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KEVIN JIA
Current Address: (774) 319–6296 | kevinjia8@gmail.com PermanentAddress:
Apartment 414 A-23C Guodu Golf Garden
6255 Delmar Blvd. Xinsha Rd.
St. Louis, MO 63105 Shenzhen, China 518000
EDUCATION
Washington University in St. Louis | St. Louis, MO May 2019
Bachelor of Science in Business Administration
Double Major: Marketing and OSCM
WORK EXPERIENCES
Dangdang (E-commerce) Inc. | Beijing, China June 2016 – August 2016
Web/App Merchandising Manager(Intern)
 Managed a three-person department, which specialized in revenue maximization for corporate’s non-book online
purchases.
 Monitored, analyzed, and optimized user traffic data, including Unique Visitors (UV), Page Views (PV), Click-Through
Rate (CTR), Conversion Rate (CVR), Average Transaction Value (ATV), and Revenue Per Millie (RPM).
 Developed and presented recommendations for web/app display improvement, which were approved and enforced by the
Merchandising Board.
 Quadrupled the revenue generated by “Dangdang Select” sub-category.
E-commerce Startup - “Shopless Club” | Shenzhen, China June 2015 – May 2016
Founder& CEO
 Designed and provided a clothing subscription service to male club members, who paid a monthly membership fee and
received curated packages for style upgrades.(Website: www.1he-yp.com)
 Recruited 4 business partners,hired up to 10 employees, and established 4 functional departments: Product Development,
Supply Chain Management, Marketing, and IT Support.
 Engaged in administrative management, supply chain management, distribution, marketing/branding, customer service,
web/app development, financing, and human resource.
 Acquired over 500 long-term club members, which generated a monthly revenue of over $25,000 with a 50% gross
margin.
 Pitched the business on Shark Tank (China) and secured a six-figure investment from Dangdang, a Chinese e-commerce
magnate that filed for IPO on NYSE in 2011.
ORGANIZATIONS
Freshman Class Council | Washington University in St. Louis September 2014 – May 2015
Vice President of Finance
 Planned, monitored, and allocated a $4,000 class budget.
 Organized two fundraisers, initiated two financial appeals, and collaboratively held over ten class events.
Treasury: Budget Committee | Washington University in St. Louis January 2015 – May 2015
Board Member
 Interviewed student organizations’leaders, reviewed budget proposals,and allocated activity funds.
 Participated in Treasury orientation and trained fellow organizations’ treasurers.
TA Network | Tabor Academy September 2013 – May 2014
Founder& President
 Initiated an online forum, which allowed high schoolalumni to share college experiences with current students.
 Launched the website at all-school meeting, and recruited over 400 signed-up members.
QUICK FACTS
 Bilingual in Chinese and English.
 Web tools: Microsoft Word, Excel, and PowerPoint.
 Strength: critical/creative thinking, planning/organizing, entrepreneurship,and business modeling.
 Passions:adventurous travelling, road-tripping, bodybuilding, and dietetics.

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Resume

  • 1. KEVIN JIA Current Address: (774) 319–6296 | kevinjia8@gmail.com PermanentAddress: Apartment 414 A-23C Guodu Golf Garden 6255 Delmar Blvd. Xinsha Rd. St. Louis, MO 63105 Shenzhen, China 518000 EDUCATION Washington University in St. Louis | St. Louis, MO May 2019 Bachelor of Science in Business Administration Double Major: Marketing and OSCM WORK EXPERIENCES Dangdang (E-commerce) Inc. | Beijing, China June 2016 – August 2016 Web/App Merchandising Manager(Intern)  Managed a three-person department, which specialized in revenue maximization for corporate’s non-book online purchases.  Monitored, analyzed, and optimized user traffic data, including Unique Visitors (UV), Page Views (PV), Click-Through Rate (CTR), Conversion Rate (CVR), Average Transaction Value (ATV), and Revenue Per Millie (RPM).  Developed and presented recommendations for web/app display improvement, which were approved and enforced by the Merchandising Board.  Quadrupled the revenue generated by “Dangdang Select” sub-category. E-commerce Startup - “Shopless Club” | Shenzhen, China June 2015 – May 2016 Founder& CEO  Designed and provided a clothing subscription service to male club members, who paid a monthly membership fee and received curated packages for style upgrades.(Website: www.1he-yp.com)  Recruited 4 business partners,hired up to 10 employees, and established 4 functional departments: Product Development, Supply Chain Management, Marketing, and IT Support.  Engaged in administrative management, supply chain management, distribution, marketing/branding, customer service, web/app development, financing, and human resource.  Acquired over 500 long-term club members, which generated a monthly revenue of over $25,000 with a 50% gross margin.  Pitched the business on Shark Tank (China) and secured a six-figure investment from Dangdang, a Chinese e-commerce magnate that filed for IPO on NYSE in 2011. ORGANIZATIONS Freshman Class Council | Washington University in St. Louis September 2014 – May 2015 Vice President of Finance  Planned, monitored, and allocated a $4,000 class budget.  Organized two fundraisers, initiated two financial appeals, and collaboratively held over ten class events. Treasury: Budget Committee | Washington University in St. Louis January 2015 – May 2015 Board Member  Interviewed student organizations’leaders, reviewed budget proposals,and allocated activity funds.  Participated in Treasury orientation and trained fellow organizations’ treasurers. TA Network | Tabor Academy September 2013 – May 2014 Founder& President  Initiated an online forum, which allowed high schoolalumni to share college experiences with current students.  Launched the website at all-school meeting, and recruited over 400 signed-up members. QUICK FACTS  Bilingual in Chinese and English.  Web tools: Microsoft Word, Excel, and PowerPoint.  Strength: critical/creative thinking, planning/organizing, entrepreneurship,and business modeling.  Passions:adventurous travelling, road-tripping, bodybuilding, and dietetics.