The retail strategy defines the retailer's target market and planned format to satisfy customer needs, aiming to build a sustainable competitive advantage. Specifically, it identifies the target market, the retail format designed to meet their needs, and the bases for achieving a long-term competitive edge.

1. Retail Market Strategy

2. Definition of Retail Market StrategyA retail strategy is a statement identifying1. the retailer’s target market 2. the format the retailer plans to use to satisfy the target market’s needs, and3. the bases upon which the retailer plans to build a sustainable competitive advantage