The document describes a campaign aimed at raising awareness and funds for children diagnosed with life-threatening illnesses in South Africa. The campaign, sponsored by notable figures and organizations, seeks to expand from a regional initiative to a national effort, leveraging activities such as selling stickers and slippers. Last year's campaign successfully raised R250,000 in KwaZulu-Natal and aims to create a broader impact this year.

2. Dream
ely
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For A rica’s most res
t Reac ream is on
h
e of Sout
h Af
Abou
Reach Fo r A D
ies.
ed charit
recognis
ams of
fulfillin g the dre
has been a life-
ars, RF AD n diagn osed with
ast 24 ye have bee
Fo r th e p f 3 and 1
8 who
e ages o
between th
children
ess.
threat ening illn a fun
ase and create
focus of f the dise
are to take the
any purposes
RFAD’s m ish.
en can flour
he childr

3. lip p e r c a mp a i g n
Reach f or your S
A bout the ise awareness ar
ound
is desig ned to ra
mpaign
Your S lippers ca
each For ion.
T he R for the organisat
lso rais ing funds
RFA D, while a slippers t
o work
to wear
ich entitles them
F YS s ticker wh
s pay R 10 for a R
C onsumer
012).
Day (3 August 2 pper
on RFYS
by purch asing ‘Sli
s can t ake part
ools an d college
, busine sses, sch
Orga nisations
dents.
fo r staff/stu
Stickers’ rs.

4. FROM REGIONAL TO
NATIONAL
Last year’s RFYS campaign generated R250 000 in KZN
alone.
Due to the excellent results from last year’s regional
campaign, RFAD would like to take it nationally.
Last year the campaign was supported by the Sharks and
East Coast Radio.

5. FROM REGIONAL TO
NATIONAL
This year RFAD has managed to secure the support of well-known
personalities such as Miss South Africa, Siphiwe Tshabalala and
many more.

6. VE
T O ACHIE
E TRYING
WHA T ARE W ?
CA M PAI GN
YEAR’S
W ITH THIS ryone from sch
ool
talk to eve
wo rk n eeds to in betwe
e n.
The cre
ative ryone
utives and ev e last
rporat ive exec nd b e tter than
ki ds to co to go bigger a
pai gn i s use,
f t he c am vel fo r this ca
T he aim o n a na tional le
g aw a reness o
year , creatin port.
g long- term sup
eb y, drivin
and ther

7. m pa ign E l em e nt s
Ca
A5 Flyers
Posters
Stickers
Radio sses
chools and busine
Competitions for s
ia
Social med
ions
Online competit

8. Key visual