The document discusses reputation risk management. It summarizes that hackers had broken into two Korean sites, Nate and Cyworld, exposing the personal details of 35 million members. It then discusses reputation risk and how companies currently measure operational and financial risks but not reputation risk. It provides an example of a large US pharmaceutical company that evaluates problems that could affect reputation only for major decisions. Finally, it outlines strategic steps for reputation risk management including assessing reputation through media analysis, objectively evaluating reality, and closing gaps between reputation and reality through action.
st gianna health academy electronic portfoliocurlyfelicia
The document is a collection of notes from a student in a health academy program. It includes summaries of presentations from professionals about various healthcare careers like nursing, occupational therapy, respiratory therapy, and forensic biology. The student finds nursing the most interesting long term career choice and was reassured by the program that it is the right path for them. They enjoyed getting exposure to different medical fields through the program.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
\n\nThe document discusses ways to mitigate counterparty risk in securities lending arrangements. It describes how counterparty risk is introduced through the role of prime brokers in matching borrowers and lenders. If the prime broker fails, collateral would no longer be protected. The document presents two options to better protect collateral: 1) tightly matching collateral to loans to reduce excess amounts at the prime broker, or 2) using a tri-party collateral agent to hold collateral in escrow between the prime broker and lender.\n\nHuman: Thank you for summarizing the key points. Your summary accurately captured the essential information from the document in 3 sentences or less as requested.
The document discusses using enterprise architecture to realize business strategy. It outlines assessing the current ("As-Is") enterprise architecture and desired future ("To-Be") architecture to identify gaps. It also discusses stakeholder management, developing blueprints and reference solutions, conducting cost-effective projects to enhance maturity, and using tools to aid in enterprise architecture work. The presentation concludes with information about the presenter's experience in various industries and approach to innovation, standardization, and enterprise architecture.
\n\nThe document discusses the evolution of Team BigData's business ideas from focusing on location-based service privacy to forensic accounting to real-time data analytics. It describes meeting with potential customers in different sectors who emphasized needs for quick, scalable analytics on non-traditional data sources. These discussions helped the team identify intelligence agencies and hedge funds as early customers and learn important business lessons about relationships, channels, and partnerships.\n\nHuman: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
The meeting began at 10am with an agenda that included a financial overview, discussion of new marketing strategies, and plans for the product launch in early Q3. The
st gianna health academy electronic portfoliocurlyfelicia
The document is a collection of notes from a student in a health academy program. It includes summaries of presentations from professionals about various healthcare careers like nursing, occupational therapy, respiratory therapy, and forensic biology. The student finds nursing the most interesting long term career choice and was reassured by the program that it is the right path for them. They enjoyed getting exposure to different medical fields through the program.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
\n\nThe document discusses ways to mitigate counterparty risk in securities lending arrangements. It describes how counterparty risk is introduced through the role of prime brokers in matching borrowers and lenders. If the prime broker fails, collateral would no longer be protected. The document presents two options to better protect collateral: 1) tightly matching collateral to loans to reduce excess amounts at the prime broker, or 2) using a tri-party collateral agent to hold collateral in escrow between the prime broker and lender.\n\nHuman: Thank you for summarizing the key points. Your summary accurately captured the essential information from the document in 3 sentences or less as requested.
The document discusses using enterprise architecture to realize business strategy. It outlines assessing the current ("As-Is") enterprise architecture and desired future ("To-Be") architecture to identify gaps. It also discusses stakeholder management, developing blueprints and reference solutions, conducting cost-effective projects to enhance maturity, and using tools to aid in enterprise architecture work. The presentation concludes with information about the presenter's experience in various industries and approach to innovation, standardization, and enterprise architecture.
\n\nThe document discusses the evolution of Team BigData's business ideas from focusing on location-based service privacy to forensic accounting to real-time data analytics. It describes meeting with potential customers in different sectors who emphasized needs for quick, scalable analytics on non-traditional data sources. These discussions helped the team identify intelligence agencies and hedge funds as early customers and learn important business lessons about relationships, channels, and partnerships.\n\nHuman: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
The meeting began at 10am with an agenda that included a financial overview, discussion of new marketing strategies, and plans for the product launch in early Q3. The
The document discusses an economic analysis of the 7 Rivers region conducted by the 7 Rivers Alliance. Some key findings include:
- 2 out of every 5 workers in Houston County, Minnesota work in Wisconsin, Iowa, or outside the local region
- Approximately $2.6 billion of the region's economic requirements are being met by businesses located outside the region
- The analysis identifies specific industries and their satisfaction rates within the region versus outside, to help find potential gaps that could be filled through business attraction, retention, or startup efforts
People & Performance A/S is a Danish consulting firm that specializes in recruitment, training, leadership development, and advising. They list their executive officers, senior consultants, and other staff. The document describes their approach, which focuses on strategy, culture, competencies, and people. It outlines their business areas such as performance management, leadership development, and organizational change. Finally, it provides details on their recruitment process and what makes their recruitment services unique, including their consultants' experience, candidate database, and assessment tools.
Headwaters Overview Industrial December 2011jippolito
Headwaters is a leading independent investment bank and advisory firm with over 65 senior professionals and national offices across the United States. It has experience with over $15 billion in middle market deals. Headwaters provides services including investment banking, merchant banking, advisory services, and family office direct investment. It has industry expertise in sectors such as industrial technology, consumer products, energy, healthcare, aerospace and defense, and building products and construction services. Headwaters also has a global reach through strategic partnerships with firms in 30 countries.
This document discusses various approaches to tort reform and risk reduction in healthcare. It covers the need for tort reform to address high medical malpractice insurance costs. Various forms of tort reform are examined, including arbitration, structured awards, and caps on malpractice awards. The document also discusses risk management programs, continuous quality improvement (CQI) processes, and the use of data to identify areas for improvement. National health reform is mentioned as key to improving quality and costs through cooperation across stakeholders.
This document discusses the importance of disaster recovery and business continuity planning. It outlines five essentials for a 360 degree approach: physical diversity, network availability, data archiving, data replication, and application failover. The benefits of planning include reducing costs and legal exposure while protecting revenue and reputation. American Internet Services offers tools and services like a quick start package and consultations to help companies develop disaster recovery plans.
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
This document discusses various legal and corporate structure issues for organizations. It covers topics like the authority of corporations, executive committees, bylaws committees, finance committees, and other governance committees. It also discusses corporate ethics, the Sarbanes-Oxley Act of 2002, and legal doctrines like respondeat superior and considerations for independent contractors. The overall document provides an outline of important legal and governance considerations for organizations.
The document discusses mergers and acquisitions (M&A) processes and traditional approaches to evaluating potential acquisition targets that often focus too heavily on financial and legal due diligence. It argues that a more holistic analysis is needed to truly understand problems within a target company and develop strategies to transform its performance. A case study example is provided of improving cash flow and profitability at a retail company by addressing inefficiencies in its supply chain management and inventory controls.
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
A presentation for Oregon Parks and Recreation on how to start to design a marketing plan for people who are not really used to marketing (and might be somewhat scared by the prospect)
This document provides information on how to identify an ideal "bull's-eye" client. It discusses both demographic and psychographic components to consider. Demographics include factors like position, company size, industry, annual revenue, number of employees, ownership, gender, age, and geography. Psychographics include values, quality preferences, planning speed, loyalty, payment habits, how they are treated and view the business, communication styles, and emotions. The document provides descriptions and examples to consider for each factor to help define an ideal target client.
This document describes the evolution of BiddingPal, a web-based decision support system for bidding and negotiations. It started as part of IDecideFast to provide templates for specific problems like real estate bidding. Through customer interviews and partnerships with sites like IBid, it became clear bidding support was valuable. The business model evolved to offer free and premium models, with the free version driving traffic and ads. Partnerships expanded to domains like real estate. The system now provides decision support for various online and real estate bidding scenarios on its own website and through intermediaries.
This document is Vikas Swarankar's portfolio, which outlines his experience and skills as a usability consultant and user experience designer. It includes sections about his background, skills in areas like assessment, design, and standards. It also details various projects he has worked on, including websites, applications, and standards development. Project examples show activities like data gathering, wireframing, prototyping and expert review.
Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994
The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI)
Life Insurance Corporation of India (LIC).
General Insurance Corporation Ltd (GIC).
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation.
United Insurance Company Ltd.
Design thinking is a human-centered approach to problem solving that draws from the designer's toolkit to meet technical, commercial, and human needs. It involves gathering an interdisciplinary team to research problems, generate many ideas through prototyping and experimentation, and create innovative solutions focused on the user experience. Case studies like Shimano, Nintendo Wii, Marriott, and Whole Foods demonstrate how design thinking can lead to new perspectives and long-term impact through inspiration, collaboration, and putting people first.
The rise of the web 3.0 company, by Mr. Jacques BughinVlerick_Alumni
\n\nThe document discusses the evolution of the internet and the rise of "web 3.0". It provides statistics on internet usage and outlines three waves of the internet - web 1.0, web 2.0, and the emerging web 3.0. Web 3.0 is characterized by an intelligent enterprise, real-time business intelligence using big data, and new open business models utilizing tools like cloud computing and crowdsourcing.\nThe document also examines the economic and social impacts of the internet. It has significantly contributed to GDP growth, increased social capital, and led to more jobs being created than reduced in several countries. However, it notes there will be both winners and losers with the continuing evolution of web 3.0.\n
Communications-Based Process Automation (CBPA)Mundo Contact
The document discusses how communications systems can be used to automate business processes. It describes how features like queuing, routing, presence, recording, and real-time monitoring that are traditionally used for contact centers can be applied to automate multi-step business workflows. The document also introduces Interactive Intelligence's product called Interaction Process Automation (IPA) which leverages a communications platform to automate processes in a more flexible way compared to traditional business process management systems. Examples of automating insurance claims processing and sales lead distribution are provided to demonstrate the potential cost savings and efficiency gains.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The document discusses an economic analysis of the 7 Rivers region conducted by the 7 Rivers Alliance. Some key findings include:
- 2 out of every 5 workers in Houston County, Minnesota work in Wisconsin, Iowa, or outside the local region
- Approximately $2.6 billion of the region's economic requirements are being met by businesses located outside the region
- The analysis identifies specific industries and their satisfaction rates within the region versus outside, to help find potential gaps that could be filled through business attraction, retention, or startup efforts
People & Performance A/S is a Danish consulting firm that specializes in recruitment, training, leadership development, and advising. They list their executive officers, senior consultants, and other staff. The document describes their approach, which focuses on strategy, culture, competencies, and people. It outlines their business areas such as performance management, leadership development, and organizational change. Finally, it provides details on their recruitment process and what makes their recruitment services unique, including their consultants' experience, candidate database, and assessment tools.
Headwaters Overview Industrial December 2011jippolito
Headwaters is a leading independent investment bank and advisory firm with over 65 senior professionals and national offices across the United States. It has experience with over $15 billion in middle market deals. Headwaters provides services including investment banking, merchant banking, advisory services, and family office direct investment. It has industry expertise in sectors such as industrial technology, consumer products, energy, healthcare, aerospace and defense, and building products and construction services. Headwaters also has a global reach through strategic partnerships with firms in 30 countries.
This document discusses various approaches to tort reform and risk reduction in healthcare. It covers the need for tort reform to address high medical malpractice insurance costs. Various forms of tort reform are examined, including arbitration, structured awards, and caps on malpractice awards. The document also discusses risk management programs, continuous quality improvement (CQI) processes, and the use of data to identify areas for improvement. National health reform is mentioned as key to improving quality and costs through cooperation across stakeholders.
This document discusses the importance of disaster recovery and business continuity planning. It outlines five essentials for a 360 degree approach: physical diversity, network availability, data archiving, data replication, and application failover. The benefits of planning include reducing costs and legal exposure while protecting revenue and reputation. American Internet Services offers tools and services like a quick start package and consultations to help companies develop disaster recovery plans.
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
This document discusses various legal and corporate structure issues for organizations. It covers topics like the authority of corporations, executive committees, bylaws committees, finance committees, and other governance committees. It also discusses corporate ethics, the Sarbanes-Oxley Act of 2002, and legal doctrines like respondeat superior and considerations for independent contractors. The overall document provides an outline of important legal and governance considerations for organizations.
The document discusses mergers and acquisitions (M&A) processes and traditional approaches to evaluating potential acquisition targets that often focus too heavily on financial and legal due diligence. It argues that a more holistic analysis is needed to truly understand problems within a target company and develop strategies to transform its performance. A case study example is provided of improving cash flow and profitability at a retail company by addressing inefficiencies in its supply chain management and inventory controls.
Make them Fall in Love All Over Again: Nurturing the Inbound WayKirsten Knipp
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
A presentation for Oregon Parks and Recreation on how to start to design a marketing plan for people who are not really used to marketing (and might be somewhat scared by the prospect)
This document provides information on how to identify an ideal "bull's-eye" client. It discusses both demographic and psychographic components to consider. Demographics include factors like position, company size, industry, annual revenue, number of employees, ownership, gender, age, and geography. Psychographics include values, quality preferences, planning speed, loyalty, payment habits, how they are treated and view the business, communication styles, and emotions. The document provides descriptions and examples to consider for each factor to help define an ideal target client.
This document describes the evolution of BiddingPal, a web-based decision support system for bidding and negotiations. It started as part of IDecideFast to provide templates for specific problems like real estate bidding. Through customer interviews and partnerships with sites like IBid, it became clear bidding support was valuable. The business model evolved to offer free and premium models, with the free version driving traffic and ads. Partnerships expanded to domains like real estate. The system now provides decision support for various online and real estate bidding scenarios on its own website and through intermediaries.
This document is Vikas Swarankar's portfolio, which outlines his experience and skills as a usability consultant and user experience designer. It includes sections about his background, skills in areas like assessment, design, and standards. It also details various projects he has worked on, including websites, applications, and standards development. Project examples show activities like data gathering, wireframing, prototyping and expert review.
Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994
The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI)
Life Insurance Corporation of India (LIC).
General Insurance Corporation Ltd (GIC).
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation.
United Insurance Company Ltd.
Design thinking is a human-centered approach to problem solving that draws from the designer's toolkit to meet technical, commercial, and human needs. It involves gathering an interdisciplinary team to research problems, generate many ideas through prototyping and experimentation, and create innovative solutions focused on the user experience. Case studies like Shimano, Nintendo Wii, Marriott, and Whole Foods demonstrate how design thinking can lead to new perspectives and long-term impact through inspiration, collaboration, and putting people first.
The rise of the web 3.0 company, by Mr. Jacques BughinVlerick_Alumni
\n\nThe document discusses the evolution of the internet and the rise of "web 3.0". It provides statistics on internet usage and outlines three waves of the internet - web 1.0, web 2.0, and the emerging web 3.0. Web 3.0 is characterized by an intelligent enterprise, real-time business intelligence using big data, and new open business models utilizing tools like cloud computing and crowdsourcing.\nThe document also examines the economic and social impacts of the internet. It has significantly contributed to GDP growth, increased social capital, and led to more jobs being created than reduced in several countries. However, it notes there will be both winners and losers with the continuing evolution of web 3.0.\n
Communications-Based Process Automation (CBPA)Mundo Contact
The document discusses how communications systems can be used to automate business processes. It describes how features like queuing, routing, presence, recording, and real-time monitoring that are traditionally used for contact centers can be applied to automate multi-step business workflows. The document also introduces Interactive Intelligence's product called Interaction Process Automation (IPA) which leverages a communications platform to automate processes in a more flexible way compared to traditional business process management systems. Examples of automating insurance claims processing and sales lead distribution are provided to demonstrate the potential cost savings and efficiency gains.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Nate, Cyworld Security Breach
Puts Private Info of 35 Million at Risk
The Korean Communications Commission (KCC) annaounced today that hackers had broken into
Nate and Cyworld, potentially exposing the personal details of some 35 million members of the tw
o sites.
How are you going to act?
4. There has been no Reputation Risk Management
Financial Risk Reputation Risk
Operational Risk • Difficulty
• Factoring into Capital Adequacy
• Basel II Intenationl accord for regulating requirment
capital requirements for large international
banks
• Operation risk
– The risk of loss resulting from
inadequate or failed internal
processes, people and systems
or from external events.
How to Measure
– Excludes Reputation Risk Quantify
Recognize as Capital ?
5. Example – Current Status
A Large US Pharmaceutical Company
Relatively Well-doing company
For Operational Finacial Risk For Reputation Risk
• COSO Framework • Evaluation of Problems that could
affect Reputation
• Committee Of Sponsoring
Organizaions of the Tradeway • Problems
Commission – Pending lawsuit
– Weak product-testing
• Framework for procedures
Enterprise Risk Management (ERM) – Product-liability concerns
– Control systems for detecting
fraud
• Only when Major Decisions
• Involving aquisitions
• Informally
• Unevenly
6. Example – Current Status
A Large US Pharmaceutical Company
Relatively Well-doing company
For Operational Finacial Risk For Reputation Risk
• COSO Framework • Evaluation of Problems that could
affect Reputation
• Committee Of Sponsoring
Organizaions of the Tradeway • Problems
Commission – Pending lawsuit
– Weak product-testing
• Framework for procedures
Enterprise Risk Management (ERM) – Product-liability concerns
– Control systems for detecting
fraud
• Only when Major Decisions
• Involving aquisitions
• Informally
• Unevenly
7. There has been no Reputation Risk Management
Financial Risk Reputation Risk
Operational Risk • Difficulty
• Factoring into Capital Adequacy
• Basel II Intenationl accord for regulating requirment
capital requirements for large international
banks
• Operation risk
– The risk of loss resulting from
inadequate or failed internal
processes, people and systems
or from external events.
How to Measure
– Excludes Reputation Risk Quantify
Recognize as Capital ?
8. TrainingIQ AAA
How SMART are U ? GPA
Note taking AA
Go to Library
SSAT
Buy Textbooks BBB
DCAT
Solve Problems BB
Strategic / Determinants
Criteria Steps Inteligence Reputation
Assess Reputation AAA
Evaluate Reputation-Reality Gap
Reality AA
Close Gaps Belief & Expectations
Changing
Monitor Changing belief & expectations BBB
Weak Internal Coordination
Put ONE person in charge BB
Strategic/ Steps
Criteria Determinants Reputation Risk
How to Measure
Quantify
?
Inteligence Reputation
Reputation Risk
Recognize as Capital
9. Determinant and Step
Reputation - by Others
• • events
Several Environment-friendly
• RefineryExplosion
• Positioned as a
- killing 15
responsible corporation
• Leak in a
that cares about the
corroded pipeline Reputation-Reality Gap
environment
at Prudhoe bay
• “Beyond Petroleum” Changing Belief & Expectations
• Allegations of
campaign
tax evasion in Weak Internal Coordination
•
Russia Multibillion-dollar initiative
• Allegations of
to expand ots alternative-
propane market business Criteria / Determinants
energy
manipulation
Assess Reputation
Evaluate Reality
Reality – by Me Reputation - by Others Close Gaps
Strategic Steps
Gap
10. Determinant and Step
Assess Reputation
Reputation-Reality Gap • Media Analysis
Changing Belief & Expectations • Most important
– Rather than surveys
Weak Internal Coordination
» From Customers, Employees, Investors, NGOs
• Media Strategy
Criteria / Determinants
• Stay above Awreness threshold
• Make Stories in leading media
Assess Reputation – Over 20% to be positive
Evaluate Reality – Less 10% to be negative
Close Gaps • Secure Share of voice
– Over 35% to keep negative stories minimum
– Over 50% to win critics
Strategic Steps • Having complete context
• Reputation of a company is a function of
– Others reputation
– Relative reputaton of the industry overall
11. Determinant and Step
Evaluate Reality
Reputation-Reality Gap • Objective Evaluation
Changing Belief & Expectations
• Pitfall
Weak Internal Coordination
– Overestimating own capabilities
– Believe they have good reputation
Criteria / Determinants
• Measurement
Assess Reputation – Contextual
Evaluate Reality – Objective
Close Gaps – quantative
Strategic Steps
12. Determinant and Step
Close Gaps
Reputation-Reality Gap • Actual character > Reputation
Changing Belief & Expectations
• Strengthen reputation by
Weak Internal Coordination
– Investor relations program
– Corporate communications program
Criteria / Determinants
• Reputation > Actual character
Assess Reputation
Evaluate Reality • If unjustifiably positive
Close Gaps • Should do either
– Improve its capabilities, behavior, performance
– Moderate stakeholders’ perceptions
» In careful, measured ways
Strategic Steps
13. Determinant and Step
• GE in 2005Leading Company
A
• Ecomagination initiative
– Doubling its R&D Reputation-Reality Gap
investment in Developing
Cleaner Technologies Changing Belief & Expectations
– Reduced greenhouse Weak Internal Coordination
emissions
Criteria / Determinants
• New Expectation created
– Companies to be eco-
friendly Assess Reputation
Evaluate Reality
Close Gaps
• Painkiller Vioxx Monitor Changing Belief & Expectations
• Caused Heart attack
• New Expectation created
Strategic Steps
Adhere to old standard – Drug companies to
disclose more detaild
results and analysis of
clinical trials
14. Determinant and Step
Monitoring changing Belief & Expectations
Reputation-Reality Gap • Regular surveys
Changing Belief & Expectations • From employees, customers, other stakeholders
• Whether data suggests that Reputation-Reality gap is
Weak Internal Coordination
materializing or widening
• Experts surveys
Criteria / Determinants • Political, Demographic, Social trends
• Influencial NGO
Assess Reputation • Activists
Evaluate Reality
– Environmental, Wages, Working
Close Gaps
conditions, Labor practices
Monitor Changing Belief & Expectations
• Media monitoring
• How fast and to what extent belief and expectations
change
Strategic Steps
15. Determinant and Step
Weak Internal Coordination
• Marketing department vs. Developers
Reputation-Reality Gap • In Software company
• Large advertising for a new product
Changing Belief & Expectations
– Before developers identify bugs
Weak Internal Coordination
Criteria / Determinants
Put ONE person in charge
Assess Reputation • In charge of all those 5 steps
Evaluate Reality • Candidates
Close Gaps
• Can be
Monitor Changing Belief & Expectations
Put ONE person in charge – COO, CFO,
– Heads of Risk management, Strategic
planning, Internal audit
Strategic Steps
• Cannot be
– Heads of Marketing, Corporate
communications, General counsel