The document summarizes information about the (RED) campaign, which was founded by Bono and Bobby Shriver to raise money for HIV/AIDS programs in Africa. Over 34 million people have HIV globally, with over 22 million cases in Africa alone. (RED) partners with private companies to develop (PRODUCT)RED branded items, with a percentage of the profits going to the Global Fund to finance HIV treatment and care programs in sub-Saharan Africa. The campaign targets socially-conscious consumers across various demographics to help combat the statistics of HIV/AIDS on the continent through consumer purchases and raising awareness.