This document discusses the concept of hybridity in several contexts. It defines hybridity in literature as blending elements from different sources to create something new. It then examines scholarship around hybridity in postcolonial theory and cultural globalization. Finally, it reviews criticism of hybridity as preserving culture instead of recognizing its complexities, and concludes by arguing for an intercontextual theory of hybridity to better understand global dynamics.

1. Hybridity
 Definition of hybridity in literature
 Hybridity in literature is the blending of literary elements from different
sources, such as
 genres, cultures, or time periods, to create something unique.
 It often includes elements from non-literary sources, like pop culture, art,
and music.
 Hybridity allows authors to explore different perspectives and storytelling in
creative ways, breaking down boundaries and creating something new.
 Theorists have argued that hybridity is an important concept in
understanding the complexities of identity, culture, and power in the
contemporary world.

2. Hybridity in Cultural Globalization
Marwan M. Kraidy
• This article examines the concept of hybridity in postcolonial theory and its
implications for globalization,
• including its use in a series of Washington Post articles entitled "American
Popular Culture Abroad".
• It reviews existing interdisciplinary scholarship on hybridity and offers a critical
deconstruction of the discourse woven into the articles.
• This article also argues that hybridity is a conceptual inevitability and proposes an
intercontextual theory of hybridity which articulates hybridity and hegemony to
better comprehend global dynamics.
• Hybridity resists globalization and creates new forms of cultural identity. It also
provides a critical tool to understand how different forms of knowledge and
experience interact. Hybridity is a strategy for navigating the complex and
interconnected world.

3. Hybridity in Theory, Culture, and
Communication
 In the 18th century, debates on hybridity arose from interracial contact
caused by European conquest and displacement, and were largely rooted in
comparative anatomy and craniometry.
 Paul Gilroy and Homi K. Bhabha argue hybridity is pervasive in postcolonial
societies, and has had a positive impact on cultural renewal.
 Bhabha's idea of mimicry has been influential, yet critics have faulted his
Lacanian grounding and focus on the semiotic domain. Moore-Gilbert counters
this criticism.

4. Criticism
 The works of Werbner (1997) and Gilroy (1993) both suggest that hybridity is
impractical and should be disregarded, as it fails to
 recognize the intricacies of culture,
 instead merely preserving and immortalizing it.
 These critics of hybridity caution that it is
 a device employed by those in power to minimize variance and is a product of
hegemony.

5. Conclusion:
 Article reviews scholarship and criticism of the concept of hybridity in postcolonial theory
 Presents a case study of how the Washington Post used hybridity to describe global reception of
US American popular culture
 Examines implications of conceptual ambiguity
 Argues hybridity is an inevitability
 Proposes an intercontextual theory of hybridity to better understand global cultural dynamics
 Examines discourse of hybridity in Washington Post articles
 Explores how production of hybridity frames cultural globalization
 Examines whether hybridity is able to adequately describe and understand global cultural
relations without becoming corporate multiculturalism