TX on Feb 16 & 17.
Who is RNG? – RNG is an advisory firm that works with both retailers and brands on 4 continents: North America, Latin
America, Europe, and Asia. We have deep experience in retail, CPG strategy, and technology. Our goal is to help clients
out-earn and out-grow the markets in which they compete.
Future to the Present – Our approach is unique. When most companies plan, they extrapolate recent trends into the
future. RNG guides clients to “bring the future to the present,” starting from possible futures to identify and prioritize
the decisions, strategies, and capabilities to pursue today.
We Bring the Future to the Present
Traditional
RNG
planning
process
process
T-5 Today T+5
Major Inflection Points in Chain Retail
2
RNG believes the chain retail industry is at a critical inflection point—one of just 3 in our careers as analysts.
Phase 1 (Brands in Control)
The average retailer’s “heavy shopper” was a woman born between 1930 and 1960. Fewer women were employed.
Chain retailers, collectively, controlled around 25% all retail. Sears, Montgomery Ward, and a handful of others
aspired to “national” scale, but local and regional chains were more prevalent.
National media had massive reach and relevance, giving brands a powerful platform to communicate with shoppers.
In an unconsolidated industry, brands had a great deal of control over how their products were distributed,
marketed, and merchandised.
Phase 2 (Retailers in Control)
Supercenters, warehouse clubs, and specialty retailers drove most of the growth (the “alternative” channels).
Leading brands migrated to these new channels, innovating their business models & organizations along the way.
“Concentration & Consolidation” – as retailers’ buying power became more concentrated, the industry
consolidated. The first truly national retailers emerged.
There was a clear power shift to retailers; these “alternative channels” drove most of the growth during this phase,
and for some leading brands, formats like the Supercenter accounted for greater than 100% of growth. Category
management was the primary (if not only) way for brands to engage at the store level.
Phase 3 (Shoppers in Control?)
A new phase driven by technology; now retailers and brands are following the consumer. Transparent, Social,
Personalized, Targeted, Local, Contextual.
2. A New Industry Structure
Consumer Retailing 2015: The New Competitive Landscape
Baseline Growth
Pure Social
SBR Brand Brand
SBR Play. Retail.
.com Stores .com
com com
RNG believes this latest inflection point will bring a new industry structure in consumer retailing. The way we’re
organized—and the strategies and capabilities that carried us through the last phase of growth—won’t carry us through
the next.
4 4
Source: RNG analysis
Of course we have stores. And stores remain at the core of the industry. But increasingly, growth is coming from new
places.
Store-based retail (SBR) – existing scale… key is to maintain existing relationships while finding funds to fuel
new growth
E-commerce – $ growth, marketing influence, and insights-generation
Brand.com – Direct connection to the consumer… R&D, CRM, user-led innovation
For retailers and brands to outpace the market, we have to start thinking differently. We have to segment the market
differently and develop different strategies and capabilities. And that’s why we’re here today.
How did we get to this conclusion?
RNG uses a model pioneered by the oil industry called STEIP—Society, Technology, Economy, Industry, and Politics. We
believe understanding the high-speed, high-impact drivers in each of these areas guides firms to better strategies.
3. Two quick points reinforce why we brought some of the industry’s best minds together now to take on these issues.
The first is societal: There are huge distinctions in how people consume goods and services over the courses of their
lives. The average American spends 2/3 of her total lifetime spend at retail between the ages of 25-55.
The next generation of heavy shoppers is very, very different from the generation that powered the last phase of retail
growth. They’re digital, not mechanical. Email is too slow for them. But maybe the simplest point is this: as an industry,
we target our messages via the media they are least engaged with.
The second point is technological: Each successive computing platform reaches more people more quickly than the last.
The iPad is now the fastest-selling mobile device in history; some retailers are reporting that half of their mobile traffic
comes from iPads. Technology is accelerating; it’s becoming not just ubiquitous, but much more embedded in the way
people live and shop.
Today, the shopper is more engaged with their own technology than retailers. Retailers are at a disadvantage. The
consumer (and brands) are disintermediating them.
Trip Type Transition
So we predict a major transition in terms of trip type. You can classify trips in three simple ways:
1. Purely analog— Trips that take place in stores and are unaided by consumer technologies
2. Digitally-influenced – Trips that originate or end in stores but are influenced by consumer technology
3. Purely digital - “E-commerce” as it is commonly known
100%
Digital Only 7% 21%
90% 30% Digital Only
80% Digital
70% Influenced 65%
60% 63%
50% Digital
40% Influenced
Analog Only
30%
20%
10% 14%
Analog Only
0%
2010 2020
And as we’ll argue, the biggest transition isn’t that purely digital trips will grow. It’s that the store will have to evolve.
4. The Store-Based Retailer Paradox
1. Critical shoppers, trips, and categories are moving online at different speeds… some retailers at greater risk
than others
Shoppers, Categories, & Trips – What Will Move Online?
Shoppers
•Young
•Affluent
•Seniors •Low $ •High $
•Low •Necessities •Low Cube
income
Brands &
Categories
•Convenience
•Impulse
•Replenishment
Trips & •Stock up 20
Occasions •Gifting
2. E-commerce isn’t optional—“cannibalize yourself or be cannibalized”
3. It also isn’t always incremental or accretive for store-based retailers – For most, it’s a defensive strategy—
protecting a shopper or trip
4. Some e-commerce growth will come at the expense of stores
5. Store-based retailers can’t “out-Amazon Amazon”; the multichannel competitive model is fundamentally
different and must leverage existing assets
6. Multichannel/omnichannel is hard—huge impacts on strategy, structure, systems (and vendor expectations)
Leading Store-Based Retailers Shaping Models to the New World
Stores
CRM
Social
E-Comm And
Operating Retailing
Systems
Targeted
Apps
5. Doing Business With Multichannel & Pureplay E-Commerce Retailers
Many RNG clients perceive opportunities for growth in online retailing but are struggling to build the case for
investment.
In RNG’s observation, most companies assess the opportunity from a conventional P&L point of view. But we believe
there are 3 important elements to a complete digital strategy:
1. E-Commerce – Incremental and profitable sales volume growth
2. Digital Marketing – Greater reach and relevance in influential digital media (including e-retailers)
3. Insights – Unique insights that can be reapplied in other channels
Doing Business Online: Where is the ROI?
Digital
E-Commerce
Marketing
Insights
Getting to the Plan
RNG has developed a 5-step process to help clients develop their strategies:
1. Segment Potential Partners by Scale, Growth, and Business Model – RNG’s database contains historical and
forecasted volume data for the largest multichannel and pure play online retailers in the US. Understanding
share/growth dynamics is a critical first step in determining where to play.
Pure Play Marketplaces (Amazon) Almost Double Consumer
Direct Total Growth Rate
Sales Share of Sales Added Share of
Sales CAGR
Consumer Direct Segment (USD bil) Sales (USD bil) Sales Added
2009 2014E 2009 2014E 06-09 10E-14 06-09 10E-14 06-09 10E-14
Multichannel Marketplace $16 $27 14% 15% 12.8% 11.2% $6 $11 22% 15%
Multichannel Vertical $47 $65 43% 34% 5.2% 6.3% $9 $17 31% 22%
Pure Play Marketplace $25 $61 22% 33% 13.4% 19.9% $10 $36 35% 47%
Pure Play Vertical $22 $34 20% 18% 4.1% 9.0% $3 $12 12% 16%
RNG USA Consumer Direct Total $110 $187 6% 9% 7.5% 11.1% $28 $77 16% 22%
RNG USA Store-Based Total $1,678 $1,946 94% 91% 2.4% 3.0% $149 $268 84% 78%
RNG USA Chain Total $1,788 $2,133 100% 100% 2.6% 3.6% $177 $345 100% 100%
28
Source: RNG Database; USD current
6. 2. “Trait” Online Retailers for Strategic Alignment – Beyond scale and growth, evaluating potential partners on
criteria like category commitment, supply chain and distribution model, and shopper alignment brings clarity to
where to invest.
This step often involves detailed interviews with the retailers. RNG has developed an interview guide to
accelerate this step.
3. Tier Online Retailers – Most firms are unable to support every potential partner, so tiering customers
establishes essential guardrails and guidelines for investment.
4. Develop Engagement Model – Developing an engagement model for each tier is the next step. Resource and
capability planning generally includes brand, price, and non-price considerations.
Vendor Resource & Capabilities Planning
Policies
Non-
Brand Price
Price
• Product • List to Net • People
• Pack • Terms • JBP
• Launch/support • Meeting • Demand Chain
Competition • Supply Chain
• Analytics &
Insights
5. Present the Plan – The final step is often to present a plan for management approval. RNG stewards the
development of a fact-based assessment of where to play and how to win.
Next Steps
Clients can engage RNG on these topics on several levels:
Briefing – RNG can condense its view and present to senior executives from 60 minutes to 4 hours
Rapid Alignment – RNG can facilitate a 1-day strategy development session, including custom analysis and
RNG’s recommendations
Peer Communities – Non-competitive brand owners can join RNG’s Innovation Communities focused on
continuous learning
Keith Anderson
Senior Analyst
RetailNet Group
keith@retailnetgroup.com | o: 781-522-6788 | m: 617-800-3514 | http://www.twitter.com/keith_rng/