Redfern Design Brand and Marketing Consultancy Services

1. Brand Creation Experts

2. Joined-up branding

3. Joined-up branding Brand Deﬁni2on Brand Crea2on Brand Communica2ons

4. Branding Consultancy. Six things we are expert in… Brand Development Brand Posi.oning Brand Naming Brand Iden.ty Brand Guidelines Brand Communica.ons

5. Marke2ng Services. Six things we are expert in… Brochures Corporate and services Adver.sing B2B and B2C Web sites Design, build and hos2ng Reports Design and print Exhibi.ons Display and pull-ups Proposals Bespoke Presenta2ons

6. Exper2se Brand Development and Marke2ng Communica2ons

7. Redfern created a look and feel for the literature system – expressing the BlackRock’s posi2oning: “Investment advice based on the world’s best technical excellence and insight.” What we have done BlackRock brand visual icon system

8. BlackRock Redfern created a look and feel for the literature system – expressing the BlackRock’s posi2oning: “Investment advice based on the world’s best technical excellence and insight.” Redfern created a look and feel for the literature system – expressing the BlackRock’s posi2oning: “Investment advice based on the world’s best technical excellence and insight.” What we have done BlackRock brand visual icon system

9. Triland Metals corporate brochure What we have done Triland Metals corporate iden2ty

10. Redfern created a bespoke Triland Metals image library

11. Triland Metals corporate brochure (English, Japanese and Chinese versions)

12. Triland Metals corporate brochure (English, Japanese and Chinese versions)

13. Triland Metals corporate brochure What we have done Triland Metals recruitment brochure

14. What we have done Triland Metals corporate brochure

15. What we have done Triland Metals Graduate Training

16. What we have done Schlumberger Business Consul2ng Corporate Communica2ons

18. Redfern devised a new corporate ‘look and feel’ and created all SBC communica2ons

23. Redfern created the stand design for COP21 at Paris December 2015

24. What we have done Cedar Communica2ons Iden2ty and communica2ons

27. Cedar Communica2ons: A new iden2ty for the world’s leading customer magazine publisher. Redfern lead the look and feel for the Cedar oﬃce refurbishment. What we have done Cedar Communica2ons Iden2ty and communica2ons

28. Cedar branded environment Cedar Communica2ons: A new iden2ty for the world’s leading customer magazine publisher. Redfern lead the look and feel for the Cedar oﬃce refurbishment.

29. An expression of the Cedar brand posi2oning: BIG IDEAS. SMART CONTENT. COMMERCIAL SUCCESS. Redfern leading the look and feel for the Cedar oﬃce refurbishment.

31. What we have done Western Union Business Solu2ons B2B communica2ons

33. Redfern followed an already established ‘look and feel’ for Western Union What we have done Western Union Business Solu2ons B2B communica2ons

37. What we have done Harrow Green Re-brand and B2B communica2ons

38. What we have done Harrow Green Re-brand and B2B communica2ons

39. The challenges . The Oﬃce Reloca2on sector was crowded Li[le diﬀeren2a2on between players Premium clients expected more sophis2ca2on Harrow Green

40. The way forward . The Office Reloca2on sector was crowded Li[le differen2a2on between players Premium clients expected more sophis2ca2on Stand-out and be different Innova2ve and engaging branded communica2ons Sign-post all four services and increase cross selling What we recommended Harrow Green

41. Redfern’s solu2on Rebrand with more emphasis on what makes you diﬀerent – the goose and the strap line ‘Forward Thinking. Explain the depth and breadth of HG’s services. Signpost the four core services on all communica2ons. Improve look and feel of tender documents, the web site and adver2sing. What we recommended Harrow Green

42. Tangible diﬀerences Rebrand with more emphasis on what makes Harrow Green visually diﬀerent – the goose and the strap line ‘Forward Thinking. Explain the depth and breadth of HG’s services. Signpost the four core services on all communica2ons. The web site structured around four services. Stream-lined the tender system. Improve look-and- feel of all documents, the web site and adver2sing. What we implemented Harrow Green

43. The old Harrow Green iden2ty Expensive full-body custom paint liveries. Dated design No business descrip2on or call to ac2on

44. The new Harrow Green iden2ty Economical colours. Clear call to ac2on, business descriptors and services. Refreshed design

45. The new Harrow Green web Clear call to ac2on, business descriptors and services. Refreshed design.

46. The new Harrow Green iden2ty Goose was brought alive and used to express speciﬁc messages. Fun but s2ll sophis2cated.

47. The new Harrow Green iden2ty Goose was brought alive and used to express speciﬁc messages. Fun but s2ll sophis2cated.

49. The new Harrow Green iden2ty Tender process presenta2ons streamlined and templated in the new style.

51. The new Harrow Green iden2ty Redfern developed a full set of guidllines for logo use and applica2on – include communica2on templates.

52. What we have done Okappy - Job Management App Start-up naming and iden2ty

53. Early proposals for Lewis Silkin marke2ng materials

54. What we have done ITI Group Fin-Tech start-up naming & iden2ty

55. What we have done ITI Group brand architecture Fin-Tech start-up naming & iden2ty

56. What we have done ITI Group Brand adver2sing

57. What we have done ITI Group Web site design

58. What we have done ITI Group App development

59. What we have done ITI Group App branding

60. What we have done ITI Group App branding

62. What we have done Cloud10 – in ﬂight entertainment app Name, iden2ty and marke2ng

68. What we have done Invest Consul2ng - Construc2on Consultancy Iden2ty for Russian consultancy

75. What we have done Luvata – metals fabricator Global Marke2ng Communica2ons

76. What we have done Okappy - Job Management App Start-up naming and iden2ty

79. What we have done Luvata – metals fabricator Global Guidelines

80. What we have done Luvata – metals fabricator Global Guidelines

81. What we have done Travelex – foreign exchange specialists Iden2ty and marke2ng

87. What we have done Bri2sh Board of Agrément Brand posi2oning and marke2ng

92. What we have done World Cancer Research Fund Posi2oning, iden2ty and marke2ng

99. What we have done Pause: UK's leading women’s support programme Brand iden2ty and communica2ons

100. What we have done Pause: UK's leading women’s support programme Brand iden2ty and communica2ons

101. What we have done Pause: UK's leading women’s support programme Iconography system

102. What we have done Pause: UK's leading women’s support programme Reach-out literature

103. What we have done Pause: UK's leading women’s support programme Capabili2es booklet

104. What we have done Pause: UK's leading women’s support programme Web site design

105. What we have done Chamberlyns – HNW Wealth Management Brand posi2oning, iden2ty and comms

106. Chamberlyns – HNW Wealth Management Brand crea2on and applica2on

107. Chamberlyns – HNW Wealth Management Branded products and services

108. Chamberlyns – HNW Wealth Management Branded interiors

109. Chamberlyns – HNW Wealth Management Branded newsle[ers

110. Chamberlyns – HNW Wealth Management Branded newsle[ers

111. Chamberlyns – HNW Wealth Management Web site design and build

112. Chamberlyns – HNW Wealth Management Web site design and build

Redfern Design Brand and Marketing Consultancy Services

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