This summary outlines the key details for Imani Erickson, a marketing major and psychology minor at UMass Amherst seeking job opportunities in marketing, public relations, or advertising. She has a 3.4 GPA, internship experience in market research and promotions, and involvement in campus organizations.

1. Campus Address:
1 Elmwood Court
Hadley, MA 01035
Imani Erickson
ierickso@umass.edu
Permanent Address:
11 Skye Line Drive
Sutton, MA 01590
774-276-2439
SUMMARY
Ambitious and forward thinking Marketing major pursuing a psychology minor with a strong academic record and two
years of market research experience seeking a marketing, public relations or advertising job in the greater Amherst
or Boston areas.
EDUCATION
University of Massachusetts Amherst Amherst, MA
Eugene M. Isenberg School of Management
Bachelor in Business Administration in Marketing Candidate, May 2016
Cumulative GPA: 3.4/4.0
 Ernst & Young Partners in Education Program: Selected for first year living/learning residential
program
 Dean’s List Spring 2014, Dean’s List Spring 2013
WORK EXPERIENCE
Zipcar Amherst, MA
Intern Aug. 2014 – Present
 Create new contacts on campus and work with them to raise awareness about Zipcar
 Table at various campus locations to effectively promote Zipcar in order to reach out to potential new
members and keep current members involved
 Coordinate and host events to generate buzz about Zipcar and make a presence on campus
University Health Services Amherst, MA
Human Resources Assistant Nov. 2012 – Present
 Accurately type up and file necessary documents (training certifications, pay raises, etc.)
 Create and distribute employee time cards for University Health Services (UHS) at UMass, |Amherst College
Health Services, and Hampshire College Health Services
 Efficiently organize and put together job search folders for UHS Search Committee
GfK Healthcare Consulting Wayland, MA
Healthcare Market Access Intern May 2013 – Aug. 2014
 Support project teams with epidemiology and disease incidence and prevalence research
 Conduct US coverage analyses for medical technologies and procedures
 Provide general project support including grammar, proof-reading, PowerPoint slide manipulation
Careers in Accounting and Management Professions Program (C.A.M.P.) Amherst, MA
Camp Counselor July 2013 & July 2014
 Supervised 24 high school students during workshops, company visits, and during time doing projects
 Guided and mentored students with their interest in the Isenberg School of Management and/or business
 Helped to guide students in right direction of majors and how to succeed when applying to colleges
Justice Millbury, MA
Sales Associate Nov. 2009 – May 2013
 Managed time between cash register, floor stocking and maintenance
 Built on customer relation skills by addressing customer questions on coupons, pricing, complaints, etc.
 Trained newly hired associates on registers, store policies, shipment procedures and sales promotions
ACTIVITIES
Association of Latino Professionals For America (ALPFA) Amherst, MA
Executive Board member: Social Media Director Sept. 2013 – Present
 Update club Twitter and Facebook to inform general body and public of meetings, events, and opportunities
 Efficiently keeps club pages up-to-date and current while promoting membership and club events such as
the annual Toy Drive to interested students and potential members
 Help to coordinate various events with companies such as TOMS Shoes and Ernst & Young
Isenberg Marketing Club Amherst, MA
Community Service Committee Member Sept. 2013 – Present
 Actively volunteer at various organizations and campus events including the Daffodil Fun Run and the Food
Bank of Western Massachusetts
SKILLS
 Microsoft Office 1997 -2013: Word, PowerPoint, Excel, Access, Efficient with Social Media (Twitter,
Instagram, Facebook, Tumblr)