1) The document describes a design experiment conducted in China that engaged over 300 active participants and 5,000 passive participants without them understanding the overall goal. 2) The experiment involved tasks like designing a flag, purchasing red mats from 100 different shops across China, and assembling the mats into a large design. 3) Only Chinese services could be used and the process was reviewed after each task while maintaining transparency without revealing the overall goal.

1. Jan Chipchase~
@janchip
JanChipchase

2. (a personal project)

8. A Design Experiment

9. 6 Rules

10. Rule 1
It must engage people across China.

11. Rule 2
Every Chinese person must
recognise what is made.

12. Rule 3
None of the people taking part
should understand what is being
made.

13. Rule 4
Only Chinese services can be used.

14. Rule 5
That the experiment goals and
process are reviewed after each
task.

15. Rule 6
That the process is transparent.
(without revealing the end-goal)

21. What to Design?

23. (make a giant Chinese flag using
new red mats bought
from across China)

24. The Process

25. h
h
H

26. Zhu Ba Jei San Da Ha Diao Cha Pai
Mapbar Taobao AliPay Union Pay
Sina Blog Weibo renren QQ Ali Wang Wang

27. The Design a Flag Task

28. THE DESIGN A FLAG TASK
150 RMB

29. THE DESIGN A FLAG TASK
GB 12982-2004
National Institute of Standards

30. THE DESIGN A FLAG TASK
4RMB
{

31. THE DESIGN A FLAG TASK
4RMB
{

32. THE DESIGN A FLAG TASK
“cut your finger and
compare to the colour of
blood”

33. The Number of Pieces Task

34. 10? 100? 1,000?

35. Mats Position
86 + 14 = 100

38. The 100 Locations Across China Task

39. “Across China”

40. THE 100 LOCATIONS ACROSS CHINA TASK
“Across China”
{

41. “Across China”
4 municipalities e.g. Beijing, Tianjin
5 ethnic autonomous regions e.g. Inner Mongolia, Tibet
23 provinces e.g. Hei Long Jiang, Tai Wan
2 special administrative regions i.e. Hong Kong, Macao

42. XXXX

43. THE 100 LOCATIONS ACROSS CHINA TASK

44. The 100 Shops Task

45. THE 100 SHOPS TASK
5RMB
{

46. THE 100 SHOPS TASK
{

47. THE 100 SHOPS TASK
{

48. THE 100 SHOPS TASK
{ 20 < 80
RMB

50. The Randomised Custom Mat Task

51. THE 14 RANDOMISED CUSTOM MATS TASK
{
50 RMB

52. The Anonymised Rewards Task

53. THE ANONYMISED REWARDS TASK
$$$ A

54. THE ANONYMISED REWARDS TASK
A B

55. THE ANONYMISED REWARDS TASK
A B
C
{

56. THE ANONYMISED REWARDS TASK
A B
50 RMB ?
(2.4 RMB)
C
{

57. THE ANONYMISED REWARDS TASK
A B
C
{

58. THE ANONYMISED REWARDS TASK
60%
A B
C
{

59. THE ANONYMISED REWARDS TASK
A B
“a test to find people who
can be trusted”
C
{

60. THE ANONYMISED REWARDS TASK
A B
“a test of people’s moral quality”
C
{

61. THE ANONYMISED REWARDS TASK
$$$ A B

62. The Buying, Stenciling,
Photography, Shipping Tasks

63. THE STENCIL & PHOTOGRAPHY TASKS
14 students/universities
{

64. THE STENCIL & PHOTOGRAPHY TASKS

65. THE STENCIL & PHOTOGRAPHY TASKS

66. THE STENCIL & PHOTOGRAPHY TASKS

67. THE STENCIL & PHOTOGRAPHY TASKS
14 students/universities
{ SHANGHAI WAREHOUSE

69. THE SHPPING TASK
100%
Postal Delivery Success Rate for Shipping Tasks
STENCIL SHIPPING S.F. Express/顺丰速运 PAINT SHIPPING: YunDa/韵达快运, ZTO Express/
中通速递, YTO Express/圆通速递, ZJS Express/宅急送 100 MATS SHIPPED TO 14 SPRAYERS:
YunDa /韵达快运, ShenTong Express /申通快递, YTO Express/圆通速递, S.F. Express/顺丰
速运, LB Express/龙邦物流, ZTO Express/中通速递, ZJS Express/宅急送, EMS/中国邮政速
递物流, TTK Express/海航天天快递 100+ MATS SHIPPED TO SHANGHAI WAREHOUSE: YTO
Express/圆通速递, ShenTong Express/申通快递, S.F. Express/顺丰速运, TTK Express/海航
天天快递, A Plus Express/全一快递, YunDa/韵达快运 MATS SHIPPED TO/FROM BEIJING: Xin
Bang Logistics/新邦物流

70. The Assembly Task

71. THE ASSEMBLY TASK
我们需要各位分 打开这些包裹，将里面的材
料放到这个红色的大框里面。这些包裹里的材
料能 拼成一幅巨大的图案，而这个图案具有
非常强的可识 性，现在给大家45分钟时间来
完成这个任务。
Please unpack and build in the space provided.
You have 45 minutes for this task.

74. The Fixed Market Task

76. THE FIXED MARKET TASK
400 RMB
300
200
100

77. THE FIXED MARKET TASK
10,000 RMB

78. remember send out link

79. The Final Task

81. FINAL TASK: NEXT EXPERIMENT
Fund experiments by Chinese artists
exploring issues around national
identity, taboos and trust in other
countries.

82. Closing Thoughts

83. h
h
H

84. h
h
H
ACCOUNTANT 100 LOCATIONS 14 RANDOM LOCATIONS ASSEMBLY I
FLAG DESIGN 100 SHOPS I MAT PURCHASE & SHIPPING PRESENTATION I
FLAG VERIFICATION 100 SHOPS II STENCILING ASSEMBLY II
VECTOR CUTTING 100 SHOPS III PHOTOGRAPHY PRESENTATION II
ANONYMOUS MONEY STENCIL DESIGN STENCIL SHIPPING MAT SHIPPNG SALE

85. 310 active participants
h
h
H

86. 310 active participants
h
h
H
5,000+ passive

87. ANONYMITY
CULTURAL AWARENESS
TRUST SELFISHNESS AWARENESS
RESPONSIVENESS
ECOSYSTEM THE “REVEAL”
SHAPE MORAL COMPASS
SIGNAL TO NOISE RATIO
SOCIAL POLITICAL BOUNDARIES
COMMUNITY
ACCURACY
ETHICS OPENNESS LEGALITY
RELFEXIVITY
EFFICIENCY
h
h
H
BUY-IN
PURPOSE LAYERS
ROBUSTNESS REPLICABILITY
RESPONSIBILITY
CULTURAL CALIBRATION
TRANSPARENCY AUTHORITY
SELF CONSTRAINT ENGAGEMENT
EXPLOITATION
LIGHTENING ROD TENSION
SELF CENSORSHIP GEOGRAPHIC CENTERING
CONTINUITY AESTHETICS SUFFICIENCY
MOMENTUM FLOW

88. h
h
H

90. 谢谢
@janchip
JanChipchase