This document discusses requirements for public sector cloud computing. It provides examples of how cloud computing has helped San Francisco's Family Service Agency reduce paperwork time by 50% and eliminate 2-month waits for reports through an HIPAA-compliant EHR and case management app built on the cloud. It also discusses how trust and transparency are key to cloud adoption in the public sector and how security, controls, and comprehensive auditing are important for building trust.

1. Trust and Transformation
Requirements for Public Sector Cloud Computing
Peter Coffee
VP / Head of Platform Research
salesforce.com inc.

2. Transforming Public-Sector Success
San Francisco’s Family Service Agency Builds
HIPAA-compliant EHR and Case Management App
50% reduction in time spent on paperwork,
reporting and reimbursement
Eliminated 2-month wait for County reports
Real-time tracking of individual client
outcomes (treatments adjusted accordingly)
Self-audits and tracking of clinician, program,
and division productivity
Automated reimbursement process though
auto-population of funder forms
Bob Bennett
CEO

3. Mission – Not Partition

5. Becoming ‘Securely Social’
 What is the organization’s mission?
 What information supports that mission?
 Where does it originate?
 Who holds it?
 Who can see it?
 What events change it?
 When is that important?
 How do people know?
 How can people act?
 These are not new questions: NSA IAM introduced 2004

6. Designed From Line 1 to be Shared and Secure
Apply Data
Login… Authenticate… Security Rules… View Filtered Content
 Password security policies
 Rich Sharing Rules
 User Profiles
 SSO/2-factor solutions

7. Granular Privilege Assignment
+ Expanding Ecosystem of Management Tools

8. Best Practices Matter More than Data Location
"There are five common factors that lead
to the compromise of database
information":
• ignorance
• poor password management
• rampant account sharing
• unfettered access to data
• excessive portability of data
DarkReading.com, October 2009

9. Trust is Earned by Transparency

10. Trusted Advisors Recommend the Cloud
Potential benefits from
transitioning to a public
cloud computing
environment:
• Staff Specialization
• Platform Strength
• Resource Availability
• Backup and Recovery
• Mobile Endpoints
• Data Concentration

11. Continued Availability Improvement
Spring ‘11 Summer ‘11 Winter ‘12
 Winter ’12 release: downtime reduced to 2 hours
 Further reduction of maintenance downtime in FY13
“Great work reducing the pain of the quarterly upgrade so dramatically.
The difference to our business between 2 or 3 minutes of downtime and
2 or 3 hours can’t be overstated.”

12. Comprehensive Trust is Key to Cloud Adoption
 Robust infrastructure security
 Rigorous operational security
 Granular customer controls
– Role-based privilege sets
– Convenient access control & audit
 “Sum of all fears” superset protection
– Multi-tenancy reduces opportunities for error
– The most demanding customer sets the bar
– FISMA: FIPS 199 LOW and MODERATE
– Comprehensive and continuing audit and certification

13. Cloud Efficiency  Breakthrough Sustainability
Energy Efficiency Comparison:
Transactions, not Cycles or Servers
Carbon Footprint
(g. CO2 / transaction)
95% 64%
lower lower
carbon carbon
intensity intensity
On-Premise Private Cloud
green.salesforce.com
*Estimated avoided carbon emissions from salesforce.com customers running applications on the multi-tenant cloud
as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison
model and research commissioned by salesforce.com, March 2011.

14. Achieving a New ‘Normal’
One developer with no prior
Force.com training built a
patient admission app in
four days
Used platform services for
workflow and trust model
Deployed to hospitals on
“We’re blown away…a mobile 4,000+ iPhones and iPads
healthcare app, built by one • Eliminated paper forms
person in just 4 days…
“The same app built in [previous • Cut process time from
models] would have taken over 18 hours to less than 60
3 months” minutes

16. No More ‘Forbidden Zones’
General Economic Health & Defense &
Transportation
Government Development Human Services Public Safety
Science &
Environment
Political Campaigns & Advocacy Culture & Education

17. Peter Coffee
VP / Head of Platform Research
pcoffee@salesforce.com
facebook.com/peter.coffee
twitter.com/petercoffee
cloudblog.salesforce.com