Real estate marketing guru Marc Davison presents on entrepreneurialism and how to be original in marketing luxury real estate or any product. From The Key 2012, luxury real estate conference by Concierge Auctions.

1. Innovation. Disruption. Destruction.

7. We live in a new
environment

8. Conundrum
Generation Flux
Road map forward is unclear

9. Creativity and Innovation

10. The challenge
solve the apparent paradox
Old and new

11. To be successful
Recalibrate everything
embrace instability. develop new skills. question everything

12. Think differently
innovate. disrupt. destruct itself

13. Innovation

17. Burberry Mobile
37% of ultra-high-net-
worth shoppers engaged
in mobile commerce.
Only 5 of 73 brands allowed mobile purchasing

20. Innovation is a state of mind
The cognitive processes innovative
people engage in to create new ideas
into higher-order concepts are common
across cultures and hierarchies.

21. Key concepts to unlocking
innovation

22. Curiosity
The gist, the cliché, the
stereotype, and the business-as-
usual stance are your enemies.
Cease viewing the world as governed by
finite laws.

23. Openness
Tunnel vision is limiting
as are preconceived notions of where one’s
attention should be paid.

24. Directed serendipity
Creativity is a process.
Make mistakes. They often lead to great breakthroughs

25. Sensuality
Experience of your own
experience, don’t skimming over
This demands sensitivity to what one feels via their
five senses, moment-to-moment

26. The RE industry
is no stranger to
Innovation

27. Innovation within
brokerages

28. REDFIN
consumer focused
Consumer Bill of Rights
New tech tools
Ratings and Reviews

29. Sawbuck
virtual
10,000 buyers leads to agents last year
8% bought homes industry average is
0.05%

30. Hawai’i Life
Lifestyle brand

31. Concierge Auctions
Lifestyle brand
Marketing partner

33. Discovery
how are you found today?

34. Social Marketing

35. Real Estate
Brokerages

36. Place pages

37. Realtor
Location

38. Reputation

39. Crowd sourcing

40. Marketing

41. Streetadvisor

47. Intel

48. The Visual Web

49. Tech
technology informs us with Facts
technology inform us: Instantly
technology adds value

50. Smart customers

51. Rapportive App

52. Empowering

53. Sales

54. Walled Gardens
If your value can’t be liked, shared,
ranked, reviewed rated, commented
on ...

55. Peer to peer

57. Middlemen are being disrupted
replaced by peers, platforms, friends, information and technology

58. Middlemen

59. Peers

60. How to roll

61. Keep it together
Keep innovating

62. Simple takeaways

68. Dr. No

69. Captain
Yes

70. Consumers don’t adopt innovation;
they alter ideas, adapt to them, and
are changed by them
don’t do something different; become someone different.
thank you
marc davison:
marc@1000watt.net

71. 1000watt.net/spotlight