It’s time for pest control company and lawn care company owners to become more aggressive about identifying applicants, attracting them to your company, training them, and keeping them.

1. Recruiting &
Hiring Millennials
Laura Simis,
Digital Marketing Specialist
Coalmarch Productions

2. What do you think of when you
hear “millennial employees?”

4. YOU NEED THEM.

5. Millennials have valuable skills.
Tech savvy
Highly adaptable
Enjoy teamwork
Determined

6. 1 in 3 US workers
is a millennial.

7. Recruiting and retention are already
a challenge in service industries.

8. … and it’s going to get worse.

9. The industry is facing a
WORKFORCE GAP.

10. The Workforce Gap [2016]
28%Millennial
46%Gen X
21%Boomer
5%OPEN

11. The Workforce Gap [2016]
28%Millennial
46%Gen X
21%Boomer
5%OPEN

12. The Workforce Gap [2021]
Millennial
44%Gen X
9%Boomer
35%12%OPEN

13. The Workforce Gap [2021]
Millennial
44%Gen X
9%Boomer
35%12%OPEN

14. It’s time to become more aggressive
about identifying applicants,
attracting them to your company,
training them, and keeping them.

15. Millennials are not looking for jobs
in lawn care or pest control.

16. Get in front of millennials.

17. Get in front of millennials.
High School:
Career Exploration
FFA, 4H, Scout Troops
Clubs: Biology, Environmental Science
Job Shadowing

18. Get in front of millennials.
College Students:
2 Year Programs, Community Colleges & Trade Schools
Entomology/Turfgrass/Environmental/Biology
Internships/Apprenticeships
Career Fairs

19. Finding your next all-star is all about
showcasing opportunity.

20. Finding your next all-star is all about
showcasing opportunity.
Not just a job at your company.
A career.

21. You’ve made changes to your
business to get in front of the
right customers.
Why not your employees?

24. What are they looking for?

25. More likely to prioritize job satisfaction and ability
to make a difference over salary and benefits.
Company culture

26. Context over details
“How do I fit into the company/the community?”

27. Context over details
Flexibility
Freedom
Problem Solving

28. Training

29. ENTRY LEVEL JOB OPENING:
Hiring recent grads
REQUIREMENTS:
3-5 years of experience,
6 Olympic gold medals,
and superpowers.

30. Training
“Is this company willing to invest in me?”

31. 1. You need to appeal to millennials.

32. 1. You need to appeal to millennials.
2. Show them the opportunity that exists
in your industry.

33. 1. You need to appeal to millennials.
2. Show them the opportunity that exists
in your industry.
3. Make sure your job posts are where
AND WHAT millennials are looking for.

34. Recruiting & Hiring
Millennials
Laura Simis, Inbound Specialist
Coalmarch Productions
lsimis@coalmarch.co
m
linkedin.com/in/laurasimis