On Friday, August 24th, Joel Klettke presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Joel Klettke is a conversion copywriter and consultant. He runs Business Casual Copywriting, where he’s helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers. He's also the founder of Case Study Buddy, a done-for-you case studies service that gives brands an easy way to capture and share customer success stories. And as a new Dad, he could definitely use a coffee right now. You can follow him on Twitter @JoelKlettke.
Struggle to write effective copy -- or even get started writing at all?
Not seeing the conversions you want? You’re not alone -- writing persuasive copy is hard!
In this session, I’ll share 10 of the most common mistakes I see businesses making with their website, email, and ad copy — and how to avoid falling into the same pitfalls.
The MOST important thing to consider when writing for your audience
A foolproof technique for keeping copy focused and organized
How to know whether your copy should be long, short, or somewhere in between
Why you should NEVER write copy in a vacuum (unless you want it to suck)