This document provides a summary of E F F I E V E R V E R I S's professional experience, education, skills, and qualifications. She has over 16 years of experience in the in-vitro diagnostics field, including roles in scientific support, sales, marketing, and product management. She holds an MSc in Bioinorganic Chemistry & Technology and a Bachelor's degree in Chemistry. Her current role is Marketing Manager for Immunology and High Medical Value assays at Roche Diagnostics, where she develops marketing strategies and manages digital marketing functions.

1. E F F I E V E R V E R I S
PERSONAL VALUES
Analytical thinking Result oriented Supportive & Cooperative
Forward thinking Strategic minded Team Spirit
Proactive Energetic & ambitious Loyal & trustworthy
CORE COMPETENCIES
16 years experienced in in-vitro diagnostics field, starting from scientific support, moving to sales
and going on with marketing. Multitask & hard working, focusing on business support and
development. Strong commitment to innovation. Organizational, Project Management &
Risk Management skills
EDUCATION
1998-1999
1991-1996
1997-1998
• Msc: Bioinorganic Chemistry & Technology
National Kapodistrian University of Athens, Department: Chemistry (9,74)
• Bachelor: Chemistry
National Kapodistrian University of Athens, Department : Chemistry (7,06)
• Scholarships from State Scholarship Foundation
WORK EXPERIENCE
Marketing Manager Immunology/High Medical Value assays & Digital Marketing
[ 01/2015 up to day ] Roche Diagnostics -Hellas S.A
Product & Marketing management of respective product line (SWA-Immunology, systems &
reagents) and responsibilities for Digital Marketing functions.
Key skills & achievements
Development, monitoring and optimizing global marketing strategies.
(congresses/events, marketing material & entries, reporting, forecasting, negotiating, scientific
support, KOLs networking, customers presentations & campaigns).
Coordination of collaboration with Global Marketing. Participation in multiple & cross
functional projects (Global & National): eLab-doc, eIFU, Torch Guidance & Serology Blood
Bank Screening, Syphilis Product Launch Team & Early adopter program, Progesterone III
Pilot evaluation, ID champion country representative e.t.c.
Ensure Sales team information on the use and promotion of company’s products. Sales
training and supporting activities).
Participation in Tender & business process/offers: preparation, monitoring & follow up.
Identification of new market opportunities and threats regarding available portfolio, customers,
competition and regulatory.
Special collaboration with Medical Marketing to develop, introduce, monitor & optimize the
introduction of high medical value product portfolio.
Coordination & implementation of digital marketing activities for Roche Diagnostics portfolio.
PERSONAL DETAILS
KORDELIOU 44, ATHENS 34TU22 JULY 1973 - SINGLE
PRIVATE(+30)2107652016 E-MAIL
34TUEFFIE.VERVERIS@ROCHE.COMU34T

2. From February to April 2016, participating in a 3month assignment, supporting
Competitive Marketing Program (CMP) at Roche Diagnostics International Ltd, in
Rotkreutz. Assignment responsibilities: evaluate and provide feedback on Sysmex HISCL
immunoassay solutions(Key messages/Objection handling, Identify information gaps), update
and screen competitive data in CMP data base, handle CMP requests/questions on daily basis,
development/review of e-Learning tools (Abbott e-Learning tool, Labsol,e.t.c) and support the
preparation and implementation/execution of competitive marketing workshops across the globe
("ROAST challenge", Marketing Excellence Workshop, APAC Workshop e.t.c).
Product Manager SWA - Immunology
[ 08/2009 - 12/2014 ] Roche Diagnostics -Hellas S.A
Product management of respective product line (SWA-Immunology, systems & reagents).
Respective duties and responsibilities of the position “Marketing Manager
Immunology/High Medical Value assays & Digital Marketing” for the
concerned products focused on product management level.
Product Manager Immunology & Urinalysis
[ 04/2008 - 07/2009 ] Roche Diagnostics -Hellas S.A
Product management of respective product line (SWA-Immunology, systems &
reagents) and Urinalysis (Roche & Sysmex solutions).
Respective duties and responsibilities of the position “Product Manager
SWA-Immunology” for the concerned products.
Product Specialist Immunology & Urinalysis
[ 06/2007 - 03/2008 ] Roche Diagnostics -Hellas S.A
Contributing in Product management of product lines (SWA-Immunology,
systems & reagents) and Urinalysis (Roche & Sysmex solutions).
Supporting respective duties and responsibilities of the position “Product
Manager SWA-Immunology & Urinalysis” for the concerned products.
Product Specialist Clinical Chemistry & Urinalysis
[09/2005 up to 05/2007 ] Roche - Hellas S.A
Contributing in Product management of product lines (SWA-Clinical Chemistry,
systems & reagents) and Urinalysis (Roche & Sysmex solutions).
Supporting respective duties and responsibilities of the position
Product Specialist Immunology & Urinalysis for the concerned products.
Area Sales Representative
[ 01/2002 - 07/2005 ] Biomerieux-Hellas S.A
Promote immunology, microbiology and coagulation portfolio in line with company’s
product strategy, action plan and sales target. (Central-South & East Greece).
Key skills & achievements
Establishment and expansion of customer network via regular visits to customers.
Generate sales & train customers on the use of products.
Provide after sales support and ensure company qualitative services.

3. Application Specialist
[ 03/2000 - 12/2001 ] Biomerieux-Gerolymatos
Train and scientific support on the use of products.
Key skills & achievements
Train customers, sales force and provide after sales support to customers. Ensure the
qualitative services of the Company.
Coordination of information with Global Scientific Support Department.
Lab coordinator for new technologies on food analysis
[ 09/99 - 01/2000 ] Ifantis Food Industry , Athens
Project Coordination and implementation
Key skills & achievements
Coordinating and supporting the smooth implementation of new GC/MS technologies
introduced in food analysis for dioxine detection.
Support for ISO system & Food Quality Control development.
National Kapodistrian University of Athens
[ 1998- 06/99 ] Department: Chemistry
Supervision & Education
Key skills & achievements
Guidance and supervision of the students of the Chemistry Department at learning to
handle computers and special computer software (Pilot Program SSATES).
Guidance and supervision of the students of the Chemistry Department at the
laboratory exercises on General Chemistry I and II.
LANGUAGES
Fluent use of Greek & English Language
(FCE - Cambridge, Grade: A ) & TOEIC
®
( Grade: Proficiency Level)
IT SKILLS
Diploma ECDL (Windows, Internet, Excel, Word, Power Point, Access), SAP user, HTML
SPECIAL EXPERIENCE
• Laboratory
Experience
Technologies of analysis: UV- VIS, Εs-MS, ΝΜR, GC & GC-Ms),
immunoassay, clinical chemistry and coagulation analysis
Bostanio General Hospital, Lesvos (Mitilene).
Practical experience as Chemist Lab specialist
SEMINARS & TRAININGS & CERTIFICATES
2014/(ALBA in partnership with Socialab, Athens): Prof. Diploma in Digital Marketing
2013/ (KPMG, Athens): Techniques of effective presentations
2010/ (Hellenic Management Association, Athens): Emotional quota (EQ) at work
2003/ (Hellenic Management Association, Athens): Key Account Management
HOBBIES & INTERESTS
Sports, dance, reading, cinema, painting & travelling
RECOMMENDATIONS : Available upon request