The document outlines a research and design strategy map for a company. It aims to 1) deliver cost-effective research and development services that provide value to customers, 2) build strong customer relationships by satisfying their needs and anticipating future technology needs, and 3) develop high quality, efficient business processes and operations to ensure the research and design work is delivered on time and to expectations.

1. Research & Design Strategy Map
Perspective
Developing a cost
effective R&D
service
Delivering insights
& propositions to
customers
Financial Deliver a
service
perceived
by
customers
as value for
money
Develop a
cost
structure
that
generates
revenue
Develop a
cost
structure
that builds
customer
loyalty
Deliver
services
that are
cost
effective
Customer
Build
relationships
with
customers
that satisfy
their needs
Ensure R&D
helps BSC
deliver its
savings &
strategic
objectives
Anticipate
need to
investigate
technology
by new or
potential BSC
customers
Ensure
research &
design
produced is
of a high
quality

2. Business
Process
Quality Expectations
Efficiency Timeliness Responsiveness Reputation Relationships
Develop a
robust process
to ensure it
delivers quality
expectations
Handle issues
effectively
during
provision of
service
Develop a
business model
to ensure it can
deliver value to
customers
Create
awareness &
attract
attention for
R&D services
Operations
R&D Process
R&D Plan
R&D Business
Model
Prioritisation
Support
Development of
support
Awareness raising
Management of
support
Issue handling
Design
R&D Process
R&D Methods
Principles
KCC Commissioning
Framework
BSC Operating
Model (TBC)
ICT Strategy (TBC)
R&D Criteria for
Analysis
Learning
& Growth Establish roles
&
responsibilities
to ensure work
is delivered
Ensure team
understand
purpose of R&D
Process and
how to apply it
Develop
specialist
expertise in key
areas to
anticipate
future demand
Encourage
Team to work
with customers
& partners to
improve R&D
process