Rehrig Pacific Company surveyed 200 U.S. supermarket shoppers to find out what influences their buying decisions at the point-of-purchase. The study confirms the prevalent usage of mobile technology and its affect on purchasing decisions. Learn More: www.rehrigpacific.com/consumer-engagement

1. $300
OVER
Today’s Supermarket Consumer
54%
100%
75%
50%
25%
0%
69%
48%
SAVE
70% SALE
SHOP N SAVE
OPEN
$
Rehrig Pacific Company surveyed 200 U.S. supermarket
shoppers to find out what influences their buying
decisions at the point-of-purchase. The study confirms
the prevalent usage of mobile technology and its affect
on purchasing decisions.
Consumers visit a supermarket
5 to10 times and spend over
$300 per month, providing brands
multiple opportunities to impact
their purchasing decisions
56%
SAVE
of consumers surveyed stated that
they are more likely to purchase a
product if a coupon is attached to it
of consumers surveyed would
appreciate a product display providing
them a reason to buy
of consumers will check prices on the
Internet at retail locations
of consumers say their smartphone
is a critical tool for a better shopping
experience
of consumers surveyed stated that they
would use their mobile phone to scan
a product display to obtain a coupon or
discount
Many leading brands have utilized Rehrig Pacific’s
NFC-enabled reusable secondary packaging to engage
consumers at the point-of-purchase. Learn more at:
www.rehrigpacific.com/consumer-engagement
of consumers’ purchasing decisions
are being made in-store
76%
SALEFRESH