This presentation explores the negative perception surrounding MLMs and how adopting honest marketing practices can help overcome it. We delve into the vulnerability of individuals to ideological contamination, the power of stories in shaping people's perceptions, and the importance of portraying MLM founders as hero figures and role models. We present a comprehensive MLM RE-BRANDING strategy that includes building trust, providing information on the company's legal status, and creating a sense of community among members through company culture and events. We also emphasize the importance of creating a story that resonates with readers and promotes trust and acceptance. A call for adventure to step out of their comfort zone and embark on a journey towards self-actualization and financial success. Our call for adventure is backed by the principles of honesty, trust, and community.

1. INCEPTION
INFORMATION

2. “What is the most resilient parasite? Bacteria? A virus? An
intestinal worm? An idea!”
- Dominick "Dom" Cobb
MOST PEOPLE ARE VULNERABLE TO IDEOLOGICAL CONTAMINATION,
THEY FEEL AS IF IT COMES FROM THEMSELVES, AND IN THE END, THEY
FAIL TO DISTINGUISH BETWEEN ILLUSION AND REALITY.
i.e. HOAX, CONSPIRACY THEORIES, SUCCESS STORY

3. THROUGH WHAT?

4. Major Element: SEX, DOGMA & ISSUE
TROUGH STORY
“ What does the soul
truly want is a story.”
HOPE
“You can sway a thousand men by appealing to their
prejudices quicker than you can convince one man by
logic.”
― Robert A. Heinlein, Revolt in 2100/Methuselah's Children
THE TRUTH IS NOT AS BEAUTIFUL AS IMAGINED, THEREFORE A
PERSON'S EGO, THROUGH THEIR LOGIC, BECOMES A SELF-
DEFENSE MECHANISM. ON THE OTHER HAND, THROUGH
PREJUDICE, PROVIDES A CONVICTION THAT CAN PENETRATE A
PERSON'S SELF-DEFENSE MECHANISM.
THE POWER of
PREJUDICE

5. WHAT STORY?

6. MODERN WORLD
THE APPEARANCE VS REALITY of The
PRINCIPLES OF MODERN LIFE PROVIDE THE VIEW THAT EVERY
INDIVIDUAL CAN BE MEASURED BASED ON PERSONAL
ACHIEVEMENT VALUES IN THE FORM OF:
• CONSUMERISM
• SUCCESSFUL CAREER
• PROSPERITY
• PERSONAL IMAGING
FAILED TO SELF-ACTUALIZATION
• EXCLUDED FROM SOCIAL ACCEPTANCE
• FAMILY ESTRANGEMENT
LONELINESS IS THE
MAIN ANXIETY FACTOR
FOR THE MODERN
COMMUNITY
“BUY SOMETHING YOU DON’T NEED,
TO IMPRESS SOMEONE YOU DON’T
LIKE, WITH MONEY YOU DON’T HAVE”
WHAT DO THEY
CONSUME?
WHAT THEY CONSUME ISN’T AN OBJECT
BUT THE SYSTEM OBJECT
i.e. A FERRARI BUYER DISTINGUISHES THEMSELVES FROM A HYUNDAI BUYER. HOWEVER,
THAT ALONE IS NOT ENOUGH BECAUSE THEY NEED TO JOIN THE FERRARI CLUB, BUY A
HOUSE IN AN ELITE AREA, AND PURCHASE ALL THE OTHER JET-SET NEEDS.
DESIRE

7. MODERN WORLD
THE APPEARANCE VS REALITY of The
THE FALSE
HIERARCHY of
HUMAN NEED
EVERY HUMAN BEING IS A PUZZLE OF NEED.
YOU MUST BECOME THE MISSING PIECE
AND THEY WILL DO ANYTHING FOR YOU.
COMMON
GROUND
SELF-ASSOCIATION & EMPATHY
• SAME SUFFERING EXPERIENCE
• SAME PROBLEM EXPERIENCE
• SAME EXISTENTIAL CRYSIS
QUANTITY > QUALITY
LIFESTYLE > WAY OF LIFE
SENSATION > ESSENTION
MODERN BRAND VALUE
A STORY THAT RESONATES WITH ITS READER WILL CREATE AN
EMOTIONAL BOND
GOOD PREJUDICE
[TRUST]
SYSTEM OBJECT
GUIDANCE
COVERT
SELLING
“ I CONSUME THEREFORE I EXIST ”
WHATEVER THE PROBLEM THE ONLY SOLUTION IS SHOPPING
FEELING ACCEPTED LIFESTYLE
$
$
$

8. TECHNICALLY SPEAKING

9. PERSONAL
BRANDING
CONTENT PLAN
THE FOUNDER
AS A HERO FIGURE
“LOOK WHO’S TALKING”
IS A ROLE MODEL THAT PROVIDES
INSPIRATION AND DEALING HOPE
DAILY CONTENT
- SOCIAL MEDIA
▪ SARCASM LIFE JOKES STATUS
▪ UNUSUAL WISDOM STATUS, CRITICS
▪ MEMBER FEEDBACK APPRECIATION
WEEKLY CONTENT
- YOUTUBE
▪ VLOG JOKING SELF-SAD EXPERIENCE
▪ VLOG HONEST FINANCIAL MOTIVATION
▪ VLOG SPIRITUAL EXPERIENCE
▪ FINANCIAL LITERACY CONCEPT VIDEO
▪ PRODUCT REVIEW & TESTIMONY VIDEO
OCCASIONALLY CONTENT
- YOUTUBE
▪ TROUBLED MEMBER COUNSELING
▪ SURPRISE MEMBER VISIT WITH A GIFT
▪ GUEST STAR INTERVIEW
▪ SHOPPING & TRAVEL ACTIVITY
CONVINCING ALL THE
MEMBERS IF THEY HAVE
THE SAME OPPORTUNITY
TO BE A HERO DID YOU KNOW THAT ALL HERO STORIES FROM AROUND THE WORLD HAVE A
UNIVERSAL STORY PATTERN? EVEN THE STORIES OF THE PROPHETS. THIS PATTERN IS
POWERFUL ENOUGH TO BUILD PREJUDICE
WHY HERO STORIES?
FURTHER READING: JOSEPH CAMPBELL - THE HERO WITH A THOUSAND FACE

10. MLM IMAGE
RE-BRANDING
$ $
$
$
A
B
E
D
C
F G
$ $
$ $
$
$
HONEST MARKETING
ANSWER FOR UNCERTAINITY FOR THE NEW REALITIES
NECESSARY
REQUIRED
CERTAINITY FOR MEMBERS
▪ SHOW COMPANY LEGAL & FORMAL STATUS
▪ SHOW NECESSARY POINT ABOUT HOW COMPANY
GAIN PROFIT IN ORDER TO GUARANTEE IT’S NOT A
PONZI SCHEME OR FRAUD
▪ OPEN SOLUTION IF DOWNLINE TREE GETTING STUCK
& OTHER MEMBER RUN A MONEY GAMES.
MLM
RE-BRANDING
CONTENT
MAIN PROPAGANDA
▪ AS ADVENTURE CALL TO MOVE ON FROM THEIR
COMFORT ZONE
▪ AS OPPORTUNITY FOR CLIMB ECONOMIC CLASS
▪ AS OPPORTUNITY FOR SELF ACTULIZATION IN SOCIAL
AND FINANCIAL
▪ ALLOW THEM TO TAKE THEIR TIME TO MAKE
MENTAL, EMOTIONAL AND PHYSICAL CHANGES
REQUIRED DURING THE PROCESS.
AS THE PIONEER
AGAINST
COMPANY CULTURE & INDENTITIES
▪ BUILD SOME CULT INSIDE EVENT
- [BROTHERHOOD TRADITION]
- (SOME SYMBOLIC CEREMONY ]
- [MERCHANDISE]
- [GROUP DISCUSSION]

11. WHAT NEXT?
FEEL FREE TO GIVE A COMMENT AND EVALUATION

12. THANK YOU