E! has built its audience by choosing celebrity personalities and creating contrived conflicts between them in order to gain viewers. The document discusses E!'s history launching in 1987 on the Barker channel and expanding to over 84% of American households and internationally. It also notes that E! attempts to find new celebrities to feature by emulating Kim Kardashian's rise to fame through any means necessary, even manufacturing drama, as seen in examples like the feud between Spencer Pratt and Heidi Montag. The document suggests E!'s recipe for a hit show involves pairing celebrities with contrived conflicts between them.