The document discusses marketing and lead generation strategies for several technology companies. It describes how Tripit increased new trials by 30% through new email templates and destination pages. It also discusses how Druva configured a marketing automation tool with email templates and pages, and how Mellanox created new email campaigns and pages for a global rebranding initiative. Applied Materials helped a new customer use marketing tools, while Kony Mobile saw online leads increase 50% through email offers and white papers.