RE4CTOR is a platform that allows live audiences at concerts and performances to interact with the event in real-time using their mobile phones. It enables audiences to vote, compete in games, view additional content, and purchase music and merchandise. This level of engagement and data collection allows artists and promoters to better understand their audiences and target advertising. It also creates new revenue streams through fees, subscriptions, and increased sales.

1. TURNING AUDIENCES INTO PARTICIPANTS

2. RE4CTOR: ENLIVENS INTERACT WITH LIVE SHOWS IN REAL TIME PlayMe, a Finnish musical, is the first live show to feature real-time interaction between the audience and the performance – using their mobile phones while they’re in the theatre, the audience can participate in competitions, vote, view and interact with additional content, and download music.

3. RE4CTOR: EMPOWERS FAN COMMUNITIES WITH FULL mCOMMERCE STOREFRONTS

4. RE4CTOR: ENABLES FROM DANCE TO DEATH METAL VOTE FOR THE ENCORE

5. RE4CTOR: ENGAGES LIVE CONCERTS TRANSFORMED VIA PARTICIPATION Artists strive to interact with their audience, but in larger venues, they can only perform for - rather than commune with - their audience Yet most of their audience will have their mobile phones close at hand, recording video, texting their friends at home or in other parts of the venue RE4CTOR builds on the audience’s natural desire to reach for their mobile, and uses it to draw the them even further into the event REACTOR turns spectators into participants

6. RE4CTOR: DELIVERS SUBSTANTIAL BENEFITS TO LABELS, PROMOTERS AND ARTISTS a one-to-one relationship with each individual audience member - from the moment they buy their ticket, til long after the gig is over - shows exactly who the audience is and what their preferences are all user behaviour data is captured in real-time, giving a wealth of user metrics that can be tracked and analysed using a web-based dashboard events, promotions, and advertising can be very accurately targeted audiences / fans can be engaged long after they've gone home and long before the next gig music and merchandise can be sold directly to consumers without losing large shares of revenue to third party operators and/ or retailers

7. RE4CTOR: DELIVERS ADDITONAL REVENUE STREAMS Fees from premium SMS for voting, messaging, or other such services Participation fees & subscriptions via mCommerce or premium SMS substitution Advertising, promotions, ticket sales Media & merchandising sales

8. RE4CTOR: DELIVERS RE4CTOR is already powering major music brands RE4CTOR is powering the first mobile interactive musical in the world – premiered September 2009 in Helsinki, Finland RE4CTOR is powering shows for leading European broadcasters (Winner -Best Children’s Programme, Finnish 2009 TV Awards)

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