1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
The document provides an overview of social customer service and strategies for implementing online customer communities. It discusses traditional customer service channels and emerging social channels. It also outlines best practices for online communities, key performance indicators to measure success, and examples of how companies have benefited from social customer service.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
This document provides examples of effective homepage designs from 50 different websites. It is organized into sections based on industry including ecommerce, entertainment, design, retail, internet, and services. Each example homepage is described in 1-2 sentences highlighting design elements like layout, images, navigation, and interactive features. The conclusion emphasizes researching your target audience and brand to create an aesthetically pleasing and user-friendly homepage experience.
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
The document provides an overview of social customer service and strategies for implementing online customer communities. It discusses traditional customer service channels and emerging social channels. It also outlines best practices for online communities, key performance indicators to measure success, and examples of how companies have benefited from social customer service.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
This document provides examples of effective homepage designs from 50 different websites. It is organized into sections based on industry including ecommerce, entertainment, design, retail, internet, and services. Each example homepage is described in 1-2 sentences highlighting design elements like layout, images, navigation, and interactive features. The conclusion emphasizes researching your target audience and brand to create an aesthetically pleasing and user-friendly homepage experience.
HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company.
Caso Lago : Lo studio di Open Knowledge. Una case history che sta facendo la storia. Cosa fare per ingaggiare i propri clienti, partner colleghi e guadagnare una straordinaria reputazione digitale
1) The document provides an overview of A/B testing and summarizes the results of A/B tests conducted by various marketing partners on different elements of marketing assets.
2) It describes why elements like color, images, wording, pricing, and layout should be tested, and includes examples that tested variations of calls-to-action buttons based on these different elements.
3) The summaries illustrate that testing is important because user behavior is unpredictable, and that unexpected elements sometimes performed better, emphasizing the need to test assumptions to optimize marketing outcomes.
Sempre più consumatori si convincono ad acquistare un prodotto o un servizio piuttosto che un altro a seguito di recensioni o giudizi rinvenuti on line : ma , come ci riportano notizie anche recenti di cronaca , tali giudizi potrebbero essere non veritieri , denigratori o “ acquistati “ da aziende interessate . In questo mio articolo , pubblicato sul numero di ottobre 2013 della rivista di settore “ Market Place “ , sono esaminati i profili di responsabilità di chi mette in atto queste pratiche illegali e la concreta possibilità di perseguirle . Avv. Iorio
The document discusses the four essentials of great website design: aesthetically beautiful design, optimization for the user, personalization and context, and optimization for mobile. It covers how website design has evolved from static billboards to interactive platforms. Great design focuses on the user experience by using visual elements, colors, and layouts to convey the brand's personality and goals. Websites should explain their value proposition and be optimized for usability through principles like passing a "blink test" and establishing a logical thought process for users.
Osservatorio
New Media & New Internet
New Internet +90%: inizia a delinearsi
il nuovo scenario dei Media
Volano Video Online, Social Network,
Applicazioni, Smartphone e Tablet
HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company.
Caso Lago : Lo studio di Open Knowledge. Una case history che sta facendo la storia. Cosa fare per ingaggiare i propri clienti, partner colleghi e guadagnare una straordinaria reputazione digitale
1) The document provides an overview of A/B testing and summarizes the results of A/B tests conducted by various marketing partners on different elements of marketing assets.
2) It describes why elements like color, images, wording, pricing, and layout should be tested, and includes examples that tested variations of calls-to-action buttons based on these different elements.
3) The summaries illustrate that testing is important because user behavior is unpredictable, and that unexpected elements sometimes performed better, emphasizing the need to test assumptions to optimize marketing outcomes.
Sempre più consumatori si convincono ad acquistare un prodotto o un servizio piuttosto che un altro a seguito di recensioni o giudizi rinvenuti on line : ma , come ci riportano notizie anche recenti di cronaca , tali giudizi potrebbero essere non veritieri , denigratori o “ acquistati “ da aziende interessate . In questo mio articolo , pubblicato sul numero di ottobre 2013 della rivista di settore “ Market Place “ , sono esaminati i profili di responsabilità di chi mette in atto queste pratiche illegali e la concreta possibilità di perseguirle . Avv. Iorio
The document discusses the four essentials of great website design: aesthetically beautiful design, optimization for the user, personalization and context, and optimization for mobile. It covers how website design has evolved from static billboards to interactive platforms. Great design focuses on the user experience by using visual elements, colors, and layouts to convey the brand's personality and goals. Websites should explain their value proposition and be optimized for usability through principles like passing a "blink test" and establishing a logical thought process for users.
Osservatorio
New Media & New Internet
New Internet +90%: inizia a delinearsi
il nuovo scenario dei Media
Volano Video Online, Social Network,
Applicazioni, Smartphone e Tablet