After winning a three way pitch and a six month rebrand project, Satellite helped Dr Clive Elwood, of Davies Veterinary Specialist launch their new brand in June. This presentation is a very condensed version outlining the process of research and development that produced the final look, tone of voice and direction. We are further developing their marketing strategy to reestablish them as the UK's best known and largest veterinary referral hospital. If you'd like to see the full scope of this project - give Satellite Creative a call.

1. LEADING MULTI-SPECIALIST CARE

2. 07/06/10 www.vetspecialists.co.uk REFRESHING THE BRAND

3. 07/06/10 www.vetspecialists.co.uk INTRODUCING SATELLITE CREATIVE Established over 13 years ago, we have a wide range of local, national and international clients. 12 skilled staff, we are a multi-discipline design agency with particular strengths in delivering branding and marketing strategies across all forms of media. We’re very easy to work with, we never forget that you’re the client – however we do question that is the whole point of asking for a professional opinion. Our aim was to make this project easy, enjoyable and an exciting process. And to help you come to a solution that you can take full ownership of – and one that sits comfortably alongside your goals for your business.

4. 07/06/10 www.vetspecialists.co.uk RESEARCH

5. 07/06/10 www.vetspecialists.co.uk COMPETITOR BRANDS Over 25 Referral practices were identified within a 125 mile radius offering specialist services – most single discipline – 5 were multi-specialist

6. 07/06/10 www.vetspecialists.co.uk ORIGINAL LOGO

7. 07/06/10 www.vetspecialists.co.uk ORIGINAL VISUAL – looks small

8. 07/06/10 www.vetspecialists.co.uk AERIAL SHOT – The reality - UK's biggest

11. 07/06/10 www.vetspecialists.co.uk NEW LOGO

12. 07/06/10 www.vetspecialists.co.uk STATIONERY

13. 07/06/10 www.vetspecialists.co.uk CLIENT LEAFLET - ORIGINAL

14. 07/06/10 www.vetspecialists.co.uk CLIENT LEAFLET - NEW

15. 07/06/10 www.vetspecialists.co.uk NEWSLETTER - ORIGINAL

16. 07/06/10 www.vetspecialists.co.uk NEWSLETTER - REFRESHED

17. WEBSITE – HOMEPAGE - ORIGINAL

18. WEBSITE – HOMEPAGE - NEW

19. WEBSITE – PET OWNERS

20. WEBSITE – CLINICAL SERVICES

21. 07/06/10 www.vetspecialists.co.uk SUMMARY Thanks for the opportunity to refresh your brand. It was been wonderful working with your team and learning about your business. We believe the changes made to your marketing literature, website and CPD programmes, will clearly positioned you as the UK’s Leading Referral Centre. We look forward to being part of your on going success.